Best Value Betting Software 2022 | Top Value Bet Finder

Want to find Value Bets that generate a profit? Looking for the best Value Betting Software available?

Truthfully I’ve struggled to find Value Betting Software that’s:

  1. Available to the public, and
  2. Offers genuine value to subscribers.

I’ve sieved though a lot of so-called Value Bet finders/tools and discarded them one by one. However, finally, there’s some Value Betting products that I can recommend. Both of them enable punters to earn long-term profits from their sports bets.

If you’ve been struggling to find a genuine, profitable Tipster then definitely read on: Value Betting is the proven, smart alternative method you should know about.


Introduction To Value Betting Software

What’s Value Betting?

‘Value’, in betting terms, is presented when the odds suggest that the selection isn’t as likely to win as it really is. Value betting puts the ‘edge’ in the player’s favour, meaning it’s profitable long-term.

While Value Betting carries risk, it’s not traditional gambling as you know it — because you’re expected to win over time. If you’d like to learn more, then I recommend reading my post What Does Value Betting Mean?

The Shortage of Good Value Betting Software

Finding Value Betting Software that actually provides a money-making opportunity is certainly a challenge. Value Betting Software isn’t generally available to the public. After all, why would anyone give access to their profitable Value Bet selections and encourage more competition for odds?

I’ve asked this same question of Tipsters, and made my reservations clear in previous posts. For more information take a look at my post: Can Tipsters Be Trusted?

The answer to this question is pretty simple…

Granted, many professionals would never dream of giving anyone else access their software — hence the shortage of available products. But many Value Betting techniques are somewhat limited in terms of profitability. Bookmakers clamp down on Value Bettors by limiting their stakes, and in some cases, closing their accounts entirely…

Therefore professional gamblers tend to make as much money as they possibly can, and then move on to monetising their ‘Bet Finder’ on a subscription basis. This way they can continue earning from it once they’re unable to place bets themselves.

It makes sense, right?


Value Betting vs. Arbing

Value Betting Software is a lot like Arbing Software. Both products present an opportunity for Punters to capitalise on inaccurate prices in the sports betting markets and earn long-term profits.

What follows is a comparison of various factors which have an impact on Value Betting & Arbing.


This is where Arbing and Value Betting differ the most. Arbs guarantee the Punter risk-free profits, whilst Value Bets carry a risk (albeit, a calculated one). Value Bettors take on the risk because their bets have an ‘edge’ that wins over time.

To learn more on what it means to have the “Edge” or “Expected Value” in your favour, read my post: Calculating The Expected Value (EV) Of Your Bets


Arbing [generally] secures a smaller % profit on each trade than Value Betting. This is, in part, due to the commission paid on winnings earned on the betting exchange (e.g. Betfair).

However, this is only a generalisation. It also depends heavily on the sports/markets used. For example, the margins on Horse Racing — regardless whether Arbing or Value Betting — tend to be higher than on football.

Account Lifespan

Every betting account that partakes in Arbitrage betting has a lifespan, which can be anything from day to a month before the Bookmaker gives it the chop. Value Bettors get the same treatment. You have to accept that the time will inevitably come where the Bookmaker limits your stakes or prevents you from placing further bets.


The good news is that Value Bets are more difficult to spot than Arbitrage Bets. Punters can identify their Value Bets using various methods & techniques, by comparing odds from a range of different sources. Arbitrage Bets are found by simply comparing the Bookmaker odds to the Exchange. So Value Betting is more complex — thus Bookmakers can’t detect it as easily.

Furthermore, because Value Bets generally carry risk, the Bookmaker is more lenient to Value Bettors than Arbers (who guarantee a profit on every trade). However, bare in mind that if you bet frequently and consistently earn a profit, then you’re bound to draw attention to yourself at some point — whether you’re Arbing or not.

I highly recommend reading my post Prevent Your Betting Accounts From Being Restricted Or Closed.


1. Trademate Sports

In-Browser Value Betting Software

I recently came across a Value Betting Finder named Trademate Sports. I was granted free access to review the product, and I must admit I was very impressed. In my opinion, this is the kind of product that Punters should use as an alternative to Tipsters.

About Trademate Sports

Trademate was previously known as

The Trademate Sports value betting software calculates the true odds of the outcome of a sporting event and provides you with all the tools necessary to identify profitable opportunities in the global sport betting markets. 

Their algorithm runs 24 hours a day, 365 days per year across Football, NFL, NBA, MLB, Handball, etc. Each sport represents a new opportunity and their algorithm is able to detect exploitable value.

In-Browser Interface

There’s no need to download anything to use the Trademate Sports Value Betting Software. The in-browser interface means that service it’s fully compatible with any computer or mobile device.

A lot of other Value Betting Tools are made by programmers, for the use of programmers with an interest in sports betting. What stands out about Trademate Sports is that it’s designed for the average Punter. There’s no programming knowledge required to get up and running. It takes about one minute to get set fully up, with bets instantly coming through on the Trade Feed. And if you get stuck there’s a live chat feature, too.

After logging in for the first time I quickly got to grips with how everything works. It’s just a simple case of setting up what Bookmakers you’re going to use, and how much you’re investing into each one.

The user interface is modern, bright & bold — an ease to use.

Trademate Sports Value Betting Software Finder (Arbitrage Value Bet)


The user has an option to set a bell sound alert whenever a new trade pops into the feed — which means you can even bet whilst you’re working on something else!

The simple, configurable Value Betting feed.

 Trademate Sports Value Betting Software Finder (Arbitrage Value Bet)

Note: Value bets must be placed in your regular betting account(s). Trademate isn’t integrated with any Bookmakers.

A Strategy that Works

In their own words:

There’s a number of factors we have to consider when calculating the correct odds of a match, each sport and market have their own individual and sometimes complex nuances, our algorithm determines how these nuances and factors should be weighted to calculate the true odds, based on the liquidity and timing across the various markets.

Trademate Sports doesn’t elaborate further into what they do to identify value bets. They still maintain some level of secrecy. But from reading their website, and chatting to their staff, I can infer that they are [at least in part] following various prices in order to anticipate market movements. For those of you that read Punter2Pro regularly, you’ll be aware that I’m an advocate of this sort of technique.

For proof of this concept, check out the Punter’s Guide To Beating The SP.

Unlike other Value Bet Tools, Trademate doesn’t have any Bookmaker affiliate links on the website whatsoever. This is good news, because it makes no sense that a Bookmaker would support this product. Bookmakers only endorse products or strategies where players are set up to lose.

No Need for Excel Sheets

It’s extremely tedious logging each and every bet you’ve placed, updating the results, and calculating the profit. Thankfully Trademate makes life easy in this department. You simply open up your feed, click the ‘trades’ you’ve placed, and enter the stake for each one. You can amend any of the bet details at any point, in case you entered the wrong details (odds, stake etc).

When trades are settled the results & stats automatically update in the “Settled Trades” list.

Trademate Sports Value Betting Software Finder (Arbitrage Value Bet)

Users can also monitor their total bankroll by entering how much money was initially deposited at each Bookmakers. This is a nifty feature — but it’s slightly limited in that it doesn’t yet enable the user to enter subsequent deposits and withdrawals. However, this doesn’t actually impact the important stats, such as the ROI %.

Full Breakdown of Results (Automated)

Now here’s the really impressive part of Trademate Sports — the data presentation.

The EV (Expected Value) of the bets is plotted against the actual profit on the ‘Analytics’ page. It also shows the Closing EV — which is basically the Starting Price (SP) of the event. This is important to monitor because whilst your bet may have originally had value when it first appeared on the feed, circumstances can change (e.g. a key player is announced injured), and the price adjusts accordingly. This means your bet’s value will be impacted, too. So you want to be ‘beating’ the Closing EV with the prices you’ve bet on.

In this sample my EV has ‘beaten’ the Closing EV, which is good. The profit is well over EV, meaning its over-performed — this will even out over time.

Trademate Sports Value Betting Software Finder (Arbitrage Value Bet)

There’s another chart on the same page which presents the Closing Odds vs. the Hit Rate. This gives the user an idea of how well distributed their results are.

To date, I haven’t seen a sports betting chart presented in this way. It’s neat.

Trademate Sports Value Betting Software Finder (Arbitrage Value Bet)


Critically, there’s also a full breakdown of the betting results in a table format. ‘Turnover’ represents the total amount staked. Included within this breakdown is the ‘Flat ROI’, which shows how the bets would’ve performed with an equal bet size. I recommend using the ‘Flat ROI’ as a marker, because too often our results (and expectations) are distorted by the increased variance that comes with ranging bet sizes.

The automated Stats Breakdown.

Trademate Sports Value Betting Software Finder (Arbitrage Value Bet)

To learn more about variance in sports betting, read my post How Can I Be Sure That I’m Really Winning?

How Much Does Trademate Sports Cost?

Trademate Sports comes with a free 7 day trial. I highly recommend taking advantage of that.

There are 2 pricing plans on Trademate Sports — “Core” and “Pro”. Both offer ample value betting opportunities. You’ll receive 30 EUR free credit, too!

It’s a smart idea to start out with a 1 month plan in order to monitor your progress and determine how much spare time you have to place your value bets. Once you know you’re able to cover costs, you’re ready to scale up with a 3 month plan.

Keep in mind that your PnL is directly correlated to your turnover. The more bets you place, the more you’ll earn in the long-run.

1 Month pricing plan: For an introduction to Trademate Sports

Trademate Sports Value Betting Software Finder (Arbitrage Value Bet)

3 month (Quarterly) pricing plan: better value for money

Trademate Sports Value Betting Software Finder (Arbitrage Value Bet)



2. Rebelbetting ValueBetting

Downloadable & Mobile Value Betting Software

It was over a decade ago that RebelBetting revolutionised sports arbitrage with their industry-leading desktop application. Now, finally, they’ve ventured into the realm of Value Betting by launching yet another superb product to the standard you’d expect from the established brand.

About RebelBetting

All RebelBetting software is developed by Clarobet AB, a small team of developers and sports betting specialists based the north of Sweden. They serve customers from over 120 countries.

The RebelBetting company started out in 2007 when two programmers and two professional poker players combined forces to build a subscription-based sports betting program that generates guaranteed profits. This lead to the creation of their cutting-edge Sports Arbitrage Finder, and pathed the way for the all-new Value Betting service.

RebelBetting Value Betting software is designed to enable bettors to take advantage of overpriced odds. Simply put, their Value Bet Finder identifies bets that have more chance of winning than the Bookmakers’ odds imply, and helps users to place them as easily as possible. It’s this profitable, systematic approach to betting that I fully endorse, and thoroughly reiterate, throughout this entire site.

If you’re looking for a stable, dependable Value Betting Service then look no further than RebelBetting’s offering.

Two Product Versions

RebelBetting Value Betting Software comes in two forms — the downloadable software and the web version. Both versions have their own unique strengths.

Here’s a comparison of the two products:

The Best Value Betting Software (Rebelbetting Value Bet Finder) 2019


1. Light-Weight Downloadable Version

The downloadable RebelBetting Value Bet Finder is compatible with PC or Mac. It doesn’t run on mobile devices, or through a standard web-browser.

This isn’t a negative, though. RebelBetting understands that, above anything else, a Value Bet Finder needs to be extremely fast and stable. Thus the power of your computer will only serve to improve its overall performance.

Remember: value bets don’t stay around for long. Using a computer — equipped with a mouse and dual monitors — is the ideal setup.

Once you’ve downloaded the light-weight RebelBetting software and followed the (rather standard) on-screen installation steps, you’ll be up and running in minutes. It’s the same process as installing any other out-of-the-box application.

2. Mobile in-browser Version

Launched in 2019 was RebelBetting’s mobile web version of their Value Betting Software.

It can be used on any platform, on both your mobile devices or desktop computer. All major browsers are supported, with no need to install anything.

Rebel’s in-browser Value Bet Finder is more comparable to TRADEMATE.
The Best Value Betting Software (Profitable Value Bet Finder) 2019

Bookmaker Auto-Login Functionality

RebelBetting’s Value Betting Software is highly user-friendly and simplistic. It automatically logs you into Bookmakers, takes you directly to betslips, and fills them out for you. Neat.

In truth, once you’re set up, the only thing you have to do is check your stake/odds prior to placing your Value Bets. It’s that simple.

RebelBetting Value Betting software significantly reduces time wasted during bet placement.

The Best Value Betting Software/Finder (Trademate, Rebelbetting Value Bet Finder, Find Value Bets)


The desktop application makes full use of a built-in browser which does it’s utmost to select your bets automatically. This worked perfectly in the above example (note the correct selection has been detected, in red).

RebelBetting’s built-in browser saves users the aggravation of loading up multiple tabs for each Bookmaker, constantly logging into accounts, locating the correct sports markets, and filling out bet slips. Subscribers will earn far more from Value Betting than they ever could hope for with a ‘manual’ approach.

This video from RebelBetting underlines just how streamlined, well-designed and simplistic it is to find & place Value Bets using the software.


Highly Configurable (Yet Simple)

As you would expect from a desktop application, the RebelBetting Value Bet Finder packs a bunch of configurable features.

Here’s the ones which stand out:

  • Bet Filters: minimum value (%), specific Bookmakers, odds ranges, event start times, sports & markets.
  • Alerts: an array of different settings for how you want the program to let you know about Value Bets at the precise moment they appear (and matches your filters).
  • Table Ordering: decide how you want Value Bets to appear in the list.
  • Staking Plan Criteria: set the stake sizing, max stake and odds format preferences.
  • Bookmaker Usernames: set up a complete list of Bookmaker login details to streamline bet placement.
  • Technical settings: you have the option to configure a proxy, and to reduce the screen resolution (in order to boost speed, presumably).

Value Bet alerts frequently appear on your desktop.

The Best Value Betting Software/Finder (Trademate, Rebelbetting Value Bet Finder, Find Value Bets)

Excellent Results

RebelBetting Value Betting Software doesn’t provide a risk-free proposition, like their Arbitrage Betting platform does. Every Value Bet you place carries risk. But it’s certainly a calculated, proven method for you to outsmart the Bookmakers at their own game.

Using the RebelBetting Software you will be provided with a steady stream of Value Bets from more than 90 Bookmakers, at any given time. That’s an enormous supply of bets — and it’s likely to grow as time goes on, and more Bookmakers are bolted on.

So what’s the profitability like?

In the test-runs of RebelBetting’s Software, users tripled their bankroll after placing 6,000 Value Bets recommend by the software. The average ROI, given the recommended stakes, was 14%.

The Best Value Betting Software/Finder (Trademate, Rebelbetting Value Bet Finder, Find Value Bets)


While I expect the ROI to decrease a little over time, there’s no doubting that the approach works. That’s a huge sample size of data. Much like Trademate, it’s highly likely to generate a profit provided you stay rigid and continue to follow the recommended bets.

RebelBetting are so confident you’ll earn a profit that they offer a 100% Profit Guarantee on your first month. In their own words: “If you don’t make a profit, you’ll get another month for free.”

In my opinion, this is the software Bettors should use before they consider venturing into the more uncertain world of Sports Tipsters.

How Much Does Rebelbetting ValueBetting Cost?

There are 2 pricing plans for the RebelBetting Value Betting Software — 1 Month and 1 Year. You’re discounted 50% per month for taking the annual option.

The pricing is noticeably low. There’s really more than enough value offered by the software to cover either subscription, and leave you with a profit.

RebelBetting ValueBetting (downloadable version) Price plans — 1 year, and 1 Month
The Best Value Betting Software - Value Bet Finder (Trademate, Rebelbetting Value Bet Finder, Find Value Bets)


The Best Value Betting Software - Value Bet Finder (Trademate, Rebelbetting Value Bet Finder, Find Value Bets)


Understandably, you might feel most comfortable starting out with a 1 month subscription.

But with the vast array of Bookmakers to use (90+) it could be wise to invest in a year long contract (at 50% less per month). My advice would be to switch to the annual package as soon as you’re confident you’ll have longer than a 6 month run at Value Betting.

Remember that Bookmakers will begin to limit your stakes for placing Value Bets. What you’ll generate from Value Betting largely depends on your how much total stake you can get away.


Alternative Ways To Find Value Bets

For the moment Trademate Sports and RebelBetting are the Value Bet Finders that impresses. Both Value Bet Finders more than justify their monthly fees.

But what other ways can you earn from sports betting?

Risk-Free Betting Techniques

If either of my recommendations are out of your price range, or you don’t have the risk tolerance or bankroll, then I highly recommend that you explore other types of Value Bets:

  1. Arbitrage Betting
  2. Matched Betting

These are two money-making alternatives that carry no risk. I advise that you begin with these techniques and then progress on to Value Betting.

Subscribe to Tipsters

Alternatively, you might decide to seek value from Sports Tipsters, who recommend bets to you based on their expertise.

