Matched Betting is a technique used by bettors to profit from the Free Bets & Promotions offered by Bookmakers. It’s risk-free and based on the application of a simple equation rather than chance — so it’s not gambling at all! What’s great is that anyone can do it, no matter how little they know about betting. More »

An ‘Arb’ is when a Bettor has the opportunity to place one bet per each outcome of a sports event using different betting companies, and make a profit regardless of the outcome. When using the right tools Sports Arbing (or ‘Arbitrage’) is straightforward, procedural and potentially very lucrative. More »

Value, in betting terms, is presented when the odds suggest that the selection isn’t as likely to win as it really is. Value betting puts the ‘edge’ or Expected Value (EV) in the player’s favour, meaning it’s profitable long-term. Those willing to invest in Value Betting Software are able to earn long-term profits from their sports bets. More »

Becoming a successful sports trader is tough -- it's very competitive. But professionals make a living from their strategies, so the opportunities are out there for you to find. To keep pace with the pros I recommend investing in a feature-rich, fast, 'semi-automatic' trading tool. For full automation a Bot is required.  More »