Value, in betting terms, is presented when the odds suggest that the selection isn’t as likely to win as it really is. Value betting puts the ‘edge’ or Expected Value (EV) in the player’s favour, meaning it’s profitable long-term. Those willing to invest in Value Betting Software are able to earn long-term profits from their sports bets.


Value Betting Quick Start Guide

What is Value Betting? How Does it Work?

Start here: What is Value Betting? What Is A Value Bet?

Proof of the concept: Value Betting With Trademate

The Bookie’s edge: How Do Bookmakers Earn? How Big Is Their Edge?

What’s the Easiest Way to Find Value Bets?

Read this: The Best Value Betting Software/Finder

How can I Be Sure that I’ve Found Value?

Variance: Am I Really Winning? — Betting Variance In Action

Strike Rates: Forget What You’ve Won Or Lost — Verify Your Strike Rate

Sample size: The Paramount Importance Of Sample Size In Betting Analysis

Calculating EV: Calculating The Expected Value (EV) Of Your Bets

What Methods Might I Use to Find Value in Football?

Basic tips: Best Tips For Premier League Football Betting 2016/17

Suggested approaches: The Basics Of Creating a Football Prediction Betting Model

Complications: Why Making Accurate Football Betting Predictions Is So Difficult

Looking for value ‘visually’: Mug Bets — The Experiment

Football betting course: Learn Profitable Strategies With Orio Sports

Are there any Less-Known Techniques for Finding Value?

Here’s one for racing: Horse Pedigree — Breeding Winners Scientifically

And here’s one for football: How Expected Goals (xG) Will Change The Way We Bet On Football

Do Tipsters Give Value?

My views: Do Betting Tipsters Offer Value? Can They Be Trusted?

Top Tipping Services: Best Sports Betting Tipsters

Want to learn more?

This is just an overview. If you’d like to find answers to more specific questions, then check my Sports Betting Q&A.


Recommended Value Betting Products

1. Trademate Sports — Simplistic Design, Sophisticated Concept

Trademate was previously known as

The Trademate Sports value betting software calculates the true odds of the outcome of a sporting event and provides you with all the tools necessary to identify profitable opportunities in the global sport betting markets. 

Their algorithm runs 24 hours a day, 365 days per year across Football, NFL, NBA, MLB, Handball, etc. Each sport represents a new opportunity and their algorithm is able to detect exploitable value.

There are 2 pricing plans on Trademate Sports — “Core” (£120 /month) and “Pro” (£400 /month). Both offer ample betting opportunities. You’ll receive 30 EUR free credit, too!


2. Orio Sports — Learn Profitable Football Betting Strategies

Orio Sports extends several of the concepts I’ve written about on this site, and packages it into a practical football betting course. It teaches you exactly how to create a sustainable betting strategy. The logic and methodology is explained, the statistics are provided, and members are able to ask staff for assistance at any point.

If you enjoy the content on this site, their course might interest you. My full review is here: Football Betting Course — Learn Profitable Strategies With Orio Sports.

The course costs £375– but I’m able to offer an exclusive 10% discount if you follow the links on this page and use code “PUNTER10” when signing up.
Value Betting with the Orio Sports Football Betting Course (Find Value Bets, Football Analysis)



Other Approaches: