Best Odds Guaranteed | What Is BOG? What Bookies Offer It?

Best Odds Guaranteed | What Is BOG? What Sites Have It?

Best odds guaranteed ensures bettors will be paid out at the Start Price (SP) if it is greater than the odds taken

What Is Best Odds Guaranteed (BOG)?

Best Odds Guaranteed (BOG) is a popular promotion offered by many bookmakers, especially for horse racing and greyhound racing markets. Here’s how it works:

When you place a bet before the event starts, the bookmaker commits to paying out at the Starting Price (SP) if it ends up being higher than the odds you originally bet at.

It’s important to note that BOG does not guarantee bettors the highest price that may have occurred between placing your bet and the event starting.

For example, if you bet on a horse to win at 4/1 odds, but the Starting Price increases to 6/1 by the race start, the bookmaker will pay you out at the improved 6/1 odds. This ensures you receive a higher payout without assuming additional risk.

However, not all bookmakers offer BOG, and those that do may have conditions such as the right to withdraw the promotion from specific customers or limits on eligible markets or bet types.

Always review the terms and conditions of Best Odds Guaranteed for the specific bookmaker you are using to understand how the promotion applies.

Top Bookies For Best Odds Guaranteed

1. Bet365

Bet365 offers Best Odds Guaranteed (BOG) on all bets placed from 8am on the day of the race. Additionally, they have a price-match offer on ITV races from 10am, matching prices from Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet, and BoyleSports. This ensures you get the best price available in the market, along with BOG on both win and each-way markets.

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

2. Netbet

Netbet offers BOG for horse racing from 9am. Unlike many bookmakers, they do not have a restriction on maximum benefits for the day, which is a significant advantage. They also provide the option to add BOG to multiple bets.

#ad. 18+, begambleaware.org, T&Cs Apply
New customers only. Minimum odds 3/1 (4.00), minimum 3 selections. Customers qualify for the Free Bet once their first £5 qualifying Bet Builder on Sports has been placed and settled. Cashed out qualifying bets will not qualify for the offer. Free Bet will be credited to the account within 24 hours of the qualifying bet settling. Free Bet is valid for 7 days. Free Bet stake is not included in any winnings. Full T&C’s apply.

3. Betfred

With Betfred, punters can claim BOG on all bets placed on UK and Irish races from 8am on the day of the event. However, please note that this concession does not apply to bets involving Lucky 15s, Lucky 31s, or Lucky 63s, nor to super extra place races. This offer is specific to horse racing and does not include greyhounds.

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New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

4. William Hill

William Hill provides BOG on all their daily UK and Irish horse racing and greyhound betting markets from 10am. The promotion applies to single and multiple bets. However, it does not apply to ante-post racing, tote pool betting, or to Betting Without, Place Only, and Insurance Bets.

#ad. 18+, begambleaware.org, T&Cs Apply
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Use promo code R30 during registration. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. www.begambleaware.org #ad

5. 888 Sport

888 Sport offers BOG on horse racing at any time of the day, making it a standout feature of their service. They have no cap on daily benefits, which is another plus point. However, Skrill and Neteller customers are except from the promotion.

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Once a signup promotion becomes available, it will be featured here. Alternatively, check out our review of 888’s superior sister site, William Hill.
888 Sport

Currently No Signup Offer

#ad. 18+, begambleaware.org, T&Cs Apply
Once a signup promotion becomes available, it will be featured here. Alternatively, check out our review of 888’s superior sister site, William Hill.

Bookmaker BOG Offer Terms

Bet365

Bet365 are offering Best Odds Guaranteed on all their Daily Racing. If the starting price ends up higher than the odds you take they will pay you at the bigger price. BOG can be withdrawn from account holders at Bet365’s discretion

Ladbrokes

Ladbrokes are offering Best Odds Guaranteed on all their Daily UK & Irish Horse Racing and Daily Greyhound racing. If the starting price ends up higher than the odds you take they will pay you the bigger price. BOG can be withdrawn from account holders at Ladbrokes’ discretion.

Bet Victor

BetVictor are offering Best Odds Guaranteed on all their UK & Ireland Daily Racing. If the starting price ends up higher than the odds you take they will pay you at the bigger price. BOG can be withdrawn from account holders at Betvictor’s discretion.

Paddy Power

Paddy Power are offering Best Odds Guaranteed on all their Daily UK & Irish Horse Greyhound and Racing. If the starting price ends up higher than the odds you take they will pay you the bigger price. Paddy Power reserve the right to remove the BOG offer at their own discretion.

