Please note that this review features affiliate links. This means that we may receive a commission if you proceed to open an account at this bookmaker. However, we are dedicated to endorsing only carefully selected betting sites. Additionally, we also evaluate sites with which we have no affiliation, providing bettors with the opportunity to explore all available options.
- Wide range of gambling products
- Competitive odds for increased winnings
- Exceptional user interface
- Swift withdrawals
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Unibet Review (2025)
Unibet has built a reputation as a reliable, feature-rich betting platform — and in 2025, it remains a strong contender in a competitive market. With broad sports coverage, a well-designed website and app, fast withdrawals, and a solid range of promotions, Unibet delivers a well-rounded experience for everyday punters.
While it may not dominate in every category, Unibet consistently performs above average in key areas that matter — making it a worthy alternative to more high-profile rivals.
If you’re looking for a modern, dependable sportsbook with a clean interface and plenty of betting options, Unibet is well worth considering.
How were these ratings created?
To rate Unibet fairly, I’ve applied the same standardised criteria used across all bookmaker reviews on this site. Each category is weighted based on its relevance to the overall user experience — with areas like Odds and Key Features carrying greater influence.
This structured approach reduces bias and ensures that only meaningful factors impact the final score. It allows for a balanced evaluation that highlights both the strengths and limitations of the platform.
Unlike many review sites, Punter2Pro uses a consistent scoring system across all bookmakers — so no brand is given preferential treatment, regardless of any affiliate partnerships.
About Unibet
Founded in 1997, Unibet began as a phone betting service before evolving into a major online sportsbook under the Kindred Group Plc. Today, it holds several gambling licences and operates across several regulated markets in Europe and beyond.
Licensed, Protected & Fair
Unibet is a fully licensed and secure operator, employing all the expected safeguards for online betting:
- SSL encryption to protect personal and financial data
- Two-factor authentication (2FA) to secure account access
- KYC verification to prevent fraud and underage gambling
- Geo-fencing to comply with local regulations
- eCOGRA certification to ensure fairness and transparency
As part of its responsible gambling commitment, Unibet offers practical tools such as deposit limits, time-outs, reality checks, and self-exclusion — helping customers stay in control of their betting.
Bookmaker Profile
Company
Kindred Group Plc
Established
1997 (as a phone betting bookmaker)
Website
Target Markets
UK, Romania, Belgium, Sweden, Denmark
Languages
English, Spanish, Italian, German, French, Dutch, Portuguese, Polish, Greek, Finnish, Norwegian, Danish, Russian, Romanian
Licences
Denmark, Gibraltar, Ireland, Italy, Malta, Romania, Sweden, UK, Northern Territory, Ireland, Belgium, Estonia, France
Regulators
1. Gambling Products
Unibet offers a broad and well-integrated selection of gambling products under one account. These include: Sportsbook, Casino, Live Casino, Poker, Bingo, Virtual Sports, Fantasy, and Tote betting — covering the full spectrum of mainstream betting activities.
As a sports-focused platform, Unibet puts particular emphasis on its sportsbook and in-play experience, but the Casino and Poker sections are also well-developed, featuring a strong variety of slots, table games, and live dealer content.
This all-in-one approach makes Unibet suitable for players who enjoy switching between sports betting and other types of gambling — without needing multiple accounts or logins.
Standard
Popular products offered by many betting sites. These count more towards the score for this section than 'Specialist' products.
Specialist
Specialised "niche" products offered by some betting sites. These count less towards the score for this section than 'Standard' products.
2. Sports & Markets
Unibet delivers strong coverage across both mainstream and niche sports, with over 35 different categories available at the time of review — slightly above the average for bookmakers assessed on this site. The sportsbook includes all major markets such as football, horse racing, tennis, and American sports, along with less common options like rowing, field hockey, and winter sports.
This diversity makes Unibet a flexible option for punters who want more than just the basics. In addition to traditional match outcomes, you’ll find detailed markets covering corners, cards, player stats, and more — especially in football, where market depth is particularly strong.
Specials & Niche Categories
Unibet also includes a good selection of novelty and entertainment markets. Punters can bet on TV competitions, political events, and cultural moments such as Love Island, the Sports Personality of the Year, or major award ceremonies.
