As a bettor, it’s important to choose a bookmaker that offers an array of features to meet your needs. However, not all bookmakers are created equal; some offer more features than others.
To assist you in finding the best possible site, I have compiled a list of essential features that every online bookmaker should have in 2023.
Article Contents
1. Mobile App
Bookmaker apps revolutionised the way people bet on sports by making it more convenient and accessible. Bookmaker apps have made it possible to place bets from anywhere and at any time, which has increased the popularity of sports betting as a whole. Through the use of mobile apps, customers can stay updated on the latest odds and markets and easily place bets on their favourite sports teams or events.
The design and functionality of bookmaker apps varies, with some offering a simple interface while others provide a more comprehensive set of features and options. The best bookmaker apps are user-friendly, intuitive, compatible to several devices, and simple to navigate, making it easy for customers to quickly find the markets and bets they desire.
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2. Inplay Betting
Inplay or live betting is a dynamic form of sports betting that allows customers to place wagers on a game while it’s in progress. It is available on various sports, such as football, tennis, basketball, cricket, and horse racing, and offers the advantage of allowing bettors to adjust their bets or place new ones based on the game’s current state. One popular use of inplay betting is to hedge existing bets, reducing risk. However, it’s crucial to enjoy inplay betting responsibly.
As it has become a popular feature of modern bookmakers, players should expect to find a vast range of live betting options on their preferred site.
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3. 24/7 Support
Bookmakers provide customer support to assist customers with their queries, concerns, and issues when placing bets. Customer support is available through various channels, including live chat, email, and phone. Support teams address issues related to account management, deposits, withdrawal, technical problems, and betting rules. Most bookmakers also offer proactive support through educational resources and tutorials.
Quality customer support is crucial for customer satisfaction and loyalty, and modern bookmakers are expected to invest significant resources into developing and maintaining their customer support capabilities so that customers can reach them at any time, 24/7.
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4. Cashout
Cashout is a feature provided by bookmakers that allows customers to settle a bet before the event ends. The settlement amount offered depends on the current state of the event and the original bet’s odds. Customers can use the cashout feature to either lock in a profit, limit losses, or break even. It is not always available on all bets or events, and the amount offered may change quickly.
Customers should be aware that cashout is not always the most profitable option, as the settlement amount may not accurately reflect the event’s potential outcome. Nonetheless, the cashout feature can be enjoyed at many of the most prominent modern day bookmakers.
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5. Rewards Club
Bookmakers offer rewards clubs or loyalty programs to incentivise customers to place bets and remain loyal to their brand. Rewards may include bonuses, free bets, cashback, and other perks.
A points-based system is a popular type of rewards club where customers earn points for every bet they place. These points can be redeemed for rewards or prizes. Some bookmakers have tiered rewards clubs where customers can progress through different levels based on the number of points they earn, with higher levels offering superior rewards and benefits.
Rewards clubs can enhance the enjoyment of using a particular bookmaker, but it’s important to note that the value and generosity of them varies between bookmakers.
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6. Bet Builder
Bet builder is a popular feature offered by many bookmakers that enables customers to create personalised bets by combining various markets within a single event. With bet builder, customers can select from a wide range of available markets, such as match result, over/under goals, and first goalscorer, and add them to their customised bet. The odds for the bet will be adjusted in real-time as customers add more markets, allowing them to see the potential payout for their bet based on the odds and stake they have selected.
Although bet builder can be an excellent tool for customers who want more control over their bets, it’s essential to note that customised bets may have lower odds than pre-existing betting markets. Moreover, not all bookmakers offer bet builder, and the availability and range of markets can vary significantly between bookmakers.
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7. Request A Bet
Request a bet is a feature provided by some bookmakers that allows customers to create unique betting markets that are not already listed on the bookmaker’s website or mobile app. Customers can submit their own betting ideas and receive personalised odds for their bet. Not all bookmakers offer request a bet, and the availability and terms and conditions of the feature can vary.
Request a bet is a useful feature for customers who want more control over their bets and are willing to accept (potentially) lower odds in exchange for tailored betting options.
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8. Live Streaming
Live streaming is a feature offered by online bookmakers that allows customers to watch sports events they have bet on in real-time through their platforms. With live streaming, bettors can form a better understanding of the progress of the game or event, in order to make more informed decisions about their inplay bets. It particularly enhances the betting experience for less widely broadcasted sports.
Not all bookmakers offer live streaming and requirements for accessing the service may vary. Customers should always check the limitations of their chosen bookmaker.
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9. Best Odds Guaranteed
Best Odds Guaranteed is a promotion offered by bookmakers for horse and greyhound racing. Customers who take an early price and later find that the starting price (SP) is higher than their early price will receive the higher price payout. The promotion applies to win and each-way bets placed on the day of the race and may have restrictions on the maximum payout amount. The Best Odds Guaranteed promotion attracts and retains customers who are looking for value.
With so many bookmakers for customers to choose from, it’s essential that racing bookmakers provide BOG in order to keep pace with the competition.
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10. Fund Protection
Bookmaker fund protection refers to the actions taken by a bookmaker to secure the funds owned by its customers in the event that the company experiences insolvency or bankruptcy. In the UK the degree of protection offered by a bookmaker is categorised by one of three levels assigned by the Gambling Commission: No Protection, Medium Protection, and High Protection. Other gambling regulators adopt a similar categorisation approach.
Many bettors opt to use bookmakers with minimal protection in return for other advantages, such as superior odds or more alluring promotions. Nonetheless, it’s advisable for all gamblers to, at the very least, be aware of the potential risk in using an online bookmaker with low or medium protection. For peace of mind, simply opt for a bookmaker that provides the maximum protection level.
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