Please note that this review features affiliate links. This means that we may receive a commission if you proceed to open an account at this bookmaker. However, we are dedicated to endorsing only carefully selected betting sites. Additionally, we also evaluate sites with which we have no affiliation, providing bettors with the opportunity to explore all available options.
- Diverse sports & markets
- Swift withdrawals
- Simple user interface
No Affiliate Links
Please note that there are no affiliate links featured in this review. This means that we will not receive a commission if you proceed to open an account at this bookmaker. Unlike many other gambling referral sites, we remain committed to reviewing bookmakers that we do not actively endorse. This approach ensures that bettors have the opportunity to explore all available options, rather than solely focusing on those that might be advantageous for us.
- Diverse sports & markets
- Swift withdrawals
- Below average odds
- Low fund protection
- Subpar bonuses
Review Summary
How were these ratings created?
In this review of 10bet, I’ve examined a set of standard criteria to establish an impartial and data-driven rating for the bookmaker. Each of the above criterion is assigned a weight corresponding to its importance, with factors such as Odds and Features carrying more influence than others.
This methodical approach eliminates subjectivity and guarantees that only significant factors influence the overall rating. This results in a fair and objective assessment of the betting site, shedding light on both its strengths and weaknesses.
Unlike many other sites, Punter2Pro adheres to an identical process for all betting site reviews, ensuring that no brand receives an unjust advantage over another — regardless if we are affiliated with them or not.
About 10bet
Established in 2003 by the parent company ‘Water Tree Limited,’ 10bet is an online bookmaker holding two licenses and operating exclusively online.
The platform prioritises user safety with various protective measures, including SSL data encryption for secure transactions, two-factor authentication to prevent unauthorised account access, and ‘Know Your Customer’ (KYC) processes to verify and deter identity fraud.
Secure Payment Processing ensures the safe handling of financial transactions, while Geo-Fencing guarantees users comply with legal betting areas and local regulations.
As a regulated entity, 10bet incorporates essential ‘safer gambling’ tools like Deposit Limits, Reality Checks, Time-Outs, and Self-Exclusions. The platform boasts eCOGRA certification, confirming its systems are deemed ‘Safe and Fair.’ Additionally, being IBAS registered provides users with an impartial mediator in case of disputes, underscoring 10bet’s commitment to fair gambling practices.
Bookmaker Profile
Company
Water Tree Limited (parent company)
Established
2003
Website
Target Markets
UK, Philippines, Tanzania, Tunisia, Ghana
Languages
English, German, Portuguese, Swedish, Finnish, Norwegian, Japanese
Licences
Gibraltar, UK
Regulators
1. Product Range
The 10bet website showcases four primary products: Sportsbook, Casino, Live Casino, and Virtual Betting. This diverse range of offerings reflects the site’s commitment to serving a wide array of players with a convenient one-stop destination.
Beyond sports betting, 10bet presents a vibrant online casino featuring popular games like slots, blackjack, roulette, and immersive live dealer experiences.
Standard
Popular products offered by many betting sites. These count more towards the score for this section than 'Specialist' products.
Specialist
Specialised "niche" products offered by some betting sites. These count less towards the score for this section than 'Standard' products.
2. Sports & Markets
In the sportsbook section of 10bet, you’ll find a comprehensive selection of 31 sports, making up 53% of the sports considered in my bookmaker reviews—just three less than the average. Popular sports, commonly available across online bookmakers, are indicated with an asterisk in the list below.
10bet distinguishes itself with a broad spectrum of markets, offering a wide range of betting opportunities for sports enthusiasts. Football, horse racing, greyhounds, and even niche sports like snooker and cycling are well-represented.
Beyond traditional sports, 10bet allows players to delve into special bets related to current affairs, politics, and events such as the Eurovision Song Contest.
Under the ‘Live Betting’ tab, 10bet delivers a dynamic In-Play Betting experience, offering a plethora of in-play markets with swift bet settlement, especially for major sports like football and basketball. While lacking live streaming services, 10bet compensates with features like ‘Pulse Bet’, enhancing the thrill of live betting.
All Available Sports (A-Z)
- American Football*
- Athletics
- Australian Rules
- Badminton
- Baseball*
- Basketball*
- Beach Volleyball
- Bowls
- Boxing*
- Chess
- Cricket*
- Current Affairs
- Cycling
- Darts*
- Entertainment / TV
- eSports
- Field Hockey
- Fishing
- Football*
- Formula 1*
- Futsal
- Gaelic Games
- Golf*
- Greyhound Racing
- Handball
- Horse Racing*
- Hurling
- Ice Hockey
- Lacrosse
- Lotto Specials
- MMA / UFC*
- Motor Racing
- Motorbikes
- Netball
- Novelty
- Politics
- Pool
- Rowing
- Rugby League*
- Rugby Union*
How are sports & markets graded?