In-Play Betting & Streaming
Live betting is a core strength. Unibet offers in-play markets on football, tennis, basketball, and other popular sports — with selected events accompanied by live streaming. The in-play interface is smooth and intuitive, supported by real-time stats and match visualisation tools.
Unibet’s commitment to sports variety and live betting tools makes it a dependable sportsbook for casual and frequent users alike.
All Available Sports (A-Z)
- American Football*
- Athletics
- Australian Rules
- Badminton
- Baseball*
- Basketball*
- Beach Volleyball
- Bowling
- Bowls
- Boxing*
- Chess
- Cricket*
- Current Affairs
- Cycling
- Darts*
- Entertainment / TV
- eSports
- Field Hockey
- Fishing
- Floorball
- Football*
- Formula 1*
- Futsal
- Gaelic Games
- Golf*
- Greyhound Racing
- Handball
- Horse Racing*
- Hurling
- Ice Hockey
- Lacrosse
- Lotto Specials
- MMA / UFC*
- Motor Racing
- Motorbikes
- Netball
- Novelty
- Politics
- Pool
- Rowing
- Rugby League*
- Rugby Union*
- Shooting
- Snooker*
- Softball
- Specials
- Speedway
- Surfing
- Squash
- Swimming
- Table Tennis
- Tennis*
- Triathalon
- Trotting
- Virtual Sports
- Volleyball
- Water Polo
- Winter Sports
- Wrestling
How are sports & markets graded?
To evaluate this section, each sport is weighted according to its betting popularity — with greater emphasis placed on high-demand categories such as Football, Horse Racing, and Tennis, rather than less-followed sports.
In addition, market depth plays a key role. The number and variety of available betting options contribute to the final score, ensuring that “quality over quantity” is properly reflected.
This method ensures that both the range of sports and the richness of betting markets within each sport are fairly considered in the overall assessment.
3. Odds & Value
Unibet delivers respectable odds across a wide range of sports. In our test sample of 20 top-flight European football matches, the average price at Unibet was 3.24, compared to 3.35 on the betting exchange — a difference of around 3.31%.
This gap is typical for a major sportsbook and reflects solid overall value for everyday users. While not always offering the very best prices, Unibet’s odds are reliable and competitive — particularly when combined with regular price boosts.
Unibet vs Exchange Odds
To ensure fairness, all bookmaker reviews on this site use capped decimal odds of 10.0 and only include selections from top European football leagues. This makes comparisons consistent and realistic.
Why are the exchange odds higher?
Betting exchanges offer peer-to-peer markets where odds are set by users rather than the platform itself. This results in some of the most accurate and competitive prices available — with the exchange taking a small commission on winnings instead of building in a margin.
Traditional bookmakers, on the other hand, operate differently. Their odds include a built-in margin — often referred to as the “overround” or house edge — which gives the bookmaker a long-term advantage.
Learn more about bookmaker pricing.
While many affiliate sites gloss over this key distinction, it’s important for bettors to understand. That said, bookmakers still offer several advantages over betting exchanges — including promotions, cash out features, and a more user-friendly experience.
4. Bonuses & Promotions
Unibet provides a competitive welcome bonus and a reliable schedule of ongoing promotions that appeal to a wide range of bettors.
The current sign-up offer — Bet £10 Get £40 in Bonuses — includes two £10 free bets and a £20 casino bonus, issued in stages after your qualifying bet. While the promotion is strong, its overall value is slightly below average compared to other leading bookmaker welcome offers.
In addition, Unibet offers a consistent stream of reload offers for existing customers, often focused on football, racing, and accumulators. Examples of recent promos include:
- Odds boosts on selected football events
- Daily acca boosts
- Extra places on horse racing
- Money back if your horse finishes 2nd or 3rd
- £200 refer-a-friend bonus
Overall, Unibet’s bonus offering is solid — providing worthwhile value for both new and returning users.
Not signed up yet?
Claim the Bet £10 Get £40 in Bonuses promotion with Unibet today:
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Is The Signup Bonus Worth It?