Betfred

Betfred are offering Best Odds Guaranteed on all Daily UK and Irish Racing for all bets placed on the internet from 8am on the day of the race. If the starting price ends up higher than the Early Price you take they will pay you at the bigger price. Please note that Board Prices are not included in this offer. The offer also does not apply to Lucky 15s, 31s and 63s and BOG can be withdrawn from account holders at Betfred’s discretion. Applies only after 8am on Day of the race.

Coral

Coral are offering Best Odds Guaranteed on all Daily UK, Irish Horse Racing and all UK Greyhound Racing for all single and multiple bets placed on the internet. If the starting price ends up higher than the Early or Board Price taken on your selection, they will pay you at the bigger price. BOG can be withdrawn from account holders at Coral’s discretion.

William Hill

William Hill are offering Best Odds Guaranteed on all their Daily UK & Irish Greyhound and Horse Racing. If the starting price ends up higher than the odds you take they will pay you the bigger price. BOG can be withdrawn from account holders at William Hill’s discretion.

Betfair

Betfair are offering Best Odds Guaranteed on all their daily UK and Irish Horse Racing. If the starting price ends up higher than the odds you take they will pay you the bigger price. BOG can be withdrawn from account holders at Betfair’s discretion.

888 Sport

888 Sport are offering Best Odds Guaranteed on all their daily UK and Irish Horse Racing. If the starting price ends up higher than the odds you take they will pay you the bigger price. Note that the offer does not apply to ante post bets, bets on international racing (unless stated otherwise), enhanced accumulators, tote pools or any other special markets. BOG can be withdrawn from account holders at 888 Sport’s discretion.

Boylesports

Boylesports are offering Best Odds Guaranteed on all their Daily UK & Irish Racing. If the starting price ends up higher than the odds you take they will pay you at the bigger price. Boylesports reserve the right to remove the BOG offer at their own discretion. Only available for UK & Ireland customers.

Skybet

Sky Bet are now offering Best Odds Guaranteed on all Daily UK and Irish Greyhound and Horse Racing. Take a price and if the SP is higher Sky Bet will pay you out at the higher odds. BOG can be withdrawn from account holders at Skybet’s discretion.

10Bet

10Bet are offering Best Odds Guaranteed on all their UK & Ireland Daily Racing. If the starting price ends up higher than the odds you take they will pay you at the bigger price. BOG can be withdrawn from account holders at 10 bet’s discretion

Betway

Betway are offering Best Odds Guaranteed on all their UK & Irish Daily racing from 10am each day. If the starting price ends up higher than the price you take they will pay you at the bigger price. Bets must be placed on the day of the race to qualify, minimum stake £10 or £5e/w. BOG can be withdrawn from account holders at Betway’s discretion and is only for UK & Ireland customers.

BetBright

BetBright are offering Best Odds Guaranteed on all their daily UK and Irish Horse Racing. If the starting price ends up higher than the odds you take they will pay you the bigger price. Applies to single bets only. BOG can be withdrawn from account holders at BetBrights’s discretion.

RaceBets

RaceBets are offering Best Odds Guaranteed on all their UK, Irish & UAE racing. If the starting price ends up higher than the odds you take they will pay you at the bigger price. BOG can be withdrawn from account holders at RaceBet’s discretion.

Pros & Cons Of BOG

While Best Odds Guaranteed is widely regarded as a generous and advantageous promotion, there are also some disadvantages to consider.

Here are the main pros and cons of Best Odds Guaranteed:

Pros

  • Increased Value

    BOG ensures bettors receive the highest price either at the time of placing the bet or the Starting Price (SP), whichever is greater. This is particularly advantageous for those who bet early.

  • Risk Management

    BOG allows bettors to manage their risk more effectively by ensuring they are protected against a low payout from a price that drifts.. This is especially useful in volatile markets where odds can fluctuate rapidly.

  • Customer Satisfaction

    Bookmakers use BOG to attract and retain customers, offering a perk that's not available on betting exchanges.

Cons

  • Limitations

    BOG is generally limited to specific markets like horse racing or greyhound racing, excluding other sports and types of bets. This lessens its appeal to certain bettors.

  • Terms & Conditions

    Bookmakers impose specific terms and conditions on BOG, such as maximum payout limits and the right to withdraw the promotion at any time. This can impact the reliability of the offer for bettors.

  • Misjudgment of Value

    While BOG ensures that the starting price will be matched if it's higher, this doesn't ensure the bet holds value. The SP could still fall short of what's considered a fair price, leading bettors into a false sense of security.

Major Bookmakers With Best Odds Guaranteed

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Toby @ Punter2Pro
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