To assess this section, every sport has been classified based on its betting popularity, assigning greater importance to widely sought-after sports like Football, Horse Racing, and Tennis, in contrast to those with a more limited audience appeal.
Furthermore, the inclusion of market depth (betting options) also contributes to the overall score, emphasising the importance of “quality over quantity”.
This approach ensures that not only the sports but also the richness and diversity of betting options within each sport are taken into account in the evaluation process.
3. Odds
In a randomly selected sample of 20 choices, the odds offered by 10bet were 9.07% lower than the corresponding Back odds on the betting exchange at that time. The average decimal price for the bookmaker’s odds in the sample was 3.41, compared to the betting exchange’s 3.75.
This indicates that the odds provided by 10bet are below average, suggesting better value can be found elsewhere based on this sample.
While this assessment doesn’t offer a precise measure of 10bet’s pricing competitiveness, it does provide an indication of the potential divergence of their odds from the leading prices on the betting exchange. Consequently, this comparison significantly influences the overall rating of this bookmaker.
Bookmaker vs Exchange Odds
Note: Please be aware that this sample only includes odds from top-flight European football leagues. To ensure uniformity across all bookmaker reviews, odds were capped at 10.0. We are committed to enhancing the depth and precision of this data regularly.
Why are the exchange odds higher?
The betting exchange provides industry-leading odds generated by the public, traded peer-to-peer rather than against the betting company. These odds are widely considered the most accurate in the market. The betting exchange earns its revenue through a commission, usually applied to winnings.
In contrast, bookmakers operate under a different model, incorporating a margin or “edge” into their odds. Consequently, the prices offered by bookmakers tend to be lower than those found on the betting exchange.
This crucial information is often overlooked by many gambling affiliate sites, but for the sake of transparency, it should be common knowledge. Despite this, bookmakers give many advantages over betting exchanges.
4. Bonuses
Unfortunately, the ‘50% to £50 Bonus’ signup promotion has negative value and does not provide any tangible benefits to players.
On a positive note, there are slightly more appealing promotions available for existing customers at the time of this review, including:
- Up to 100% boost on winning accas
- £5 free bet for betting £40+ on darts
- £5 free bet if there are over 3.5 goals
- £5 free bet if there are 4+ touchdowns
These ongoing promotions (‘reloads’) may be worth considering from time to time, but still might not be compelling enough to actively seek out. So overall, 10bet’s bonus offerings provide sporadic or limited value.
If you haven’t yet opened an account, you can claim the 10bet signup promotion through their site.
Is The Signup Bonus Worth It?
Our calculations suggest that an average customer could lose £58.87 of their £100 deposit by taking this promotion. This implies an extremely poor outcome outcome — but it’s important to note that this value is only an estimate.
Taking this promotion not only poses the risk of losing bets in the rollover process but also exposes players to the additional risk of consistently chipping away at their balance due to the bookmaker’s high margin. In essence, the rollover requirement is too high for the promotion to be worthwhile.
How was this bonus valued?
This bonus was mathematically valued using an “average case” scenario. This makes few important assumptions:
- Odds gathered in the previous section are assumed to be representative of the overall value offered by the betting site.
- Qualifying bets are assumed to be placed at the minimum required odds for the promotion (1.8) to reduce risk.
- Free bets are assumed to be placed at decimal odds of 3.5, representing “medium risk” outcomes.
The same assumptions apply in all betting site reviews featured on Punter2Pro. This ensures that free bets & promotions can be compared consistently and fairly.
This approach helps to highlight valuable promotions, as well as cases where a typical bettor does not stand to benefit.
5. Payment Options
10bet offers eight popular payment methods for transferring funds to and from the betting site, covering 21% of all recognised methods assessed in my reviews. All of these methods are considered to be ‘core’ payment methods, typically found at any reputable betting site.
10bet is missing Apple Pay, and there is a notable absence of several less popular methods that might cater to specific customer preferences. Nonetheless, it’s important to note that the significance of the core payment methods holds more sway in influencing the bookmaker’s score within this section.
Popular Methods Supported
All Available Methods (A-Z)
- Apple Pay
- Astropay
- Bank Transfer
- Boku
- Boleto
- Cash
- CashToCode
- Citizen
- Click2Pay
- Diners Club
- eCheck
- ecoPayz
- Entropay
- EPS
- Google Pay
- iDEAL
- iDebit
- InstaDebit
- Interac
- Klarna
- MasterCard
- MuchBetter
- Neosurf
- Neteller
- Nordea
- Pay4Fun
- PayPal
- Paysafecard
- QIWI
- Rapid Transfer
- Skrill
- Sofort
- Solo
- Todito Cash
6. Withdrawal Speed
The speed of withdrawals from 10bet varies depending on the chosen method, but generally, they are processed swiftly, within 2 working days. According to gathered data, this speed is 27.6% faster than the average withdrawal processing time across all bookmakers reviewed on this site.
