Unibet Review | Bookmaker Rating & Signup Offer 2024

7.8
Out of 10

Good

No Affiliate Links 

Please note that there are no affiliate links featured in this review. This means that we will not receive a commission if you proceed to open an account at this bookmaker. Unlike many other gambling referral sites, we remain committed to reviewing bookmakers that we do not actively endorse. This approach ensures that bettors have the opportunity to explore all available options, rather than solely focusing on those that might be advantageous for us.

Pros
Cons

Review Summary

Excellent

  How were these ratings created?

In this review of Unibet, I’ve examined a set of standard criteria to establish an impartial and data-driven rating for the bookmaker. Each of the above criterion is assigned a weight corresponding to its importance, with factors such as Odds and Features carrying more influence than others.

This methodical approach eliminates subjectivity and guarantees that only significant factors influence the overall rating. This results in a fair and objective assessment of the betting site, shedding light on both its strengths and weaknesses.

Unlike many other sites, Punter2Pro adheres to an identical process for all betting site reviews, ensuring that no brand receives an unjust advantage over another — regardless if we are affiliated with them or not.

About Unibet

Unibet was established in 1997 by the ‘Kindred Group Plc,’ initially offering phone-based betting services. With 13 licenses, Unibet now operates exclusively online.

As a reputable online betting platform, it employs standard protective measures, including SSL data encryption for secure transactions, two-factor authentication to prevent unauthorised account access, and ‘Know Your Customer’ (KYC) processes to identify and deter identity fraud.

The platform ensures secure financial transactions through its Secure Payment Processing system and implements Geo-Fencing to verify users’ locations and compliance with local regulations.

Unibet, as a regulated entity, prioritises responsible gambling by incorporating tools such as Deposit Limits, Reality Checks, Time-Outs, and Self-Exclusions. Additionally, the site is eCOGRA certified, attesting to the safety and fairness of its systems.

Bookmaker Profile

Company

Kindred Group Plc

Established

1997 (as a phone betting bookmaker)

Website

Unibet.com

Target Markets

UK, Romania, Belgium, Sweden, Denmark

Languages

English, Spanish, Italian, German, French, Dutch, Portuguese, Polish, Greek, Finnish, Norwegian, Danish, Russian, Romanian

Licences

Denmark, Gibraltar, Ireland, Italy, Malta, Romania, Sweden, UK, Northern Territory, Ireland, Belgium, Estonia, France

Regulators

1. Product Range

Excellent

Unibet’s website boasts an impressive lineup of 8 primary products: Sportsbook, Casino, Live Casino, Poker, Bingo, Virtual Betting, Fantasy, and Tote/Pools. This diverse range of offerings reflects the site’s commitment to being a comprehensive destination catering to various player preferences.

Unibet is best known for its extensive sports betting product. However, their online casino features a wide variety of slot games, table games, and live dealer offerings.

Standard

Popular products offered by many betting sites. These count more towards the score for this section than 'Specialist' products.

Specialist

Specialised "niche" products offered by some betting sites. These count less towards the score for this section than 'Standard' products.

8.3
Out of 10
Excellent

2. Sports & Markets

Excellent

Unibet’s sportsbook includes a noteworthy total of 36 sports, representing 62% of the sports considered in my bookmaker reviews—surpassing the average by 2. Key sports, commonly found across online bookmakers, are denoted with an asterisk in the list below.

It’s pleasing to see that Unibet not only covers popular sports but also offers a diverse range of markets, characteristic of a well-established betting site. The inclusion of markets on unconventional categories like rowing, field hockey and winter sports, underlines their dedication to covering all bases.

Unibet’s commitment to diversity extends to its ‘specials’ category, featuring bets on Politics and TV Shows. Events such as Love Island, Sports Personality of The Year and WWE events contribute to the platform’s wide array of betting options.

The In-Play betting feature, accompanied by live streaming for selected sports events in Football, Tennis, and Basketball, adds an extra layer of engagement for sports bettors.

