Betting Exchanges — Why Bother Betting Elsewhere?

One of the biggest mysteries in the UK gambling scene is why Bookmakers aren’t extinct yet. There’s only a few benefits to using them, which I’ve listed here. But that’s basically the extent of it. Punters should definitely be using betting exchanges.

Unconvinced? Read on…


Better Odds

The most important thing about betting is the odds. And betting exchanges give the best odds. If this wasn’t the case, then Bookmakers would constantly provide risk free arbitrage bets to their customers. But arbs aren’t that frequent — you need specialist software to regularly identify them. Relatively speaking, arbs are infrequent occurrences.

If you still need convincing then try picking a random selection right now — the first one that comes into your head. I chose Burnley to beat Spurs this coming weekend (which I hope doesn’t happen). Ladbrokes, who have relatively good odds, currently offers 5.5 whilst the Betfair Exchange has 6.4 on the Back. So Ladbrokes offers only 85.9% of Betfair’s price. This was expected.

You do have to pay commission if you win on Betfair. But even so the exchange still offers significantly better value. For example, if you stake £10 at 6.4 and your commission rate is 5%* then you have the following.

  • Profit: (£10 x 5.5) – £10 = +£45

  • Gross Profit: (£10 x 6.4) – £10 = +£54
  • Commission: £54 x 5% = -£2.70
  • Net Profit: £54 – £2.70 = +£51.30

Therefore, at these odds you’ll pay away £2.70 of your winnings. But you’re still getting £6.30 more profit on winning bets than at the Bookmaker. That’s 14% more value!

*5% is the highest commission rate, too. You’ll pay much less on Matchbook and Smarkets.

Before using their Betting Exchange,

Betting Exchanges - Why Use Bookmakers?

New Customers Only. 18+. T&Cs Apply.


The Fairest Deal

The exchange odds aren’t just better than the Bookmakers’ — they’re also fair.

What I mean by “fair” is that the prices are in line with the real chance of an event happening. So if, for example, there’s a 50% real chance of something occurring then betting exchanges will reflect this with odds of 2.0, or there abouts.

This may sound far-fetched, but it’s true. The betting exchange collates the opinions of the public and naturally forms the odds. On average the prices produced by the exchange are very accurate. It’s the best estimator that we have. Learn more here.

Bookmakers, on the other hand, ensure that their odds don’t truly reflect the chance of an event happening. That’s how they earn.


Trading Tools & Bots

Betting via the main website of your favourite Bookmaker is fine for a cheeky punt. But if you want to bet professionally then you’ll need some extra tools to help you.

Many of the key features of Trading Tools were inspired by the very same applications that traders used on Forex markets, allowing for complex, automated and more refined betting strategies to be developed and implemented with ease. Manual traders using the standard exchange website are therefore at a disadvantage by not upgrading to a faster, more efficient system capable of competing with the professionals.

Trading Tools don’t guarantee you profits, that’s for sure. They just give you the best possible chance of earning from the betting exchange.


Encourages Professionals

Leading on from the last point — the betting exchanges encourage professionals. That’s why they allow me to advertise them on and Bookmakers don’t! Betting exchanges like the idea of punters earning money, because they take a cut of it.

Trading Tools and other programs are approved and built on the betting exchange’s own API, which stands for “Application Programming Interface”. The API enables the program to interface directly with the exchange through your betting account. Applications such as BF Bot Manager can therefore quickly access markets, place bets and enable users to check their current and historical bets from within the software.


Importantly, the API enables the players to back test their strategies. Bookmakers wouldn’t dare encourage punters to do this because (a) it encourages punters to take advantage of their price inaccuracies, and (b) it exposes the inferior value in their odds, and the likelihood that players will lose in the long-run.

If you’re as much as caught scraping Bookmakers’ odds — let alone betting professionally on their website — you’ll be shown the exit door very promptly. Learn more on this here.


Request Your Own Odds

The amazing thing about the betting exchange is that you don’t need to take the face value odds. You have the option to request better odds and see if you get matched on your stake from an opposing punter.

Just a tip from my own experience here. Usually there’s value between the Back and Lay odds on ‘wide spreads’. This is where there’s a large gap between the Back and Lay odds. Due to the reduced liquidity, wide spreads are more common on high odds than the low odds favourites.

For example, you might find:

BACK 10.0 — 15.0 LAY

In this scenario, the Back value price is typically at 15.0 and the Lay value price is at 10.0. Therefore if you’re able to get matched at either (or both) sides of the spread then you’ve secured an excellent bet. However, the catch is that you simply might not get matched. The demand at these odds is low. So what can you do?

Well, you could monitor your bet, and see if it gets matched. If it doesn’t seem like it will be taken, then you always have the option to cancel the order and move on.

Another option is re-placing your Back bet at 14.5 (provided you still think this is good value). You won’t get matched right away, but you’ll be the first in the queue because the current 15.0 Lay price becomes your now-improved 14.5. Anyone looking to Lay immediately at the face value odds on the exchange will take your money and thereby ‘matching’ your bet.

These are very basic principles, but ones that the Bookmaker doesn’t enable punters to do.


Further Reading:

Best Betting Exchange 2018

Where To Find & Build Automated Betfair Trading Bots

The Best Betfair Trading Tools

How Do Bookmakers Earn? How Big Is Their Edge?

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Kevin Jacobs
Kevin Jacobs

It’s a wonder betting exchanges haven’t wiped out bookies. I guess people stick to what they know


It’s crazy that the likes of Betfair resorted to creating their own bookmaker tab when they already had a far superior product in the betting exchange. Like you say, it’s what people are used to.