The promptness of withdrawals plays a crucial role in determining the bookmaker’s overall rating, as every sports bettor deserves timely access to their funds.
| Payment Method | Withdrawal Time | Minimum | Fee |
|---|---|---|---|
 Bank Transfer | 1 - 3 days | £1 | Free |
 Visa | 1 - 2 days | £1 | Free |
 Mastercard | 1 - 2 days | £1 | Free |
 Trustly | 1 - 2 days | £1 | Free |
 Skrill | 1 - 2 days | £1 | Free |
 Neteller | 1 - 2 days | £1 | Free |
How is withdrawal speed graded?
The rating for this section is derived from a combination of data, incorporating:
- The bookmaker’s officially stated withdrawal times, dependent upon the successful completion of Know Your Customer (KYC) requirements.
- Average withdrawal times as reported by actual customers with real-world experiences.
I aim to gather enough data to provide accurate estimates of the withdrawal times for various payment methods. If insufficient data exists for a particular method, it is not included in the above list, and therefore does not impact the rating.
7. Features
What features does 10bet provide to enhance the quality of its service?
The platform offers five main Sports Betting features, contributing to an experience that falls within the average range. It particular, 10bet stands out by providing both Cash Out and Bet Builder features.
Cash Out allows players to secure predetermined sums before a match concludes, minimising potential losses. On the other hand, Bet Builder empowers users to create personalised bet slips with combinations of their choice, adding a layer of customisation to their betting strategies.
Additionally, 10bet includes four primary Customer Support features, catering to general inquiries, bonus eligibility checks, terms clarification, and requests for self-exclusions or time-outs.
If these features align with your requirements, 10bet may prove to be a suitable betting site for you.
Sports Betting
Features that enhance the sports betting experience. These count more towards the score for this section than 'Customer Support' features.
Customer Support
Features that enable customers to seek assistance quickly and effectively. These count less towards the score for this section than 'Sports Betting' features.
- Live Chat
- Phone Support
- Email Support
- 24/7 Support
- Phone Support
8. User Interface
Since the evaluation of 10bet’s user interface can be subjective due to varying preferences among bettors, I’ve conducted an assessment based on fixed criteria, resulting in two grades of ‘Great, slightly exceeds expectations’ for both the mobile and desktop versions of the site.
It’s worth noting that the mobile version carries slightly more weight in the overall user interface rating, considering the growing trend of bettors favouring apps over traditional desktop sites.
| Desktop Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
-
Mobile
-
Desktop
The 10bet app boasts a sleek, minimalist design characterised by a colour palette of grey, white, and black.
While generally successful in terms of usability and design, some aspects like font styling and text sizing occasionally detract from its polished appearance compared to competing alternatives. Notably, the small size of the horizontal menu contrasts with oversized elements like the header and bet selections.
Integration with all products, such as Virtuals, is lacking in the 10bet app, leaving room for expansion in the future.
Incorporating a search function is a positive feature to the 10bet app, yet it remains relatively basic, occasionally struggling with naming conventions that most fans will recognise. However, a sports A-Z listing aids navigation.
In testing, no significant page lag was encountered, even when loading feature-rich components like match centres -- which includes infographics and statistics for live events.
| Mobile Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
10bet has consistently excelled in creating tidy websites, and their current version is no exception.
While the minimalist grey and white design may not suit everyone's preferences, I find it pleasantly easy on the eyes without unnecessary clutter. Personally, I'm not fond of the somewhat informal font used across the 10bet site -- but this is subjective.
There are also some instances where headings could be better sized/styled to highlight key elements more effectively.
The navigation on 10bet is intuitive. One standout feature is the drop-down list, which maintains the current page while dynamically updating odds based on the selected market type. This significantly reduces the need for excessive scrolling and market searching -- a feature that sets it apart from some other sites.
While 10bet provides a basic search function, its capabilities are limited and it struggles to recognise all naming conventions, such as "Tottenham" and "Spurs".
It's noteworthy that 10bet includes a dedicated statistics section, offering substantial depth that I found enjoyable to explore. However, there is a noticeable lack of news and tips content.
| Desktop Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
9. Fund Protection
An major consideration when choosing a bookmaker is the level of fund protection offered. So how safe is your money with 10bet?
