32Red Sport Review | Bookmaker Rating & Signup Offer 2024

6.9
Out of 10

Good

No Affiliate Links 

Please note that there are no affiliate links featured in this review. This means that we will not receive a commission if you proceed to open an account at this bookmaker. Unlike many other gambling referral sites, we remain committed to reviewing bookmakers that we do not actively endorse. This approach ensures that bettors have the opportunity to explore all available options, rather than solely focusing on those that might be advantageous for us.

Pros
Cons

Review Summary

Good

  How were these ratings created?

In this review of 32Red Sport, I’ve examined a set of standard criteria to establish an impartial and data-driven rating for the bookmaker. Each of the above criterion is assigned a weight corresponding to its importance, with factors such as Odds and Features carrying more influence than others.

This methodical approach eliminates subjectivity and guarantees that only significant factors influence the overall rating. This results in a fair and objective assessment of the betting site, shedding light on both its strengths and weaknesses.

Unlike many other sites, Punter2Pro adheres to an identical process for all betting site reviews, ensuring that no brand receives an unjust advantage over another — regardless if we are affiliated with them or not.

About 32Red Sport

Established in 2002 by the ‘Kindred Group Plc,’ 32Red is an online bookmaker holding two licenses. Operating solely online, it doesn’t offer a physical presence (i.e. betting shops).

Aligning with the standards of legal and reputable online betting platforms, 32Red incorporates various protective measures. These include SSL data encryption technology for secure transactions, two-factor authentication to prevent unauthorised account access, and ‘Know Your Customer’ (KYC) processes to identify customers and deter identity fraud.

The platform also employs Secure Payment Processing for the safe handling of financial transactions and Geo-Fencing to ensure users are within legal betting areas and compliant with local regulations.

As a regulated entity, 32Red provides essential ‘safer gambling’ tools like Deposit Limits, Reality Checks, Time-Outs, and Self-Exclusions.

Adding an extra layer of assurance, the site is eCOGRA certified, attesting that its systems are recognised as ‘Safe and Fair.’

Bookmaker Profile

Company

Kindred Group Plc

Established

2002

Website

32red.com/sport

Target Markets

UK, Ireland

Languages

English, Italian, German, Japanese

Licences

Gibraltar, UK

Regulators

1. Product Range

Good

On the 32Red website, there are six primary products available: Sportsbook, Casino, Live Casino, Poker, Bingo, and Fantasy. This diverse range reflects the platform’s commitment to catering to a broad spectrum of players, offering a comprehensive experience in one place.

32Red has earned a distinguished reputation as an online gambling destination known for its exceptional online casino which provides a rich array of high-quality games, encompassing slots, table games, and live dealer experiences.

Beyond the casino, 32Red extends its offerings to include sports betting options, allowing users to engage in betting activities across various sports events, leagues, and tournaments.

Standard

Popular products offered by many betting sites. These count more towards the score for this section than 'Specialist' products.

Specialist

Specialised "niche" products offered by some betting sites. These count less towards the score for this section than 'Standard' products.

6.7
Out of 10
Good

2. Sports & Markets

Excellent

The sportsbook segment on 32Red boasts an impressive selection of 37 sports, covering 64% of the sports considered in my bookmaker reviews—3 more than the average. Key sports, commonly found across online bookmakers, are highlighted with an asterisk in the list below.

The sports coverage at 32Red is extensive, spanning well-known sports such as horse racing, football, tennis, darts, and basketball, as well as more niche options like chess, lacrosse, trotting, and WWE Wrestling.

In addition, the platform features TV betting markets, enabling users to wager on outcomes of shows like Britain’s Got Talent and I’m A Celebrity.

While the range of sports at 32Red Sport is great, some top bookies provide a more extensive selection of betting options. Nevertheless, most users will find the offerings more than satisfactory, particularly for football matches, which include options like HT/FT, over/under goals, and player assists.

The in-play betting section on 32Red offers a dynamic live betting experience, featuring active markets and a live scorecard with second-by-second updates. Users can easily access popular sports markets, view upcoming matches, and enjoy live streaming for selected sports events.

All Available Sports (A-Z)

  • Shooting
  • Snooker*
  • Softball
  • Specials
  • Speedway
  • Surfing
  • Squash
  • Swimming
  • Table Tennis
  • Tennis*
  • Triathalon
  • Trotting
  • Virtual Sports
  • Volleyball
  • Water Polo
  • Winter Sports
  • Wrestling

  How are sports & markets graded?

To assess this section, every sport has been classified based on its betting popularity, assigning greater importance to widely sought-after sports like Football, Horse Racing, and Tennis, in contrast to those with a more limited audience appeal.

