Want to find Value Bets? Truthfully I’ve struggled to find Value Betting Software that’s:
- Available to the public, and
- Offers genuine value.
I’ve sieved though a lot of so-called Value Bet finders or tools and discarded them one by one. However, finally, there’s some Value Betting Software that I can recommend, and it enables punters to earn long-term profits from their sports bets.
If you’re struggling to find a genuine, profitable Tipster then definitely read on. Value Betting is the proven, smart alternative you should know about.
Introduction To Value Betting Software
What’s Value Betting?
‘Value’, in betting terms, is presented when the odds suggest that the selection isn’t as likely to win as it really is. Value betting puts the ‘edge’ in the player’s favour, meaning it’s profitable long-term. If you’d like to learn more on this, then read my post What Does Value Betting Mean?
The Shortage of Good Value Betting Software
Finding Value Betting Software that actually provides a money-making opportunity is certainly a challenge. Value Betting Software isn’t generally available to the public. After all, why would anyone give access to their profitable Value Bet selections and encourage more competition for odds?
The answer to this question is pretty simple…
Granted, many professionals would never dream of giving anyone else access their software — hence the shortage of available products. But many Value Betting techniques are somewhat limited in terms of profitability. Bookmakers clamp down on Value Bettors by limiting their stakes, and in some cases, closing their accounts entirely…
Therefore professional gamblers tend to make as much money as they possibly can, and then move on to monetising their ‘Bet Finder’ on a subscription basis. This way they can continue earning from it once they’re unable to place bets themselves.
It makes sense, right?
Value Betting vs. Arbing
Value Betting Software is a lot like Arbing Software. Both products present an opportunity for Punters to capitalise on inaccurate prices in the sports betting markets and earn long-term profits.
This is where Arbing and Value Betting differ the most. Arbs guarantee the Punter risk-free profits, whilst Value Bets carry a risk (albeit, a calculated one). Value Bettors take on the risk because their bets have an ‘edge’ that wins over time.
However, this is only a generalisation. It also depends heavily on the sports/markets used. For example, the margins on Horse Racing — regardless whether Arbing or Value Betting — tend to be higher than on football.
Every betting account that partakes in Arbitrage betting has a lifespan, which can be anything from day to a month before the Bookmaker gives it the chop. Value Bettors get the same treatment. You have to accept that the time will inevitably come where the Bookmaker limits your stakes or prevents you from placing further bets.
The good news is that Value Bets are more difficult to spot than Arbitrage Bets. Punters can identify their Value Bets using various methods & techniques, by comparing odds from a range of different sources. Arbitrage Bets are found by simply comparing the Bookmaker odds to the Exchange. So Value Betting is more complex — thus Bookmakers can’t detect it as easily.
Furthermore, because Value Bets generally carry risk, the Bookmaker is more lenient to Value Bettors than Arbers (who guarantee a profit on every trade). However, bare in mind that if you bet frequently and consistently earn a profit, then you’re bound to draw attention to yourself at some point — whether you’re Arbing or not.
I highly recommend reading my post Prevent Your Betting Accounts From Being Restricted Or Closed.
1. Trademate Sports — In-Browser Value Betting Software
I recently came across a Value Betting Finder named Trademate Sports. I was granted free access to review the product, and I must admit I was very impressed. In my opinion, this is the kind of product that Punters should use as an alternative to Tipsters.
About Trademate Sports
Trademate was previously known as Edgebet.net.
The Trademate Sports value betting software calculates the true odds of the outcome of a sporting event and provides you with all the tools necessary to identify profitable opportunities in the global sport betting markets.
Their algorithm runs 24 hours a day, 365 days per year across Football, NFL, NBA, MLB, Handball, etc. Each sport represents a new opportunity and their algorithm is able to detect exploitable value.
There’s no need to download anything to use the Trademate Sports Value Betting Software. The in-browser interface means that service it’s fully compatible with any computer or mobile device.
A lot of other Value Betting Tools are made by programmers, for the use of programmers with an interest in sports betting. What stands out about Trademate Sports is that it’s designed for the average Punter. There’s no programming knowledge required to get up and running. It takes about one minute to get set fully up, with bets instantly coming through on the Trade Feed. And if you get stuck there’s a live chat feature, too.
After logging in for the first time I quickly got to grips with how everything works. It’s just a simple case of setting up what Bookmakers you’re going to use, and how much you’re investing into each one.
The user interface is modern, bright & bold — an ease to use.
The user has an option to set a bell sound alert whenever a new trade pops into the feed — which means you can even bet whilst you’re working on something else!
The simple, configurable Value Betting feed.
Note: Value bets must be placed in your regular betting account(s). Trademate isn’t integrated with any Bookmakers.
A Strategy that Works
In their own words:
Trademate Sports doesn’t elaborate further into what they do to identify value bets. They still maintain some level of secrecy. But from reading their website, and chatting to their staff, I can infer that they are [at least in part] following various prices in order to anticipate market movements. For those of you that read Punter2Pro regularly, you’ll be aware that I’m an advocate of this sort of technique.
