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Category: The Fundamentals

Gambling KYC Checks Explained - Documents For Customer Verification
All Blog Posts / Dispute Resolution / Industry Overview

Gambling KYC Checks Explained – Customer Verification

Has an online gambling site asked you to provide documentation? Don’t panic — this is completely normal. There are valid reasons why gambling sites need to verify your identity. In …

Sports Betting Superstitions | Can We Summon Good/Bad Luck?
All Blog Posts / Attitude & Mindset

Sports Betting Superstitions | Can We Summon Good Luck?

Superstition is an irrational belief in supernatural influences, typically relied upon for good or bad luck. A superstitious person will pass on responsibility to a higher power in order to …

Do Sportsbooks Speculate? Do They Always Know The 'Right' Price?
All Blog Posts / Bookmakers / Understanding Odds

Do Sportsbooks Speculate? Do They Know The ‘Right’ Price?

Something every experienced sports bettor will inevitably ponder is whether or not bookmakers manage to accurately price all of their odds. After all, there’s such an enormous spectrum of events …

Do You Need To Be A Sports Expert To Succeed At Betting?
All Blog Posts / Attitude & Mindset / Sports Trading / Understanding Odds

Do You Need To Be A Sports Expert To Succeed At Betting?

Here’s a question that’s likely to get very different answers depending on what type of bettor you ask it to: do you need to be a sports expert to succeed …

How Efficient Are Sports Betting Markets? Can I Beat Them?
All Blog Posts / Must-Reads / Sports Trading / Understanding Odds / Value Betting

How Efficient Are Sports Betting Markets? Can I Beat Them?

Sports betting, like any other market, becomes more efficient as more participants enter the fray. The greater the volume of money and opinions involved, the more accurate and reliable the …

Optimism Bias | The Failure To Accurately Anticipate Risk
All Blog Posts / Attitude & Mindset

Optimism Bias | The Failure To Accurately Anticipate Risk

Optimism bias leads us to believe that we are less likely to suffer from misfortune and more likely to enjoy success than reality would suggest. In other words: it’s feeling …

10 Features Every Modern Bookmaker Should Have
All Blog Posts / Bookmakers / Industry Overview

10 Features Every Bookmaker Should Have For 2025

As a bettor, it’s important to choose a bookmaker that offers an array of features to meet your needs. However, not all bookmakers are created equal; some offer more features …

Hindsight Bias Explained | Did You Really Know It All Along?
All Blog Posts / Attitude & Mindset / Football / Prediction & Analysis

Hindsight Bias Explained | Did You Really Know It All Along?

The term “hindsight bias” refers to the tendency of viewing past events as more predictable than they really were. For example, many sports believe that they knew the outcome of …

Gambler's Fallacy Explained | An Error You Need To Avoid
All Blog Posts / Attitude & Mindset

Gambler’s Fallacy Explained | An Error You Need To Avoid

Gambler’s fallacy refers to the mistaken belief that a series of results will alter the chance of it happening over the future. It’s a common error made by casino and …

Outcome Bias | Judging Betting Decisions On Results Alone
All Blog Posts / Attitude & Mindset

Outcome Bias | Judging Betting Decisions On Results Alone

Outcome bias refers to the tendency to judge a decision based on its outcome rather than the quality of the decision at the time it was made. Some poor decisions …

Recency Bias In Sports Betting | The Danger In Favouring The Here & Now
All Blog Posts / Attitude & Mindset / Football

Recency Bias | How Sports Bettors Favour The Here & Now

Recency bias is when individuals value recent events over historical ones, believing they provide more insight into how things will play out in the future. This irrational tendency can have …

Favourite-Longshot Bias | Why Longshots Are Overrated
All Blog Posts / Horse Racing / Understanding Odds

Favourite-Longshot Bias | Why Underdogs Are Overrated

The favourite-longshot bias refers to the tendency for longshots to be overrated, in terms of their chance of winning, compared to favourites. In other words, the odds for longshots are …

What Changing Odds Means For Your Betting Strategy
All Blog Posts / Understanding Odds / Value Betting

How Will Odds Movements Impact My Betting Strategy?

Sports betting odds can change drastically at any moment. Have you considered what implications that has for devising and executing your betting strategies?   Why Do Odds Move? Sports betting …

Survivorship Bias In Sports Betting | How Bad Tipsters Get Subscribers
All Blog Posts / Attitude & Mindset / Tipster Advice & Warnings

Survivorship Bias In Betting | Why Bad Tipsters Thrive

In general terms, survivorship bias means concentrating on successful entities (the “survivors”), thereby overlooking unsuccessful “non-survivors”. Sports bettors will often only consider ‘winning’ tipsters, without giving a second thought to …

Why Is Gambling Considered A Taboo? - Society Vs Betting
All Blog Posts / Attitude & Mindset / Morality

Why Is Gambling Considered A Taboo? – Society Vs Betting

I’ve asked myself: is there any particular reason that so many people consider gambling a taboo? Is it really so different from other, more accepted, forms of betting? Trading and …

What Are Pokies And Why Are They Called That?
All Blog Posts / Casino

What Are Pokies and Why Do Australians Call Them That?

In Australia and New Zealand, slot machines are affectionately known as “pokies”. These machines are a major part of the gambling landscape, with Australia boasting over 185,000 physical machines—New South …

No Deposit Bonuses: Are They Too Good to Be True?
All Blog Posts / Casino / Free Bets & Bonuses

No Deposit Bonuses: Are They Too Good to Be True?

No deposit bonuses are among the most enticing offers in the online casino world. Who wouldn’t want free money or spins to start their gaming journey? But as with most …

Casino Game Innovations: New Features and Mechanics for Enhanced Gameplay
All Blog Posts / Casino

Casino Game Innovations: New Mechanics for Enhanced Gameplay

The casino gaming world continues to evolve with new ideas and features designed to make games more exciting. These often involve changes to the game “mechanics”—the rules and systems behind …

Why Paysafecard is a Smart Choice for New Zealand Bettors
All Blog Posts / Deposits & Withdrawals

Why Paysafecard is a Smart Choice for New Zealand Bettors

As online betting continues to grow in New Zealand, players are on the lookout for payment methods that combine security, ease of use, and control. Paysafecard is a reliable prepaid …

Do Any Roulette Strategies Work? What's The Best System?
All Blog Posts / Casino

Do Any Roulette Strategies Work? What’s The Best System?

Roulette is one of the simplest casino games. Pick your numbers, spin the wheel and the rest is over to chance. The big question is: do any roulette strategies work? …

10 Things Every Sports Bettor Needs To Know About Odds
All Blog Posts / Must-Reads / Understanding Odds

10 Things Every Sports Bettor Needs To Know About Odds

If you’re new to the world of sports betting then the first thing you need to get your head around are the odds, also referred to as the “prices”. Betting …

New Betting Sites vs. Established Brands: Which Should You Choose?
All Blog Posts / Bookmakers / Industry Overview

New Betting Sites vs. Established Brands: Which Should You Choose?

The online betting landscape in the UK is always evolving, with new sites emerging every year to compete with well-known, established brands. Choosing between a fresh, innovative platform and a …

How to Bet Wisely: Essential Tips for New Bettors
All Blog Posts / Attitude & Mindset / Casino

How to Bet Wisely: Essential Tips for New Bettors

Online betting can be an exciting experience, especially for those new to the world of gambling. The idea of winning big from the comfort of your home is undeniably appealing. …

Hip-Hop Soundtracks Bringing a New Beat to Slot Machines
All Blog Posts / Casino

Hip-Hop Soundtracks Bringing a New Beat to Slot Machines

Casinos are always seeking new ways to attract players, and one area they’ve focused on is the music that accompanies slot games. Gone are the days when gamblers heard nothing …

Crash & Mines Games: Why They’re All the Rage At Online Casinos
All Blog Posts / Casino

Crash & Mines Games: Why They’re All the Rage At Online Casinos

Online casinos and software providers are always on the lookout for new ways to keep their customers engaged. While traditional casino games like slots, poker, and blackjack remain staples, many …

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Bookie Reviews

Bet365

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William Hill

8.7 / 10

10bet

6.2 / 10

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6.1 / 10

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6.9 / 10

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7.4 / 10

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7.2 / 10

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6.0 / 10

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8.2 / 10

32Red Sport

7.3 / 10

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7.5 / 10

Paddy Power

9.0 / 10

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8.1 / 10

Betway

8.2 / 10

Coral

8.3 / 10

Betfair

8.6 / 10

BetVictor

8.8 / 10

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