Furthermore, the inclusion of market depth (betting options) also contributes to the overall score, emphasising the importance of “quality over quantity”.

This approach ensures that not only the sports but also the richness and diversity of betting options within each sport are taken into account in the evaluation process.

8.9
Out of 10
Excellent

3. Odds

Competitive

In a random selection of 20 instances, 32Red’s odds were 3.4% lower than the corresponding Back odds on the betting exchange at that time. The average decimal price for the bookmaker’s odds in the sample was 3.2, compared to the betting exchange’s 3.31.

This indicates that the odds offered by 32Red present excellent value for a bookmaker.

While this sample may not provide an exact measure of 32Red’s pricing competitiveness, it does offer insights into the potential divergence of their odds from the leading prices on the betting exchange. Consequently, this comparison significantly influences the overall rating of this bookmaker.

Bookmaker vs Exchange Odds

Note: Please be aware that this sample only includes odds from top-flight European football leagues. To ensure uniformity across all bookmaker reviews, odds were capped at 10.0. We are committed to enhancing the depth and precision of this data regularly.

  Why are the exchange odds higher?

The betting exchange provides industry-leading odds generated by the public, traded peer-to-peer rather than against the betting company. These odds are widely considered the most accurate in the market. The betting exchange earns its revenue through a commission, usually applied to winnings.

In contrast, bookmakers operate under a different model, incorporating a margin or “edge” into their odds. Consequently, the prices offered by bookmakers tend to be lower than those found on the betting exchange.

This crucial information is often overlooked by many gambling affiliate sites, but for the sake of transparency, it should be common knowledge. Despite this, bookmakers give many advantages over betting exchanges.

8.4
Out of 10
Competitive

4. Bonuses

Weak

As of the time of this review, 32Red Sport does not offer a signup promotion — a notable absence given its strong performance in various other aspects.

Unfortunately, ongoing promotions or ‘reloads’ are are also lacking, or not worth pursuing. The sole promotion highlighted on the 32Red Sport site is the ‘Daily Horse Racing Price Boosts for existing players.

32Red, primarily known as a casino brand, appears to have limited promotional focus on its sports section. Overall, the site delivers minimal or negligible value through its bonus offerings. 

Is The Signup Bonus Worth It?

No Bonus.

  How was this bonus valued?

This bonus was mathematically valued using an “average case” scenario. This makes few important assumptions:

  1. Odds gathered in the previous section are assumed to be representative of the overall value offered by the betting site. 
  2. Qualifying bets are assumed to be placed at the minimum required odds for the promotion (1.8) to reduce risk.
  3. Free bets are assumed to be placed at decimal odds of 3.5, representing “medium risk” outcomes.

The same assumptions apply in all betting site reviews featured on Punter2Pro. This ensures that free bets & promotions can be compared consistently and fairly.

This approach helps to highlight valuable promotions, as well as cases where a typical bettor does not stand to benefit.

1.0
Out of 10
Weak

5. Payment Options

Good

32Red offers a variety of 8 payment options for depositing and withdrawing funds on the betting platform, covering 21% of the total recognised methods assessed in my reviews.

Seven of these methods are classified as ‘core,’ representing the standard options commonly found on well-established betting sites. The remaining one (ecoPayz) is slightly less common, though some players might still prefer to use it.

It’s worth noting that the availability of core payment methods contributes more significantly to the bookmaker’s score in this particular section. Hence, 32Red would have scored higher by offering Apple Pay and Trustly — popular payment options within the gambling industry.

Popular Methods Supported

Mastercard | Gambling Payment Method | Pros & Cons
Visa | Gambling Payment Method | Pros & Cons
Bank Transfer | Gambling Payment Method | Pros & Cons
Skrill | Gambling E-Wallet | Pros & Cons
Neteller | Gambling E-Wallet | Pros & Cons
EcoPayz | Gambling E-Wallet | Pros & Cons
PayPal | Gambling E-Wallet | Pros & Cons
Paysafecard | Gambling Prepaid Credit Card | Pros & Cons

All Available Methods (A-Z)

5.9
Out of 10
Good

6. Withdrawal Speed

Fast

The speed of 32Red withdrawals varies depending on the chosen method, but they are generally processed quickly, within a span of 2 working days. According to the gathered data, this turnaround time is 51.31% faster than the average observed across all bookmakers reviewed on this site.

The expeditious withdrawal process plays a crucial role in determining the bookmaker’s overall rating, as prompt access to funds is a key expectation for every sports bettor. 32Red excels in this department.