According to our calculations, the average customer can expect to gain approximately £13.29 in value by taking advantage of this promotion from Unibet. This makes the promotion favourable for the player — a positive outcome overall.
Keep in mind, this value is based solely on the sports betting portion of the offer. The £20 casino bonus is excluded from this estimate, as it carries a 50x wagering requirement which significantly reduces its practical value. That said, it still presents a risk-free opportunity to explore Unibet’s casino — and with a bit of luck, you may end up ahead.
Please note that this valuation is only a guideline. As with any promotion, there’s a chance you could lose your initial qualifying bet. So while this offer offers potential value, it does not guarantee a profit.
How was this bonus valued?
This bonus valuation is based on an “average case” scenario, using a standardised set of assumptions:
- The odds sampled in the previous section are considered broadly representative of the bookmaker’s typical value.
- The qualifying bet is assumed to be placed at the minimum required odds of 2.0, which helps reduce risk.
- Free bets are valued based on usage at odds of 3.5, reflecting a typical medium-risk bet selections.
These assumptions are applied consistently across all bookmaker reviews on Punter2Pro. This ensures each bonus is assessed fairly and can be compared on equal footing.
By using this method, we’re able to highlight genuinely valuable offers — as well as identify promotions where the typical user may not gain a meaningful benefit.
5. Payment Options
Unibet supports a wide range of secure and convenient payment methods — covering all of the major options expected from a top-tier bookmaker.
A total of 9 methods are currently available for deposits and withdrawals, including popular choices like Visa, PayPal, and Apple Pay. All of these are considered “core” payment methods and contribute positively to Unibet’s score in this section.
While some competitors offer a slightly broader selection, Unibet focuses on delivering a streamlined, user-friendly experience with reliable processing across its supported options.
Popular Methods Supported
All Available Methods (A-Z)
- Apple Pay
- Astropay
- Bank Transfer
- Boku
- Boleto
- Cash
- CashToCode
- Citizen (Yaspa)
- Diners Club
- eCheck
- Entropay
- EPS
- Google Pay
- iDEAL
- iDebit
- InstaDebit
- Interac
- Klarna
- MasterCard
- MuchBetter
- Neosurf
- Neteller
- Nordea
- Pay4Fun
- PayPal
- Paysafecard
- Payz
- QIWI
- Rapid Transfer
- Skrill
- Solo
- Todito Cash
6. Withdrawal Speed
Unibet performs well when it comes to withdrawals, offering reliable processing times across all major methods. Most withdrawals are completed within 1 to 2 working days, depending on your chosen payment option.
According to our data, Unibet processes withdrawals approximately 31.4% faster than the average bookmaker reviewed on this site — placing it among the quicker operators in this category.
E-wallets such as Skrill, Neteller, and PayPal typically process within 12 hours, while bank transfers and card withdrawals usually take 1–3 days. These speeds are in line with industry standards and help provide a smooth user experience when it comes to accessing your funds.
| Payment Method | Withdrawal Time | Minimum | Fee |
|---|---|---|---|
 Bank Transfer | 3 - 5 days | £10 | Free |
 Visa | 1 - 3 days | £15 | Free |
 Mastercard | 1 - 3 days | £15 | Free |
 ApplePay | 12 hours | - | Free |
 Trustly | 1 day(s) | £5 | Free |
 Skrill | 12 hours | £10 | Free |
 Neteller | 12 hours | £10 | Free |
How is withdrawal speed graded?
The score for this section is based on a combination of sources, including:
- Unibet’s published withdrawal timeframes, which assume successful completion of Know Your Customer (KYC) checks
- Real-world reports from users detailing how long withdrawals typically take
Where possible, I compile enough data to give a reliable estimate of withdrawal speeds for each payment method. If there isn’t sufficient information for a specific method, it’s excluded from the list above and does not affect the overall rating.
7. Key Features
Unibet offers a strong suite of features designed to enhance the overall betting experience — with particular strengths in live betting, custom bet creation, and streaming.
Key sports betting tools include Cash Out (full only), In-Play Betting, and a versatile Bet Builder that allows for personalised multi-leg wagers within a single event. Although Unibet doesn’t offer a formal “Request a Bet” feature, the available tools provide enough flexibility to construct most custom bet types manually.