Just be careful: the historical results of Tipsters need thorough proofing. It’s an industry rife with scammers and ambiguous results.

Before you proceed, read my review of the Top Tipster Sites. I highly recommend using the following sites:


Develop Your Own Strategy

Lastly, you could take the harder — but potentially most rewarding — route: develop your very own profitable Value Betting Strategy.

For this I highly recommend reading the following posts:

It’ll take a lot of work and ingenuity to develop a consistently profitable sports betting model. But it’s certainly possible.

Good luck with whatever approach you take.

Originally posted on 25th January 2017, and updated for 2022.


Toby @ Punter2Pro
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Eric Dewitt
Eric Dewitt
7 years ago

Been monitoring your progress at trademate in your ‘ongoing’ section. It looks very promising.
How long can you go before the bookies reduce your stakes?

Reply to  Eric Dewitt
7 years ago

It’s a very good product. I love the interface, and most importantly it earns steady profits. Punters should be turning to this type of thing as opposed to Tipsters.

As for your accounts, well you can’t totally predict that. It depends on the Bookmaker (and how strict they are), what stake sizes you’re betting with, and how much you’ve made. You might find that you’ll fly under the radar for a long time if you’ve been unlucky enough not to make a substantial profit. Check this out:

Lenard K. Reed
Lenard K. Reed
7 years ago

Are you guaranteed to make back the amount you spend on the subscription?

Reply to  Lenard K. Reed
7 years ago

This isn’t like Matched Betting or Arbing – you have no guarantee of earning. But what I’ve shown on my ‘Ongoing’ page on Trademate is that there’s no doubt that if you stick by it then you’ll earn a profit. Take a look here:

fbt 29
fbt 29
6 years ago

hello Toby, thank you for this interesting review. Last update is from 5/2017. May I ask you if you still continue to use this software, and what are the result? Have a nice day. Fred.

Reply to  fbt 29
6 years ago

The software still works great. I’m aware of several people using it, and renewing their subscription because its making them money. I only check in that the the odds maintain value – and it’s consistent.

Keep in mind that you will always encounter situations where the Bookmakers limit you. I recommend reading this:

5 years ago

Trademate Sport is quite good actually. Thanks for mentioning them. Just started using it a week or so back, based on your recommendation. I have already made a lot of good value bets and for me, the excel spreadsheet days are over man :)). I have tracked a lot of bets without placing them too. Definitely working. Going to use this from now on.

1 year ago

I’m finding this maybe a bit too long after the fact, but I still hope to get an answer.

I’d like to start with a reasonably sized bankroll (like 2k), and just reinvest my interests overtime. With the bookmakers limiting me, it seems like it wouldn’t be possible.

But I’ve also read that Pinnacle don’t limit players, so I don’t get why the solution woudn’t be to just move to Pinnacle at some point and keep betting there ?
Or is there no value bet at Pinnacle ? And in that case a long-term strategy would require to find good tipsters ?

Thanks for your help 🙂

Reply to  Toby @ Punter2Pro
1 year ago

Thanks a lot for your quick answer, I’m glad the website is still active, this is still one of the most comprehensive no-bullshit down to earth resources I’ve found on the subject ! 🙂

Ok so I understand if I wanna do value betting, I’m gonna have to use soft bookmakers, which means they’ll limit or ban me eventually.

If I understand well, they’ll limit an account more based on a regular pattern over time than total amount won ? Meaning if I bet bigger at the beginning, by the time they catch up to me, I’ll have the time to make more.
But doesn’t it expose me to the risk of variance too much ? Like I could start with bad luck, and then get limited before it’d eventually even out, right ?

Is there any way to value bet somewhat long term (to make 500K – 1M ?), or is it always gonna be a 3-6 months venture anyway ?

That’s why I was thinking good tipsters, because at least it should be possible to use their predictions on Pinnacle or Betfair and then never be limited, right ?

One last thing : I’ve just stumbled upon the app called Mercurius Trader. Do you have any opinion about it ?

Thanks a lot 🙂

Reply to  Toby @ Punter2Pro
1 year ago

Thanks for your answer !

So I guess I’ll wait for next year when I have more cash available to start with a 10k bankroll and do value for as long as I can, and then maybe I can switch to the best tipsters out there.

Maybe by then you’ll have time to review Mercurius ^^ Hope it actually woks ! 🙂