Rewards Clubs | How Do Bookmaker Loyalty Programs Work?

Rewards Clubs | How Do Bookmaker Loyalty Programs Work?

Rewards clubs at bookmakers are loyalty programs that reward regular customers for their betting activity

Rewards Clubs Explained

Rewards clubs at bookmakers are loyalty programs that are designed to incentivise and reward regular players. These programs are offered by many bookmakers — both online and in physical betting shops — as a way to encourage customer loyalty and increase player retention.

Rewards Clubs typically work by awarding points, loyalty credits, or free bets to customers based on their betting activity. For example, a bookmaker may offer one loyalty credit for every £10 placed on sports or other events. As customers accumulate loyalty credits, they are able to redeem them for various rewards.

Some bookmakers offer tiered rewards programs, where customers can progress through different loyalty levels to unlock even more valuable rewards. Beyond rewards, these programs may include additional perks such as priority customer service, faster withdrawals, or exclusive promotions.

Typical Rewards

Rewards Clubs provide various perks to members, which often includes:

  • Free bets or bonus funds to use on betting activities.
  • Enhanced odds or price boosts on selected events or markets.
  • Access to exclusive promotions or bonuses not available to other customers.
  • VIP experiences like tickets to sports events or hospitality packages.
  • Cashback options, typically a percentage of losses refunded to the member.

The specifics of bookmaker loyalty programs varies, and customers should always read the terms and conditions of their bookmaker to carefully to understand the specific rules and restrictions that apply.

Best Bookies For Rewards Clubs

1. 888 Sport

888 Sport offers an ACCA Club. If you stake a total of £20 on multiple bets containing three or more legs over the course of a week, you can earn a free £5 bet once those bets have been settled.

#ad. 18+,, T&Cs Apply
New online 888sport customers in the UK and Ireland, excluding re-registered customers. Valid from 15/01/2024. Min Deposit £/€10 with code 30FXS. Qualifying bet: ‘real money’ stake of £/€10+, odds 1/2 (1.5)+. Free bet, consists of 3x £/€10 tokens: 1x £/€10 horseracing, 1x £/€10 football, 1x £/€10 in-play, which will be credited upon qualifying bet settlement and must be used entirely before expiration in 7 days. No cashing out, each way bets, permutations, or combining with ‘real money’ stakes. Payment restrictions apply. T&Cs apply.

2. NetBet

As a NetBet member, you can start earning points from your very first real money bet and continue collecting free bets with every subsequent real money bet you place. That’s all there is to it.

#ad. 18+,, T&Cs Apply
New customers only. Minimum odds 3/1 (4.00), minimum 3 selections. Customers qualify for the Free Bet once their first £5 qualifying Bet Builder on Sports has been placed and settled. Cashed out qualifying bets will not qualify for the offer. Free Bet will be credited to the account within 24 hours of the qualifying bet settling. Free Bet is valid for 7 days. Free Bet stake is not included in any winnings. Full T&C’s apply.

3. Betfred

Betfred offers various rewards programs such as Rewards4Racing, which gives customers 1 point for every £1 staked on sports markets, enabling players to redeem them for tickets to the races. There’s also a Free Bets Club, allowing players to regularly claim free bets when they cumulatively stake over a specified amount during a week.

#ad. 18+,, T&Cs Apply
New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

4. BoyleSports

BoyleXtra gives members access to exclusive offers, free bets, and prize draws. For instance, players can get £10 in free bets every Monday after 1pm by betting £50 across online sportsbook markets and in-shop using a BoyleXtra card within a calendar week. You must place a minimum of one (1) in-shop bet each week.

#ad. 18+,, T&Cs Apply
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. 18+. Applies to bets placed on 2 Goals Ahead market. Get Paid out as a winner if your team is winning by 2 goals, even if they draw or lose. 90 mins only. T&C’s apply

5. Unibet

Unibet offers a new Free Bet Club, which is by invitation only. Currently players that stake £200 or more are entitled to a £15 Free Bet every week. Those that qualify for all four eligible weeks are entitled to receive an additional £15 Free Bet.

#ad. 18+,, T&Cs Apply
18+ New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C’s.

How Do You Qualify For A Rewards Club?

Qualifying for a bookmaker’s rewards club varies depending on the specific program and the bookmaker itself.

Typically, customers need to opt-in and meet specific eligibility criteria, such as:

  • Activity Level: Meeting a minimum number of bets or a specified betting volume within a set timeframe. Requirements can include placing a certain number of weekly bets, reaching a monthly betting threshold, or meeting other activity criteria.
  • Bet Types: Some programs may require customers to place particular types of bets, like accumulators, pre-match bets, in-play bets, or virtual bets.
  • Location: Rewards programs may be restricted to customers from specific geographical regions. For instance, a bookmaker might offer rewards to customers in the UK but not to those in other countries.

It’s crucial to thoroughly review the terms and conditions of any rewards program before signing up. This ensures you understand the eligibility requirements and how rewards are earned.

Pros & Cons of Rewards Clubs

Rewards clubs at bookmakers can offer several benefits to customers, but there are also potential drawbacks to consider. Here are some pros and cons of rewards clubs at bookmakers:


  • Incentives and Rewards

    Members of rewards clubs often receive attractive incentives such as free bets, cashback on losses, and exclusive promotions.

  • Better Odds and Price Boosts

    Some rewards clubs offer enhanced odds or special price boosts on selected events or markets.

  • Personalised Offers

    Members may benefit from personalised offers tailored to their specific betting preferences and history.

  • Priority Services

    Certain rewards clubs provide members with priority customer service, faster withdrawal processes, and dedicated account management.

  • Exclusive Events and Experiences

    High-tier members of rewards clubs may gain access to exclusive events, such as hospitality packages or tickets to major sports events.


  • Wagering Requirements

    Most rewards offered by bookmakers include wagering requirements that must be fulfilled before prizes can be redeemed.

  • Risk of Increased Gambling

    Rewards clubs may encourage members to place more bets than they normally would, potentially leading to increased gambling activity and higher overall losses.

  • Limited Offer Availability

    Some rewards, particularly those involving enhanced odds or special promotions, may be restricted to specific events or markets.

  • Complex Terms and Conditions

    Members may encounter complexities such as expiration dates on rewards, restrictions on how rewards can be used, or changes in program benefits over time.

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Toby @ Punter2Pro
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