10bet holds a ‘Medium’ fund protection rating, as evaluated by the Gambling Commission. This indicates that certain measures are in place to keep customer funds separate from the business’ accounts, ensuring the distribution of assets to customers in the event of insolvency. However, it’s crucial to recognise that fund protection is not guaranteed.
While fund protection is important, the financial performance of the company is also worth assessing, as it serves as a more probable indicator of the risk of insolvency. The company behind 10bet is Blue Star Planet Limited, registered in Malta and owned by Wonder Tree Limited. Financial statements for both companies are not publicly available — but news sources reveal that 10bet incurred a £620,000 fine from the Gambling Commission in February 2023. This is quite significant considering that the average profit across all reviewed sites is £51.9m.
Unfortunately the company’s precise annual profit before tax remains inconclusive and I am unable to offer a solid insight into the financial standing of 10bet compared to its competitors. This is reflected in the low rating for this section.
Additionally, I’ve explored account dormant fees—fees charged on inactive betting accounts. 10bet imposes dormant fees of £5 per month after 12 months of inactivity. This aspect also negatively impacts the score for this section.
How accurate are these profit figures?
I’ve made every effort to research the pre-tax profits of the featured gambling sites in my reviews, but I cannot guarantee absolute accuracy.
Due to the complex setups of gambling companies, which are often divided into different parts around the world, complications arise in determining their true profitability. Moreover, the landscape is constantly evolving with frequent mergers and investments occurring, adding yet another layer of complexity to unravel.
While I strive to offer a helpful insights, it is advisable for you to conduct further research if you have any concerns.
10. reputation
Finally, I’ve assessed 10bet’s reputation, focusing on customer satisfaction levels and brand image.
To ensure an accurate representation of public perception, I’ve compiled feedback from diverse sources, including customer feedback platforms and reputable gambling communities. This compilation resulted in an average user rating of 8.12 out of 10, indicating that the bookmaker is regarded as reliable, with a relatively low number of complaints.
Overall, players express satisfaction with the bookmaker’s services.
As an additional check, I’ve confirmed that, at the time of writing, 10bet has one regulatory action recorded with the Gambling Commission, signifying potential breaches of their license. While such actions are not uncommon and may not necessarily be a cause for concern, it’s essential to note that the company does not boast a flawless record. The most recent action occurred within the last year, causing a significant downgrade in the rating for this section.
Do any sites have an immaculate reputation?
It’s highly unlikely that any betting site will score maximum points in this section, for a good reason — none of them are perfect.
Even the most prominent and reputable sites in the online gambling business have weathered their fair share of bad publicity, and I won’t shy away from that.
Nevertheless, the landscape of the gambling sector is undergoing positive transformations. Faced with heightened regulatory scrutiny and societal expectations, companies are being forced to improve their standards. Many are rising to the occasion, creating a significant gap between the commendable platforms and those falling way short of the mark.
I hope that the industry continues to push for a more responsible, enjoyable experience for all customers and that, eventually, this section will produce higher ratings in my reviews.
Learn more: Problems In The Gambling Industry
Verdict
In summary, according to the Punter2Pro bookmaker rating system, 10bet earns a total score of 6.1, solidifying its position as a commendable sportsbook with notable strengths and some areas for potential enhancement.
My Opinion
While 10bet offers a streamlined user experience and a range of features, it falls short of the top-tier bookmakers.
Despite offering quick withdrawals and a visually appealing site and app, 10bet lacks the depth and excellence seen in leading bookmakers. In particular, the odds and bonuses leave something to be desired in terms of value, especially the underwhelming signup promotion.
Overall, it’s not a bad option — but the mediocre rating reflects its limitations compared to competitors.
- Diverse sports & markets
- Swift withdrawals
- Below average odds
- Low fund protection
- Subpar bonuses
Good
FAQ
10bet offers four main products: Sportsbook, Casino, Live Casino, and Virtual Betting. The diverse range of services aims to cater to a wide range of players, providing options for both sports enthusiasts and casino enthusiasts alike.
10bet boasts a comprehensive sportsbook with 30+ sports available for betting, covering a wide array of markets. Popular sports are well-represented, and players can find a variety of betting options for events worldwide.
Additionally, 10bet offers niche sports and special bets on current affairs and events like the Eurovision Song Contest.
Withdrawal times on 10bet depend on the method used but are typically processed quickly, usually within two working days. This speed is faster than the average of all bookmakers reviewed on the site.
The user interface of 10bet’s website and mobile app is generally considered to be good, with intuitive navigation and minimalistic design.
While some elements may appear less polished, overall usability is praised, with extra emphasis on the mobile version due to the increasing popularity of mobile betting.
7.8 / 10
6.9 / 10
8.0 / 10
7.9 / 10
7.3 / 10
6.7 / 10
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