For proof of this concept, check out the Punter’s Guide To Beating The SP.
Unlike other Value Bet Tools, Trademate doesn’t have any Bookmaker affiliate links on the website whatsoever. This is good news, because it makes no sense that a Bookmaker would support this product. Bookmakers only endorse products or strategies where players are set up to lose.
No Need for Excel Sheets
It’s extremely tedious logging each and every bet you’ve placed, updating the results, and calculating the profit. Thankfully Trademate makes life easy in this department. You simply open up your feed, click the ‘trades’ you’ve placed, and enter the stake for each one. You can amend any of the bet details at any point, in case you entered the wrong details (odds, stake etc).
When trades are settled the results & stats automatically update in the “Settled Trades” list.
Users can also monitor their total bankroll by entering how much money was initially deposited at each Bookmakers. This is a nifty feature — but it’s slightly limited in that it doesn’t yet enable the user to enter subsequent deposits and withdrawals. However, this doesn’t actually impact the important stats, such as the ROI %.
Full Breakdown of Results (Automated)
Now here’s the really impressive part of Trademate Sports — the data presentation.
The EV (Expected Value) of the bets is plotted against the actual profit on the ‘Analytics’ page. It also shows the Closing EV — which is basically the Starting Price (SP) of the event. This is important to monitor because whilst your bet may have originally had value when it first appeared on the feed, circumstances can change (e.g. a key player is announced injured), and the price adjusts accordingly. This means your bet’s value will be impacted, too. So you want to be ‘beating’ the Closing EV with the prices you’ve bet on.
In this sample my EV has ‘beaten’ the Closing EV, which is good. The profit is well over EV, meaning its over-performed — this will even out over time.
There’s another chart on the same page which presents the Closing Odds vs. the Hit Rate. This gives the user an idea of how well distributed their results are.
To date, I haven’t seen a sports betting chart presented in this way. It’s neat.
Critically, there’s also a full breakdown of the betting results in a table format. ‘Turnover’ represents the total amount staked. Included within this breakdown is the ‘Flat ROI’, which shows how the bets would’ve performed with an equal bet size. I recommend using the ‘Flat ROI’ as a marker, because too often our results (and expectations) are distorted by the increased variance that comes with ranging bet sizes.
The automated Stats Breakdown.
How Much Does Trademate Sports Cost?
Trademate Sports comes with a free 7 day trial. I highly recommend taking advantage of that.
There are 2 pricing plans on Trademate Sports — “Core” and “Pro”. Both offer ample value betting opportunities. You’ll receive 30 EUR free credit, too!
It’s a smart idea to start out with a 1 month plan in order to monitor your progress and determine how much spare time you have to place your value bets. Once you know you’re able to cover costs, you’re ready to scale up with a 3 month plan.
Keep in mind that your PnL is directly correlated to your turnover. The more bets you place, the more you’ll earn in the long-run.
1 Month pricing plan: For an introduction to Trademate Sports
3 month (Quarterly) pricing plan: better value for money
2. Rebelbetting — Downloadable & Mobile Value Betting Software
It was over a decade ago that RebelBetting revolutionised sports arbitrage with their industry-leading desktop application. Now, finally, they’ve ventured into the realm of Value Betting by launching yet another superb product to the standard you’d expect from the established brand.
All RebelBetting software is developed by Clarobet AB, a small team of developers and sports betting specialists based the north of Sweden. They serve customers from over 120 countries.
The RebelBetting company started out in 2007 when two programmers and two professional poker players combined forces to build a subscription-based sports betting program that generates guaranteed profits. This lead to the creation of their cutting-edge Sports Arbitrage Finder, and pathed the way for the all-new Value Betting service.
RebelBetting Value Betting software is designed to enable bettors to take advantage of overpriced odds. Simply put, their Value Bet Finder identifies bets that have more chance of winning than the Bookmakers’ odds imply, and helps users to place them as easily as possible. It’s this profitable, systematic approach to betting that I fully endorse, and thoroughly reiterate, throughout this entire site.
If you’re looking for a stable, dependable Value Betting Service then look no further than RebelBetting’s offering.
Two Product Versions
RebelBetting Value Betting Software comes in two forms — the downloadable software and the web version. Both versions have their own unique strengths.
Here’s a comparison of the two products:
1. Light-Weight Downloadable Version
The downloadable RebelBetting Value Bet Finder is compatible with PC or Mac. It doesn’t run on mobile devices, or through a standard web-browser.
This isn’t a negative, though. RebelBetting understands that, above anything else, a Value Bet Finder needs to be extremely fast and stable. Thus the power of your computer will only serve to improve its overall performance.
Once you’ve downloaded the light-weight RebelBetting software and followed the (rather standard) on-screen installation steps, you’ll be up and running in minutes. It’s the same process as installing any other out-of-the-box application.
