Value, in betting terms, is presented when the odds suggest that the selection isn’t as likely to win as it really is. Value betting puts the ‘edge’ or Expected Value (EV) in the player’s favour, meaning it’s profitable long-term. Those willing to invest in Value Betting Software are able to earn long-term profits from their sports bets.

Blog Section: Value Betting


Value Betting Q&A

What is Value Betting? How Does it Work?

What’s the Easiest Way to Find Value Bets?

How can I Be Sure that I’ve Found Value?

What Methods Can I Use to Find Value in Football?

Are there any Less-Known Techniques for Finding Value?

Do Tipsters Provide Value Bets?

Want to Learn More?

Check out the Value Betting section of the blog.

If you’d like to find answers to more specific questions, then check my Sports Betting Q&A.


Recommended Value Betting Products

1. Trademate Sports — Simplistic Design, Sophisticated Concept

Trademate was previously known as

The Trademate Sports value betting software calculates the true odds of the outcome of a sporting event and provides you with all the tools necessary to identify profitable opportunities in the global sport betting markets. 

Their algorithm runs 24 hours a day, 365 days per year across Football, NFL, NBA, MLB, Handball, etc. Each sport represents a new opportunity and their algorithm is able to detect exploitable value.

Full Review: Best Value Bet Finder



The RebelBetting company started out in 2007 when two programmers and two professional poker players combined forces to build a subscription-based sports betting program that generates guaranteed profits. This lead to the creation of their cutting-edge Sports Arbitrage Finder, and pathed the way for the all-new Value Betting service.

RebelBetting Value Betting software is designed to enable bettors to take advantage of overpriced odds. Simply put, their Value Bet Finder identifies bets that have more chance of winning than the Bookmakers’ odds imply, and helps users to place them as easily as possible. It’s this profitable, systematic approach to betting that I fully endorse, and thoroughly reiterate, throughout this entire site.

If you’re looking for a stable, dependable Value Betting Service then look no further than RebelBetting’s offering.

Full Review: Best Value Bet Finder



Orio Sports extends several of the concepts I’ve written about on this site, and packages it into a practical football betting course. It teaches you exactly how to create a sustainable betting strategy. The logic and methodology is explained, the statistics are provided, and members are able to ask staff for assistance at any point.

The course costs £375 — but Punter2Pro is offering an exclusive 10% discount if you follow the links on this page and use code “PUNTER10” when signing up.

Full Review: Football Betting Course By Orio Sports


Other Approaches: