Bookmakers are always on the lookout for ways to attract new customers and keep existing ones coming back for more. One of the most effective ways that they do this is by offering various types of promotions that provide customers with incentives to place bets and try out new markets. These promotions can come in many different forms, ranging from welcome bonuses and free bets to price matching and early payouts.
Here are 10 of the most common types of promotions offered by bookmakers.
Article Contents
1. Welcome Bonus
Welcome bonuses are promotions offered by bookmakers to new customers when they sign up for an account. These bonuses can take various forms, but they all aim to attract new customers and provide an incentive for them to start betting.
One common type of welcome bonus is a matched deposit bonus. With this type of bonus, the bookmaker will match the customer’s first deposit up to a certain amount, such as 100% of the deposit up to £100. For example, if a customer makes an initial deposit of £50, the bookmaker will match this with an additional £50, giving the customer £100 in total to bet with.
Another type of welcome bonus is a free bet. With this type of bonus, the bookmaker will offer the customer a free bet of a certain value, such as £10, when they place their first bet. The free bet can usually be used on any sports market offered by the bookmaker.
Some bookmakers also offer risk-free bets as a welcome bonus. With a risk-free bet, the bookmaker will refund the customer’s stake if their first bet loses, up to a certain amount. For example, a bookmaker may offer a risk-free bet up to £50, meaning the customer can place their first bet up to £50 and receive a refund if it loses.
It’s important to note that welcome bonuses are subject to terms and conditions, which may include minimum deposit amounts, maximum bonus amounts, wagering requirements, and expiry dates. Customers should always read and understand the terms and conditions of any welcome bonus before accepting it.
2. Reload Bonus
Reload bonuses are promotions offered by bookmakers to existing customers who have already made their first deposit and claimed their initial welcome bonus. These bonuses are designed to encourage customers to continue betting with the bookmaker and make additional deposits.
A reload bonus is typically structured in a similar way to a welcome bonus, with the bookmaker offering to match a percentage of the customer’s deposit up to a certain amount. For example, a bookmaker may offer a 50% reload bonus up to £100, meaning if a customer deposits £200, they will receive an additional £100 bonus.
The terms and conditions of reload bonuses vary depending on the bookmaker, but they often include minimum deposit requirements, maximum bonus amounts, and wagering requirements. Wagering requirements typically mean that customers need to bet a certain amount of their own money before they can withdraw any winnings earned from the bonus.
Reload bonuses may be offered on a regular basis, such as weekly or monthly, or they may be offered as part of special promotions or events. Some bookmakers may also offer personalised reload bonuses to specific customers based on their betting activity.
Overall, reload bonuses can be a great way for existing customers to get extra value from their betting, but it’s important to read and understand the terms and conditions before accepting any bonus offer.
3. Enhanced Odds
Enhanced odds are a type of promotion offered by bookmakers that provide customers with higher than usual odds on specific sports markets or events. The enhanced odds can be applied to a range of different sports and markets, including football, horse racing, tennis, and more.
The enhanced odds offers are usually advertised prominently on the bookmaker’s website, and they can vary in value, depending on the event and the bookmaker. For example, a bookmaker might offer enhanced odds of 20/1 on a particular team to win a football match, whereas the normal odds might be only 2/1.
Enhanced odds offers are designed to attract new customers and encourage existing customers to place bets. However, it’s important to note that the enhanced odds are often available only for a limited time, and there may be certain conditions that need to be met before customers can take advantage of the offer.
For example, customers may need to place a minimum bet on the event in question, or they may need to place their bet before a certain deadline. Additionally, enhanced odds offers are often subject to strict terms and conditions, which may include wagering requirements, time limits, and maximum bet limits.
Despite these conditions, enhanced odds offers can be a great way to get extra value from your betting. However, it’s important to always read the terms and conditions carefully before placing any bets, and to compare different bookmakers to find the best enhanced odds offers for your needs.