Unibet also provides live streaming on selected sports, including football, tennis, and basketball — available to users with a funded account or a recent bet. This, combined with detailed in-play stats and a responsive platform, makes Unibet a solid choice for live bettors.
Customer support is available through multiple channels, including live chat, phone, and email, with 24/7 coverage for most queries.
Sports Betting
Features that enhance the sports betting experience. These count more towards the score for this section than 'Customer Support' features.
Customer Support
Features that enable customers to seek assistance quickly and effectively. These count less towards the score for this section than 'Sports Betting' features.
- Live Chat
- Phone Support
- Email Support
- 24/7 Support
- Phone Support
8. User Interface
Unibet delivers a clean, intuitive user interface across both mobile and desktop platforms. While not as feature-heavy as some of its competitors, the overall experience is responsive, well-organised, and easy to navigate — making it a strong performer in this category.
-
Mobile
-
Desktop
The Unibet mobile app outshines the offerings of many other bookmakers, even those considered larger.
Unibet has mastered aesthetics, achieving a perfect balance of readable text against white and light grey backgrounds, complemented by appropriately sized fonts and bold trademark green buttons.
As you navigate through the app, Unibet's commitment to maximising user-friendliness becomes evident, with intuitive icons and menus and elements strategically spaced for a clear overview of betting markets.
The live game match centre is notably well-organised, providing an abundance of statistics and some live streaming options on selected events.
However, there are two minor drawbacks to the Unibet app. Firstly, it lacks integration with other Unibet products, necessitating separate apps for services like the Casino. Secondly, while it includes a helpful search function, it sometimes fails to recognise all team naming conventions, such as "Spurs" and "Tottenham" as the same thing.
Despite these minor issues, the Unibet app remains exceptional.
| Mobile Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
Unibet's desktop site stands out as one of the most polished and user-friendly options available.
The tasteful combination of green, white, black, and grey creates a welcoming look that's both modern and easy on the eyes. Plus, unlike many competitors, the fonts used strike the right balance between contemporary styling and optimal readability — though some sections could benefit from added boldness to enhance visibility.
The layout of the site is also exceptionally well-designed, with popular sports prominently displayed at the top of the page and in sidebars for convenient access. Elements on the page are all appropriately sized, offering a plethora of options without ever feeling cluttered.
While the Unibet site does feature a basic search function, it falls short in recognising popular naming conventions like "Man Utd" for Manchester United, limiting its usefulness.
Furthermore, addressing some occasional inconsistencies in the sports icons used across various pages could improve the overall coherence of the user experience.
The Unibet site also includes a blog section with match previews, although it could use some revitalisation to become a more engaging focal point of the Unibet experience.
Despite minor critiques, the Unibet site stands as a well-designed platform that operates flawlessly.
| Desktop Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
9. Fund Protection & Security
Unibet has a ‘Medium’ fund protection rating according to the UK Gambling Commission. This indicates customer funds are held separately from operating funds — offering a basic level of protection — but are not fully ring-fenced, which may concern bettors holding larger balances.
For most users, this level of protection is adequate. However, it may be a concern for those planning to hold larger balances for extended periods, as it doesn’t offer the same financial safety as ‘High’ rated operators.
Unibet's Financial Outlook
Unibet is operated by Kindred Group, a publicly listed gambling company headquartered in Malta. In 2023, Kindred reported a pre-tax profit of £59.5 million, following its strategic withdrawal from the North American market.
More recently, Kindred posted a £95.4 million pre-tax profit for the first half of 2024 — representing a 50.2% increase year-on-year. This strong interim performance suggests improved operational efficiency and a return to growth across its core European markets.
While not the largest operator in the industry, Kindred remains financially stable, with consistent profitability that supports the long-term viability of the Unibet brand.
Dormant Account Fees
Unibet applies a £5 monthly fee after 12 months of inactivity — a practice consistent with many other bookmakers. While not excessive, this fee slightly detracts from the user experience, especially compared to competitors who waive dormant charges.
How accurate are these profit figures?
