Best Odds Guaranteed | What Is BOG? What Bookies Offer It?

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  • Best odds guaranteed ensures bettors will be paid out at the Start Price (SP) if it is greater than the odds taken.

What Is Best Odds Guaranteed (BOG)?

Best Odds Guaranteed (BOG) is a popular promotion offered by many bookmakers, especially for horse racing and greyhound racing markets. Here’s how it works:

When you place a bet before the event starts, the bookmaker commits to paying out at the Starting Price (SP) if it ends up being higher than the odds you originally bet at.

It’s important to note that BOG does not guarantee bettors the highest price that may have occurred between placing your bet and the event starting.

For example, if you bet on a horse to win at 4/1 odds, but the Starting Price increases to 6/1 by the race start, the bookmaker will pay you out at the improved 6/1 odds. This ensures you receive a higher payout without assuming additional risk.

However, not all bookmakers offer BOG, and those that do may have conditions such as the right to withdraw the promotion from specific customers or limits on eligible markets or bet types.

Always review the terms and conditions of Best Odds Guaranteed for the specific bookmaker you are using to understand how the promotion applies.

Top Bookies For Best Odds Guaranteed

1. Bet365

Bet365 offers Best Odds Guaranteed (BOG) on all bets placed from 8am on the day of the race. Additionally, they have a price-match offer on ITV races from 10am, matching prices from Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet, and BoyleSports. This ensures you get the best price available in the market, along with BOG on both win and each-way markets.

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Bet £5 Get £50 in Free Bets
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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

2. Netbet

Netbet offers BOG for horse racing from 9am. Unlike many bookmakers, they do not have a restriction on maximum benefits for the day, which is a significant advantage. They also provide the option to add BOG to multiple bets.

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#ad. 18+, GambleAware.org, T&Cs Apply

New customers only. Offer valid between 17th September 2024 and 30th April 2025. Minimum odds 3/1 (4.00). Free Bets will be split into 2 x £10 Bet Builder Free Bet. Customers must place their first £10 Bet Builder on Sports to qualify. Free Bets will be credited within 24 hours of the qualifying bet. Free Bets are valid for 7 days. Free Bet stake is not included in any winnings. Full T&C’s apply.

3. Betfred

With Betfred, punters can claim BOG on all bets placed on UK and Irish races from 8am on the day of the event. However, please note that this concession does not apply to bets involving Lucky 15s, Lucky 31s, or Lucky 63s, nor to super extra place races. This offer is specific to horse racing and does not include greyhounds.

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New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.

4. William Hill

William Hill provides BOG on all their daily UK and Irish horse racing and greyhound betting markets from 10am. The promotion applies to single and multiple bets. However, it does not apply to ante-post racing, tote pool betting, or to Betting Without, Place Only, and Insurance Bets.

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#ad. 18+, GambleAware.org, T&Cs Apply

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Use promo code R30 during registration. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. www.begambleaware.org #ad

5. 888 Sport

888 Sport offers BOG on horse racing at any time of the day, making it a standout feature of their service. They have no cap on daily benefits, which is another plus point. However, Skrill and Neteller customers are except from the promotion.

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#ad. 18+, GambleAware.org, T&Cs Apply

New online 888sport customers in the UK and Ireland, excluding re-registered customers. Valid from 15/01/2024. Min Deposit £/€10 with code 30FXS. Qualifying bet: ‘real money’ stake of £/€10+, odds 1/2 (1.5)+. Free bet, consists of 3x £/€10 tokens: 1x £/€10 horseracing, 1x £/€10 football, 1x £/€10 in-play, which will be credited upon qualifying bet settlement and must be used entirely before expiration in 7 days. No cashing out, each way bets, permutations, or combining with ‘real money’ stakes. Payment restrictions apply. Full T&Cs apply. Full T&Cs apply.
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Once a signup promotion becomes available, it will be featured here. Alternatively, check out our review of 888’s superior sister site, William Hill.

Pros & Cons Of BOG

While Best Odds Guaranteed is widely regarded as a generous and advantageous promotion, there are also some disadvantages to consider.

Here are the main pros and cons of Best Odds Guaranteed:

Pros

  • Increased Value

    BOG ensures bettors receive the highest price either at the time of placing the bet or the Starting Price (SP), whichever is greater. This is particularly advantageous for those who bet early.

  • Risk Management

    BOG allows bettors to manage their risk more effectively by ensuring they are protected against a low payout from a price that drifts.. This is especially useful in volatile markets where odds can fluctuate rapidly.

  • Customer Satisfaction

    Bookmakers use BOG to attract and retain customers, offering a perk that's not available on betting exchanges.

Cons

  • Limitations

    BOG is generally limited to specific markets like horse racing or greyhound racing, excluding other sports and types of bets. This lessens its appeal to certain bettors.

  • Terms & Conditions

    Bookmakers impose specific terms and conditions on BOG, such as maximum payout limits and the right to withdraw the promotion at any time. This can impact the reliability of the offer for bettors.

  • Misjudgment of Value

    While BOG ensures that the starting price will be matched if it's higher, this doesn't ensure the bet holds value. The SP could still fall short of what's considered a fair price, leading bettors into a false sense of security.

Major Bookmakers With Best Odds Guaranteed

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