Overall, within the sports/events available, the bookmaker offers the wide variety of markets you’d expect to find at a well-recognised betting site.

All Available Sports (A-Z)

  • Shooting
  • Snooker*
  • Softball
  • Specials
  • Speedway
  • Surfing
  • Squash
  • Swimming
  • Table Tennis
  • Tennis*
  • Triathalon
  • Trotting
  • Virtual Sports
  • Volleyball
  • Water Polo
  • Winter Sports
  • Wrestling

  How are sports & markets graded?

To assess this section, every sport has been classified based on its betting popularity, assigning greater importance to widely sought-after sports like Football, Horse Racing, and Tennis, in contrast to those with a more limited audience appeal.

Furthermore, the inclusion of market depth (betting options) also contributes to the overall score, emphasising the importance of “quality over quantity”.

This approach ensures that not only the sports but also the richness and diversity of betting options within each sport are taken into account in the evaluation process.

8.9
Out of 10
Excellent

3. Odds

Competitive

In a random sample of 20 selections, Unibet’s odds were 3.31% lower than the corresponding Back odds on the betting exchange at that time. The average decimal price for the bookmaker’s odds in the sample was 3.24, as opposed to the betting exchange’s 3.35. This indicates that Unibet offers competitive odds, providing good value for bettors.

While this sample doesn’t offer a precise estimate of Unibet’s price value, it does shed light on the potential variance between their odds and the leading prices on the betting exchange. As such, this comparison significantly contributes to the overall rating of this bookmaker.

Bookmaker vs Exchange Odds

Note: Please be aware that this sample only includes odds from top-flight European football leagues. To ensure uniformity across all bookmaker reviews, odds were capped at 10.0. We are committed to enhancing the depth and precision of this data regularly.

  Why are the exchange odds higher?

The betting exchange provides industry-leading odds generated by the public, traded peer-to-peer rather than against the betting company. These odds are widely considered the most accurate in the market. The betting exchange earns its revenue through a commission, usually applied to winnings.

In contrast, bookmakers operate under a different model, incorporating a margin or “edge” into their odds. Consequently, the prices offered by bookmakers tend to be lower than those found on the betting exchange.

This crucial information is often overlooked by many gambling affiliate sites, but for the sake of transparency, it should be common knowledge. Despite this, bookmakers give many advantages over betting exchanges.

8.5
Out of 10
Competitive

4. Bonuses

Good

The current Unibet signup bonus ‘£30 Bet Refund’ is only granted in the event of a losing qualifying bet. While this doesn’t make a poor offer per-se, it implies that players can only truly benefit from the free bet after experiencing a potential loss of up to £30, which is a significant amount. For this reason, the signup bonus is not as generous as those provided by many competitors. It stands at 59.7% below the average value of free bets featured on this site.

As of the time of writing, Unibet offers several other promotions, including:

  • Odds Boosts on EFL Cup
  • Acca Boosts Every Day
  • Money Back Specials if a Horse Finishes 2nd or 3rd
  • Extra Places on Selected Races
  • £200 Refer a Friend Bonus

Regular bettors can find value in these ongoing promotions, also known as ‘reloads,’ making Unibet’s overall bonus offering worth exploring. This positively influences the score for this section.

If you haven’t already opened an account, you can claim Unibet’s signup bonus from their website.

Is The Signup Bonus Worth It?

Based on our calculations, an average customer customer stands to gain around £5.51 in value from the signup bonus, making the promotion favourable for the player.

It’s worth noting that the grade assigned to this section assumes that bettors meet only the minimum required odds -which are very low. Consequently, at such low odds, many qualifying bets may often win and not qualify for the free bet. This reduces the value the promotion gives to the player.

It’s important to clarify that this isn’t a suggestion to take on more risk to maximise the chances of receiving the free bet, although mathematically, that would be the case.

It’s also crucial to acknowledge the risk of losing the initial qualifying bet when taking up this promotion. Therefore, even though the promotion offers some value (especially as a safety net for higher risk bets), it certainly doesn’t guarantee a profit.

  How was this bonus valued?

This bonus was mathematically valued using an “average case” scenario. This makes few important assumptions:

  1. Odds gathered in the previous section are assumed to be representative of the overall value offered by the betting site. 
  2. Qualifying bets are assumed to be placed at the minimum required odds for the promotion (1.4) to reduce risk.
  3. Free bets are assumed to be placed at decimal odds of 3.5, representing “medium risk” outcomes.

The same assumptions apply in all betting site reviews featured on Punter2Pro. This ensures that free bets & promotions can be compared consistently and fairly.

This approach helps to highlight valuable promotions, as well as cases where a typical bettor does not stand to benefit.

5.0
Out of 10
Good

5. Payment Options

Excellent

Unibet offers a total of 9 payment methods for transferring funds to and from the betting site, covering 23% of all recognised methods examined in my reviews. All 9 of these are classified as ‘core’ payment methods, representing the standard options expected at any reputable betting site.

It’s important to note that the inclusion of ‘core’ payment methods holds more weight in determining the bookmaker’s score in this section.

Unibet has done an excellent job of offering a concise selection of the most popular payment methods.

Popular Methods Supported

Mastercard | Gambling Payment Method | Pros & Cons
Visa | Gambling Payment Method | Pros & Cons
Bank Transfer | Gambling Payment Method | Pros & Cons
Skrill | Gambling E-Wallet | Pros & Cons
Neteller | Gambling E-Wallet | Pros & Cons
Trustly | Gambling Payment Method | Pros & Cons
PayPal | Gambling E-Wallet | Pros & Cons
Paysafecard | Gambling Prepaid Credit Card | Pros & Cons
Apple Pay | Gambling E-Wallet | Pros & Cons

All Available Methods (A-Z)

7.5
Out of 10
Excellent

6. Withdrawal Speed

Fast

Unibet’s withdrawal times vary depending on the chosen method but are generally processed swiftly, typically within 2 working days. According to the collected data, this speed is 31.41% faster than the average across all bookmakers reviewed on this site.

The promptness of withdrawals significantly influences the bookmaker’s overall rating, as every sports bettor deserves to receive their funds in a timely manner.

Payment MethodWithdrawal TimeMinimumFee

Bank Transfer
3 - 5 days£10Free

Visa
1 - 3 days£15Free

Mastercard
1 - 3 days£15Free

ApplePay
12 hours-Free

Trustly
1 day(s)£5Free

Skrill
12 hours£10Free

Neteller
12 hours£10Free

  How is withdrawal speed graded?

The rating for this section is derived from a combination of data, incorporating:

  • The bookmaker’s officially stated withdrawal times, dependent upon the successful completion of Know Your Customer (KYC) requirements.
  • Average withdrawal times as reported by actual customers with real-world experiences.

I aim to gather enough data to provide accurate estimates of the withdrawal times for various payment methods. If insufficient data exists for a particular method, it is not included in the above list, and therefore does not impact the rating.

9.2
Out of 10
Fast

7. Features

Excellent

What features does Unibet offer to elevate the quality of its service?

Unibet provides 7 key Sports Betting features to enrich the player experience, aligning with the industry average. Notable among these is the inclusion of both Cash Out and Bet Builder features.

The Cash Out option allows players to secure predetermined amounts before the conclusion of a match, providing a risk mitigation tool.

Request a Bet (RAB) is not available at Unibet, however the Bet Builder feature empowers users to create personalised bet slips with selected combinations, enabling the placement of intricate betting strategies.

Additionally, Unibet incorporates 4 primary Customer Support features, facilitating general inquiries, checking bonus eligibility or terms, and processing requests for self-exclusions or time-outs.

If these features align with your needs, Unibet may prove to be a suitable betting site for you.

Sports Betting

Features that enhance the sports betting experience. These count more towards the score for this section than 'Customer Support' features. 

Customer Support

Features that enable customers to seek assistance quickly and effectively. These count less towards the score for this section than 'Sports Betting' features.

  • Live Chat
  • Phone Support
  • Email Support
  • 24/7 Support
9.1
Out of 10
Excellent

8. User Interface

Excellent

Since the assessment of Unibet’s user interface is subjective and bettors’ preferences vary, I’ve evaluated it based on specific criteria, forming two distinct ratings:

  • Mobile: Superb, in a class of its own
  • Desktop: Great, slightly exceeding expectations

It’s worth noting that the mobile version carries slightly more weight in the overall user interface rating, considering the growing preference among bettors for app-based platforms over traditional desktop sites.

The Unibet mobile app outshines the offerings of many other bookmakers, even those considered larger.

Unibet has mastered aesthetics, achieving a perfect balance of readable text against white and light grey backgrounds, complemented by appropriately sized fonts and bold trademark green buttons.

As you navigate through the app, Unibet's commitment to maximising user-friendliness becomes evident, with intuitive icons and menus and elements strategically spaced for a clear overview of betting markets.

The live game match centre is notably well-organised, providing an abundance of statistics and some live streaming options on selected events.

However, there are two minor drawbacks to the Unibet app. Firstly, it lacks integration with other Unibet products, necessitating separate apps for services like the Casino. Secondly, while it includes a helpful search function, it sometimes fails to recognise all team naming conventions, such as "Spurs" and "Tottenham" as the same thing.

Despite these minor issues, the Unibet app remains exceptional.

Mobile Ratings
Content
Navigation
Aesthetics

Unibet's desktop site stands out as one of the most polished and user-friendly options available.

The tasteful combination of green, white, black, and grey creates a welcoming look that's both modern and easy on the eyes. Plus, unlike many competitors, the fonts used strike the right balance between contemporary styling and optimal readability -- though some sections could benefit from added boldness to enhance visibility.

The layout of the site is also exceptionally well-designed, with popular sports prominently displayed at the top of the page and in sidebars for convenient access. Elements on the page are all appropriately sized, offering a plethora of options without ever feeling cluttered.

While the Unibet site does feature a basic search function, it falls short in recognising popular naming conventions like "Man Utd" for Manchester United, limiting its usefulness.

Furthermore, addressing some occasional inconsistencies in the sports icons used across various pages could improve the overall coherence of the user experience.

The Unibet site also includes a blog section with match previews, although it could use some revitalisation to become a more engaging focal point of the Unibet experience.

Despite minor critiques, the Unibet site stands as a well-designed platform that operates flawlessly.

Desktop Ratings
Content
Navigation
Aesthetics
8.1
Out of 10
Excellent

9. Fund Protection

Moderate

Another critical consideration is fund protection. How secure are your funds with Unibet?

The site holds a ‘Medium’ fund protection rating, as evaluated by the Gambling Commission. This rating indicates that certain measures are in place to segregate customer funds from the business’s accounts, ensuring the distribution of assets to customers in the event of insolvency. It’s essential to note, however, that fund protection is not guaranteed.

While this aspect is vital, assessing the company’s financial performance is also crucial, as it is a more reliable indicator of the likelihood of insolvency. Unibet, part of the Malta-registered Kindred Group, which includes Unibet, Maria Casino, and 32Red, appears to be in good financial standing, though not quite on par with some of its larger competitors. In the latest financial statements, the company reported an annual profit of £51,900,000 before tax, aligning with the average annual profit of all sites reviewed.

While this figure doesn’t provide a complete picture, it does offer an insight into how the betting company operates in a business context compared to its rivals, influencing the rating for this section.

Additionally, my research on account dormant fees (charged on inactive betting accounts) reveals that Unibet imposes fees of £5 per month after 12 months of inactivity. This factor negatively impacts the score for this section, considering that some bookmakers do not charge dormant fees.

Combining these potential risk factors, I have derived a fair and significant score for this section.”

  How accurate are these profit figures?

I’ve made every effort to research the pre-tax profits of the featured gambling sites in my reviews, but I cannot guarantee absolute accuracy.

Due to the complex setups of gambling companies, which are often divided into different parts around the world, complications arise in determining their true profitability. Moreover, the landscape is constantly evolving with frequent mergers and investments occurring, adding yet another layer of complexity to unravel.

While I strive to offer a helpful insights, it is advisable for you to conduct further research if you have any concerns.

4.8
Out of 10
Moderate

10. reputation

Strong

Finally, I have assessed Unibet’s reputation, with a focus on customer satisfaction levels and brand image.

To provide an accurate gauge of public perception, I have gathered opinions from various sources, including customer feedback platforms and reputable gambling communities. This resulted in an average user rating of 8.4 out of 10, indicating that the bookmaker is widely perceived as reliable, with a relatively low number of complaints. In simpler terms, players express general satisfaction with the bookmaker’s service.

As an additional measure, I verified that, at the time of writing, Unibet has one regulatory action recorded with the Gambling Commission, indicating instances of potential license breaches. While regulatory actions are not uncommon and may not necessarily be a red flag for customers, it’s important to note that the company does not boast a flawless record. The most recent action occurred within the last year, prompting a downgrade in the rating for this section.

  Do any sites have an immaculate reputation?

It’s highly unlikely that any betting site will score maximum points in this section, for a good reason — none of them are perfect.

Even the most prominent and reputable sites in the online gambling business have weathered their fair share of bad publicity, and I won’t shy away from that.

Nevertheless, the landscape of the gambling sector is undergoing positive transformations. Faced with heightened regulatory scrutiny and societal expectations, companies are being forced to improve their standards. Many are rising to the occasion, creating a significant gap between the commendable platforms and those falling way short of the mark.

I hope that the industry continues to push for a more responsible, enjoyable experience for all customers and that, eventually, this section will produce higher ratings in my reviews.

Learn more: Problems In The Gambling Industry

7.1
Out of 10
Strong

Verdict

Based on the Punter2Pro bookmaker rating system, Unibet achieves a total score of 7.8, solidifying its position as a sportsbook with a multitude of qualities, placing it among the top-tier sports betting sites on the market.


My Opinion

I view Unibet as a slightly underrated gem, which outperforms many well-established names in the sports betting sphere.

The site impresses with its diverse array of sports and markets, competitive odds, wide offering of payment options, swift withdrawals, and exemplary website & mobile app interfaces. Unibet stands tall as a comprehensive betting platform.

While Unibet excels in numerous areas, there are areas for enhancement. Specifically, bolstering fund protection measures would improve its suitability to those intending to hold larger balances. Additionally, there’s room for improvement in the value proposition of its bonuses.

Nevertheless, Unibet is a compelling choice for any casual punter seeking a reliable and feature-rich betting experience.

Pros
Cons
7.8
Out of 10

Good

FAQ

What products does Unibet offer?

Unibet offers a diverse range of products including Sportsbook, Casino, Live Casino, Poker, Bingo, Virtual Betting, Fantasy, and Tote/Pools. This comprehensive selection caters to various gaming preferences.

What sports and markets are available on Unibet?

Unibet boasts an extensive selection of 30+ sports and thousands of betting markets. It covers popular sports as well as niche markets, catering to a diverse audience.

What bonuses and promotions does Unibet offer?

Unibet offers various promotions including odds boosts, money-back specials, extra places on selected races, and a refer-a-friend bonus. While the signup bonus may be below average, ongoing promotions provide decent value to regular bettors.

How fast are withdrawals processed on Unibet?

Unibet typically processes withdrawals swiftly, usually within two working days. This speed is significantly faster than the industry average, ensuring timely access to winnings for users.

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Toby @ Punter2Pro