Payment MethodWithdrawal TimeMinimumFee

Bank Transfer
3 - 5 days£10Free

Visa
1 day(s)£10Free

Mastercard
1 day(s)£10Free

PayPal
12 hours£10Free

Skrill
12 hours£10Free

Neteller
12 hours£10Free

Paysafecard
12 hours£10Free

EcoPayz
12 hours£10Free

  How is withdrawal speed graded?

The rating for this section is derived from a combination of data, incorporating:

  • The bookmaker’s officially stated withdrawal times, dependent upon the successful completion of Know Your Customer (KYC) requirements.
  • Average withdrawal times as reported by actual customers with real-world experiences.

I aim to gather enough data to provide accurate estimates of the withdrawal times for various payment methods. If insufficient data exists for a particular method, it is not included in the above list, and therefore does not impact the rating.

9.9
Out of 10
Fast

7. Features

Good

What sets 32Red apart in terms of features to enrich the user experience?

32Red provides a set of 5 primary Sports Betting features, which aligns with the industry average. Notable among these are the platform’s support for both cash-out and bet builder functionalities.

The Cash Out feature allows users to claim their winnings before a match concludes, adding a layer of flexibility to bet management. Meanwhile, the Bet Builder feature empowers users to create personalised bets by combining up to 12 outcomes into a single wager, offering a tailored and diverse betting experience.

Additionally, 32Red boasts 4 key Customer Support features, enabling users to make general inquiries, verify bonus eligibility or terms, and request self-exclusions or time-outs.

32Red lacks certain noteworthy features, such as Best Odds Guaranteed, Request A Bet (RAB). These functionalities have become increasingly standard among major bookmakers in the industry.

Sports Betting

Features that enhance the sports betting experience. These count more towards the score for this section than 'Customer Support' features. 

Customer Support

Features that enable customers to seek assistance quickly and effectively. These count less towards the score for this section than 'Sports Betting' features.

  • Live Chat
  • Phone Support
  • Email Support
  • 24/7 Support
7.4
Out of 10
Good

8. User Interface

Good

Given the subjective nature of assessing 32Red’s user interface and the diverse preferences among bettors, I’ve used a set of predetermined criteria for evaluation. The results formed two distinct ratings:

  • Mobile: Decent, meets expectations
  • Desktop: Great, slightly surpassing expectations

It’s worth noting that the mobile interface carries slightly more weight in the overall evaluation, reflecting the growing trend among bettors favouring app usage over traditional desktop browsing.

The 32Red mobile app predominantly caters to casino enthusiasts, particularly those fond of slot games, with a secondary focus on sports betting.

Upon entering the sports section of the 32Red Sports app, there are both positive and negative aspects to consider. On the positive side, the app's bold and vibrant design is likely to appeal to casual players, seamlessly integrating with its primary offerings of slots and casino games. The dark aesthetic contributes to the overall casino ambiance, with bright headings, banners, and bet selections reminiscent of the lively atmosphere of a casino floor.

However, for sports-oriented bettors, the app may appear overly flashy, lacking the serious tone desired for efficient browsing of betting options. The prominent banners, large fonts, and buttons prioritise promoting popular events over facilitating exploration of specific bets, leading to a cluttered interface.

While the app includes a search function, its effectiveness is limited by its inability to recognise all name variations, reducing its utility.

The live events section offers a well-organized match centre with statistics and limited live streaming options for select events.

Mobile Ratings
Content
Navigation
Aesthetics

The 32Red Sports desktop site presents a clean and straightforward interface for betting, albeit without any striking features that set it apart from its sports-focused competitors.

The colour scheme is pleasing to the eye, featuring a bright red banner, a black menu bar, and white/grey content sections. However, there are instances where space utilisation could be improved, as some elements appear oversized with large gaps between them, followed by smaller text.

While 32Red includes a basic search function for locating bets, it has limitations in recognising various forms of the same entity (e.g. accepting "Man United" but not "Man Utd"). However, navigating through the menus is intuitive, making it easy to find desired sports.

Additionally, 32Red offers a blog with sports previews, although some sections contain outdated articles from several years ago.

Overall, while there are no significant drawbacks to the 32Red Sports site, it lacks distinctive features that would distinguish it from its competitors.

Desktop Ratings
Content
Navigation
Aesthetics
6.3
Out of 10
Good

9. Fund Protection

Moderate

Another critical consideration is the protection of funds. How secure is your money with 32Red?

The platform holds a ‘Medium’ rating for fund protection, evaluated by the Gambling Commission. This indicates that certain measures are in place to segregate customer funds from the company’s accounts, ensuring the allocation of assets to customers in the event of insolvency. However, fund protection is not an absolute guarantee.