4. Cashback Offers
Cashback offers are a type of promotion offered by some bookmakers that provide customers with a refund or rebate on their losses over a certain period of time. With a cashback offer, customers can receive a percentage of their losses back, up to a certain amount, as a bonus or free bet.
Cashback offers can be structured in various ways, but they typically involve a percentage refund on the customer’s losses over a set period, such as a week or a month. For example, a bookmaker might offer a 10% cashback bonus on net losses up to £100 for the previous week’s betting activity. If a customer had a net loss of £500 during the week, they would receive a cashback bonus of £50.
Cashback offers can be a great way for customers to recoup some of their losses and continue betting. However, it’s important to note that cashback offers are subject to terms and conditions, which may include minimum and maximum refund amounts, time limits, and wagering requirements.
Customers should also be aware that cashback offers may not always be available, and they may vary in value and frequency depending on the bookmaker. As with any promotion, it’s important to read and understand the terms and conditions of any cashback offer before accepting it.
5. Acca Insurance
Acca insurance is a type of promotion offered by many bookmakers that provides customers with a refund or bonus if their accumulator bet loses by one leg. An accumulator, or acca, bet is a type of bet where multiple selections are combined into a single bet, with the odds multiplied together to give a higher potential payout.
With acca insurance, if a customer’s accumulator bet loses by just one leg, the bookmaker will refund the stake as a bonus or free bet, up to a certain amount. For example, a bookmaker may offer acca insurance up to £25, meaning if a customer’s five-fold accumulator loses because of just one incorrect selection, they will receive a refund of up to £25.
Acca insurance offers are subject to terms and conditions, which may include minimum and maximum stake amounts, maximum refund amounts, and eligible sports and markets. Some bookmakers may also offer enhanced acca insurance offers, where customers can receive higher refund amounts or more frequent offers.
Acca insurance can be a great way to protect against the risk of losing an accumulator bet by just one selection, and it can provide customers with a safety net to continue betting. However, it’s important to note that acca insurance offers may not always be available, and they may have restrictions or conditions that vary depending on the bookmaker. As with any promotion, it’s important to read and understand the terms and conditions of any acca insurance offer before accepting it.
6. Price Boosts
Price boosts, also known as enhanced odds or enhanced prices, are a type of promotion offered by bookmakers that provide customers with higher odds than the regular market odds on specific sports events or markets. With price boosts, the bookmaker increases the odds for a particular market or selection, which means customers can potentially receive higher payouts if they win.
Price boosts can be offered on a range of different sports and markets, including football, horse racing, tennis, and more. The value of price boosts can vary, depending on the event and the bookmaker. For example, a bookmaker might offer enhanced odds of 3/1 on a particular player to score the first goal in a football match, whereas the regular market odds might be only 2/1.
Price boosts are typically available for a limited time, and there may be certain conditions that need to be met before customers can take advantage of the offer. For example, customers may need to place a minimum bet on the event in question, or they may need to place their bet before a certain deadline. Additionally, price boost offers are often subject to strict terms and conditions, which may include wagering requirements, time limits, and maximum bet limits.
Despite these conditions, price boosts can be a great way to get extra value from your betting. However, it’s important to always read the terms and conditions carefully before placing any bets, and to compare different bookmakers to find the best price boosts for your needs.
7. Loyalty Rewards
Loyalty rewards are a type of promotion offered by some bookmakers to reward their most loyal customers. These rewards can come in many forms, such as free bets, cashback offers, exclusive promotions, and more. The goal of loyalty rewards is to encourage customers to continue using a particular bookmaker for their betting needs, and to offer them incentives for doing so.
Loyalty rewards programs can vary depending on the bookmaker, but they typically involve customers earning points or bonuses for their betting activity. Customers can then redeem these points or bonuses for rewards such as free bets, cashback offers, and more. Some bookmakers may also offer exclusive promotions or bonuses to their most loyal customers, such as VIP access to events or enhanced odds on certain markets.
To participate in a loyalty rewards program, customers may need to opt-in or sign up for the program. They may also need to meet certain requirements, such as placing a minimum number of bets or reaching a certain level of betting activity, in order to qualify for rewards.
Overall, loyalty rewards can be a great way for customers to get extra value from their betting, and to be rewarded for their loyalty to a particular bookmaker. However, it’s important to always read the terms and conditions of any loyalty rewards program before signing up, to ensure that you understand the requirements and restrictions involved.
8. Early Payouts
Early payouts are a type of promotion offered by some bookmakers that pay out customers’ bets as winners before the event has finished, if certain conditions are met. This type of promotion is typically offered on specific sports events or markets, such as football or horse racing, and can provide customers with a potential advantage by allowing them to lock in a profit or minimize losses.
For example, a bookmaker might offer an early payout promotion on a football match if a team goes two goals ahead. This means that if a customer has placed a bet on that team to win, their bet will be settled as a winner before the end of the match, even if the other team stages a comeback and wins or draws the game.
Early payout promotions are typically subject to certain terms and conditions, such as a maximum payout amount or minimum qualifying bet amount. Some bookmakers may also offer early payout promotions with different conditions, such as paying out on a horse race if the customer’s horse leads at a certain point in the race.
Overall, early payout promotions can provide customers with a potential advantage by allowing them to lock in a profit or minimize losses before an event has finished. However, it’s important to read and understand the terms and conditions of any early payout promotion before placing a bet, as these promotions can be subject to restrictions and conditions that vary depending on the bookmaker and the event.
9. Refer-a-Friend
Refer-a-friend is a type of promotion offered by some bookmakers that rewards existing customers for referring new customers to the bookmaker’s website or mobile app. Under this promotion, existing customers can receive a bonus or free bet for each new customer they refer who signs up and meets certain requirements, such as making a deposit or placing a qualifying bet.
Refer-a-friend promotions can vary depending on the bookmaker, but typically involve the following steps:
- The existing customer shares a referral link or code with their friends, family members, or followers on social media.
- The new customer clicks on the referral link or enters the referral code when signing up for the bookmaker’s website or mobile app.
- The new customer meets certain requirements, such as making a deposit or placing a qualifying bet.
- The existing customer receives a bonus or free bet for each new customer they refer who meets the requirements.
- Refer-a-friend promotions can be a win-win for both the existing customer and the new customer, as the existing customer receives a bonus or free bet, and the new customer can take advantage of any welcome bonuses or promotions offered by the bookmaker.
However, it’s important to read the terms and conditions of any refer-a-friend promotion carefully, as there may be restrictions or limitations on the number of referrals or bonuses that can be earned. Additionally, the new customer must sign up using the referral link or code in order for the existing customer to receive the bonus or free bet, so it’s important to ensure that this step is followed correctly.
10. Price Matching
Price matching is a type of promotion offered by some bookmakers that guarantees to match or beat the odds offered by other bookmakers for the same event or market. This means that if a customer places a bet on a particular market with one bookmaker, and another bookmaker is offering better odds for the same market, the first bookmaker will match or beat those odds.
Price matching promotions can be a great way for customers to get the best possible odds for their bets, and can help to ensure that they are getting the most value for their money. However, it’s important to read the terms and conditions of any price matching promotion carefully, as there may be restrictions or limitations on the markets or events that are included in the promotion, as well as minimum and maximum bet amounts.
Some bookmakers may also offer price boosts in addition to price matching. Price boosts are similar to price matching, but instead of matching or beating the odds offered by other bookmakers, the bookmaker will boost the odds for a particular market or event themselves. This can provide customers with even better odds than they would get with other bookmakers, and can be a great way to maximize their potential winnings.
Overall, price matching and price boosts can be a great way for customers to get the best possible odds for their bets, and can help to ensure that they are getting the most value for their money. However, as with any promotion, it’s important to read the terms and conditions carefully and to ensure that you understand the requirements and restrictions involved.
It’s worth noting that the availability and terms of these promotions may vary between bookmakers, so it’s always a good idea to check the terms and conditions before signing up for an account or participating in a promotion.
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