2. Mobile in-browser Version
Launched in 2019 was RebelBetting’s mobile web version of their Value Betting Software.
It can be used on any platform, on both your mobile devices or desktop computer. All major browsers are supported, with no need to install anything.
Right now you can benefit from early access to the web version of RebelBetting’s Value Bet Finder, at just €49 /month, or €294 /year (which equates to just €24 /month).
More features will be added over the coming weeks and months. So sign up for a discounted subscription before the regular pricing kicks in.
Bookmaker Auto-Login Functionality
RebelBetting’s Value Betting Software is highly user-friendly and simplistic. It automatically logs you into Bookmakers, takes you directly to betslips, and fills them out for you. Neat.
In truth, once you’re set up, the only thing you have to do is check your stake/odds prior to placing your Value Bets. It’s that simple.
RebelBetting Value Betting software significantly reduces time wasted during bet placement.
The desktop application makes full use of a built-in browser which does it’s utmost to select your bets automatically. This worked perfectly in the above example (note the correct selection has been detected, in red).
This video from RebelBetting underlines just how streamlined, well-designed and simplistic it is to find & place Value Bets using the software.
Highly Configurable (Yet Simple)
As you would expect from a desktop application, the RebelBetting Value Bet Finder packs a bunch of configurable features.
Here’s the ones which stand out:
- Bet Filters: minimum value (%), specific Bookmakers, odds ranges, event start times, sports & markets.
- Alerts: an array of different settings for how you want the program to let you know about Value Bets at the precise moment they appear (and matches your filters).
- Table Ordering: decide how you want Value Bets to appear in the list.
- Staking Plan Criteria: set the stake sizing, max stake and odds format preferences.
- Bookmaker Usernames: set up a complete list of Bookmaker login details to streamline bet placement.
- Technical settings: you have the option to configure a proxy, and to reduce the screen resolution (in order to boost speed, presumably).
RebelBetting Value Betting Software doesn’t provide a risk-free proposition, like their Arbitrage Betting platform does. Every Value Bet you place carries risk. But it’s certainly a calculated, proven method for you to outsmart the Bookmakers at their own game.
Using the RebelBetting Software you will be provided with a steady stream of Value Bets from more than 90 Bookmakers, at any given time. That’s an enormous supply of bets — and it’s likely to grow as time goes on, and more Bookmakers are bolted on.
So what’s the profitability like?
In the test-runs of RebelBetting’s Software, users tripled their bankroll after placing 6,000 Value Bets recommend by the software. The average ROI, given the recommended stakes, was 14%.
While I expect the ROI to decrease a little over time, there’s no doubting that the approach works. That’s a huge sample size of data. Much like Trademate, it’s highly likely to generate a profit provided you stay rigid and continue to follow the recommended bets.
In my opinion, this is the software Bettors should use before they consider venturing into the more uncertain world of Sports Tipsters.
How Much Does Rebelbetting ValueBetting Cost?
There are 2 pricing plans for the RebelBetting Value Betting Software — 1 Month and 1 Year. You’re discounted 50% per month for taking the annual option.
The pricing is noticeably low. There’s really more than enough value offered by the software to cover either subscription, and leave you with a profit.
Understandably, you might feel most comfortable starting out with a 1 month subscription.
But with the vast array of Bookmakers to use (90+) it could be wise to invest in a year long contract (at 50% less per month). My advice would be to switch to the annual package as soon as you’re confident you’ll have longer than a 6 month run at Value Betting.
Remember that Bookmakers will begin to limit your stakes for placing Value Bets. What you’ll generate from Value Betting largely depends on your how much total stake you can get away.
Is there other Value Betting Software out there? Any Alternative Ways To Find Value?
Over the coming months I expect there will be even more features added to both services, too. But right now, as it stands, there’s plenty of value from the current feeds. Both Value Bet Finders more than justify their monthly fees.
So what other ways can you find Value Bets?
Risk-Free Betting Techniques
If either of my recommendations are out of your price range, or you don’t have the risk tolerance or bankroll, then I highly recommend that you explore other types of Value Bets:
These are two money-making alternatives that carry no risk. I advise that you begin with these techniques and then progress on to Value Betting.
Subscribe to Tipsters
Alternatively, you might decide to seek value from Sports Tipsters, who recommend bets to you based on their expertise.
Before you proceed, read my review of the Top Tipster Sites. I highly recommend using either:
Develop Your Own Strategy
Lastly, you could take the harder — but potentially most rewarding — route: develop your very own profitable Value Betting Strategy.
For this I highly recommend reading the following posts:
- 10 Common Betting Strategy Mistakes (Biggest Flaws)
- The Basics Of Creating a Football Prediction Betting Model
It’ll take a lot of work and ingenuity to develop a consistently profitable sports betting model. But it’s certainly possible.
Good luck with whatever approach you take.
Originally posted on 25th January 2017, and updated for 2020.