Value, in betting terms, is presented when the odds suggest that the selection isn’t as likely to win as it really is. Value betting puts the ‘edge’ or Expected Value (EV) in the player’s favour, meaning it’s profitable long-term. Those willing to invest in Value Betting Software are able to earn long-term profits from their sports bets.


Value Betting FAQ

► What is value betting? How does it work?

Start here: What is Value Betting? What Is A Value Bet?

Proof of the concept: Value Betting With Trademate

The Bookie’s edge: How Do Bookmakers Earn? How Big Is Their Edge?


► What’s the easiest way to find value bets?

Read this: The Best Value Betting Software/Finder 2017


► How can i be sure that i’ve found value?

Variance: Am I Really Winning? — Betting Variance In Action

Strike Rates: Forget What You’ve Won Or Lost — Verify Your Strike Rate

Calculating EV: Calculating The Expected Value (EV) Of Your Bets


► What methods might I use to find value in Football?

Basic tips: Best Tips For Premier League Football Betting 2016/17

Suggested approaches: The Basics Of Creating a Football Prediction Betting Model

Complications: Why Making Accurate Football Betting Predictions Is So Difficult

Looking for value ‘visually’: Mug Bets — The Experiment


► Are there any less-known techniques for finding value?

Here’s one: Horse Pedigree — Breeding Winners Scientifically



My views: Do Betting Tipsters Offer Value? Can They Be Trusted?


Recommended Value Betting Products

Trademate Sports — Simplistic Design, Sophisticated Concept

Trademate was previously known as

The Trademate Sports value betting software calculates the true odds of the outcome of a sporting event and provides you with all the tools necessary to identify profitable opportunities in the global sport betting markets. 

Their algorithm runs 24 hours a day, 365 days per year across Football, NFL, NBA, MLB, Handball, etc. Each sport represents a new opportunity and their algorithm is able to detect exploitable value.

There are 2 pricing plans on Trademate Sports — “Core” (£120 /month) and “Pro” (£400 /month). Both offer ample betting opportunities. You’ll receive 30 EUR free credit, too!



Other Approaches:

Matched Betting


Sports Trading