I’ve made every effort to research the pre-tax profits of the featured gambling sites in my reviews, but I cannot guarantee absolute accuracy.
Due to the complex setups of gambling companies, which are often divided into different parts around the world, complications arise in determining their true profitability. Moreover, the landscape is constantly evolving with frequent mergers and investments occurring, adding yet another layer of complexity to unravel.
While I strive to offer a helpful insights, it is advisable for you to conduct further research if you have any concerns.
10. Reputation
Unibet has built a strong reputation within the gambling industry over more than two decades of operation. It’s widely regarded as a trustworthy and competent bookmaker, particularly across its core European markets.
To gauge user sentiment, we reviewed feedback from reputable review platforms and gambling forums. The average rating came out at 8.4 out of 10, reflecting high levels of customer satisfaction and a low frequency of serious complaints.
As part of this evaluation, I also checked Unibet’s regulatory status with the UK Gambling Commission. At the time of writing, the operator has one regulatory action on record, which was settled in February 2023. Since no further action has occurred in the past year, it does not affect the score for this section.
Overall, Unibet maintains a very positive reputation — supported by a reliable platform, strong customer service, and a long-standing presence in the market.
Do any sites have an immaculate reputation?
It’s rare for any betting site to earn full marks in this section — and for good reason: none are flawless.
Even the most respected and established brands in online gambling have faced criticism or controversy at some point, and I don’t shy away from acknowledging that.
That said, the gambling industry is gradually improving. Increased regulatory pressure and growing public expectations are forcing companies to raise their standards. Many have responded positively, widening the gap between the best operators and those falling short.
My hope is that this trend continues — leading to a more transparent, responsible, and customer-friendly industry. If so, higher scores in this section may become the norm rather than the exception.
Learn more: Problems In The Gambling Industry
Final Verdict on Unibet
According to the Punter2Pro bookmaker rating system, Unibet earns a total score of 8.8, positioning it as an excellent all-round sportsbook with plenty to offer across key areas.
Unibet delivers consistently high standards, with particular strengths in user experience, betting features, and platform reliability. It also provides a wide range of sports and markets, along with strong mobile and desktop platforms that are among the best in the industry.
The sign-up bonus is competitive — though not the highest rated on this site — and the ongoing promotions schedule offers fair value for regular customers. Payment methods are well covered, with fast withdrawals and strong account security measures in place.
While there’s room for improvement in areas such as search functionality and support integration across products, these are minor criticisms in what is otherwise a top-tier betting platform.
In summary, Unibet is a trustworthy, high-quality bookmaker that performs strongly across the board.
- Wide range of gambling products
- Competitive odds for increased winnings
- Exceptional user interface
- Swift withdrawals
- Low fund protection
Excellent
Unibet FAQ
Yes. Unibet is licensed by the UK Gambling Commission and operates under strict regulations. It uses SSL encryption, two-factor authentication, and secure payment systems to protect your personal and financial information.
Unibet provides access to Sportsbook, Casino, Live Casino, Poker, and Bingo — all available under one account. While the desktop site integrates these seamlessly, mobile users will need separate apps for each product.
Unibet covers a wide selection of sports including Football, Tennis, Horse Racing, Golf, Cricket, and Esports.
Market depth is strong, with options like Bet Builders, player stats, handicaps, and in-play betting available on most major events.
Unibet offers a welcome bonus for new customers, along with a steady stream of promotions for existing players. These typically include free bets, odds boosts, acca offers, racing specials, and refer-a-friend rewards. Promotions vary throughout the year but generally provide solid value across popular sports and casino products.
Unibet offers competitive odds across many major sports, including football, tennis, and horse racing. Based on our analysis, the pricing is above average for key markets, although not quite at the level of a betting exchange. This makes Unibet a strong choice for casual to regular bettors.
Yes, Unibet offers full cash out on selected markets. Partial and auto cash out options are not currently available, which may be a drawback for bettors who prefer more flexibility.
7.6 / 10
9.2 / 10
8.7 / 10
6.4 / 10
7.2 / 10
6.0 / 10
8.5 / 10
7.7 / 10
6.5 / 10
7.0 / 10
7.5 / 10
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