I’ve also assessed the company’s financial performance as this provides a more realistic indicator of the likelihood of insolvency. 32Red, a part of the Malta-registered Kindred Group alongside Unibet and Maria Casino, appears to be financially sound, although not quite at the level of some larger competitors. In the latest financial reports, the company recorded an annual profit of £51,900,000 before tax, aligning with the average annual profit across all reviewed sites.

While the annual profit doesn’t tell the entire story, it offers an insight into how the betting company operates within the industry compared to its rivals, influencing the rating for this section.

Lastly, my research includes account dormant fees, charged on inactive betting accounts. 32Red imposes a £5 monthly fee after 12 months of inactivity, negatively impacting the score for this section. Notably, some bookmakers do not charge dormant fees.

By weighing these potential risk factors, I’ve established a fair score for this section. 32Red has room for improvement here.

  How accurate are these profit figures?

I’ve made every effort to research the pre-tax profits of the featured gambling sites in my reviews, but I cannot guarantee absolute accuracy.

Due to the complex setups of gambling companies, which are often divided into different parts around the world, complications arise in determining their true profitability. Moreover, the landscape is constantly evolving with frequent mergers and investments occurring, adding yet another layer of complexity to unravel.

While I strive to offer a helpful insights, it is advisable for you to conduct further research if you have any concerns.

4.8
Out of 10
Moderate

10. reputation

Excellent

Finally, I have examined 32Red’s reputation, concentrating on customer satisfaction and brand image.

To accurately assess public perception, I have collected feedback from a range of sources, including customer review platforms and reputable gambling communities. This formed an average user rating of 8.1 out of 10, indicating that the bookmaker is widely regarded as reliable, with a relatively low number of complaints. In essence, players express high satisfaction with the quality of the bookmaker’s service.

As an additional measure, I have confirmed that, as of the current writing, 32Red has 1 regulatory action recorded with the Gambling Commission, signifying past breaches of their license. While regulatory actions are not uncommon and may not necessarily raise alarms for customers, it’s important to note that the company doesn’t boast a flawless record. However, the latest recorded action dates back more than a year and, therefore, does not impact the rating for this section.

  Do any sites have an immaculate reputation?

It’s highly unlikely that any betting site will score maximum points in this section, for a good reason — none of them are perfect.

Even the most prominent and reputable sites in the online gambling business have weathered their fair share of bad publicity, and I won’t shy away from that.

Nevertheless, the landscape of the gambling sector is undergoing positive transformations. Faced with heightened regulatory scrutiny and societal expectations, companies are being forced to improve their standards. Many are rising to the occasion, creating a significant gap between the commendable platforms and those falling way short of the mark.

I hope that the industry continues to push for a more responsible, enjoyable experience for all customers and that, eventually, this section will produce higher ratings in my reviews.

Learn more: Problems In The Gambling Industry

8.1
Out of 10
Excellent

Verdict

Based on the Punter2Pro bookmaker rating system, 32Red achieves a commendable total score of 6.9, positioning it as a solid sportsbook with notable strengths, albeit with some potential areas for enhancement.


My Opinion

In assessing the sportsbook section of 32Red, it was evident that the brand primarily caters to casino enthusiasts, with sports betting serving as an additional feature.

That said, in comparison to sports-focused bookmakers, it holds up well offering advantages such as a diverse range of sports, competitive odds, efficient withdrawals, and a solid standing within the gambling industry. Nonetheless, the absence of tailored incentives for sports players underscores the brand’s priorities even further.

32Red is essentially tailored for casino players looking to explore sports betting on the side. For those seeking a more dedicated sports betting experience, Unibet, the sports-focused sister site of 32Red, presents itself as a great alternative.

Pros
Cons
6.9
Out of 10

Good

FAQ

How fast are withdrawals processed at 32Red?

Withdrawal times at 32Red vary depending on the method used but are typically processed swiftly, usually within two working days, which is faster than the industry average.

How extensive is the sports and markets selection on 32Red?

32Red offers a diverse selection of sports and markets, covering 35+ sports. Users can bet on traditional sports like football, tennis, and basketball, as well as niche options like chess and wrestling. The platform also offers odds on politics, TV events, and novelty markets.

What features does 32Red provide to enhance the betting experience?

32Red offers various features including cash-out and bet builder options for sports betting, providing flexibility and customisation to users’ betting strategies. Additionally, it provides several customer support features for inquiries and assistance.

What is 32Red's reputation among users?

32Red maintains an excellent reputation, with high levels of customer satisfaction and a relatively low number of complaints.

While regulatory actions have occurred in the past, they do not significantly impact the overall positive perception of the brand.

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Toby @ Punter2Pro