A Bookmaker accepts bets on sports events, and pays out winnings according to the odds agreed. While the vast majority of online Bookmakers can’t compete with the odds available on betting exchanges (like Betfair), there are legitimate reasons why punters might choose to use them.

Blog Section: Bookmakers


Bookmakers Q&A

How Do Bookmaker Odds Work?

How Do Bookmakers Earn? What’s Their Trick?

How are Odds Created?

What’s the Best Payment Method To Use At Bookies?

Where Can I Find Bookmaker Free Bets?

What’s The Best Bookmaker?

Should I Use A Betting Exchange Instead Of A Bookie?

What Bookmakers are Easiest to Profit From?

Why Was My Bookmaker Account Locked or Closed?

Do Any Bookmakers Allow Winners?

A Bookie Isn’t Paying Up. What can I Do?

Want to Learn More?

Check out the Bookmakers section of the blog.

If you’d like to find answers to more specific questions, then check my Sports Betting Q&A.



1. Betfair — £100 in Free Bets

There’s really no comparison to Betfair in terms of what they offer their players. It’s the most innovative sports betting company of all time.

As you may already be aware, Betfair started out with the Betting Exchange. But many players were (and still are) reluctant to conform to the unfamiliar ‘Back & Lay’ system, as well as the decimal odds format. So Betfair created a bookmaker tab on their existing site so that it catered to everyone.

Betfair’s Sportsbook isn’t just a tag-along, either. It rivals just about any other Sportsbook in its own right. This is because it offers some key advantages.

Full ReviewBetfair Review & Free Bet Offer


2. BetBull — £20 Free Bets Offer

Betbull is a mobile-only sports betting app. It’s designed to enable members to interact and follow one another, for the purpose of sharing sports betting tips.

The unique app combines social media with sports betting. It provides a fresh, new experience that’s ideal for casual bettors to socialise while they bet. Think of it as Twitter-meets-tipsters.

It’s totally different to every other standard bookmaker that, truth be told, you might struggle to tell apart from one another.

Full ReviewBetbull Review & Free Bet Offer


3. Pinnacle Sports — Super Low Margins (Non UK Only)

Pinnacle Sports have a unique approach to Bookmaking: they actually invite winners.

Pinnacle’s business model is focused solely on maximising volume irrespective of whether this is generated from profitable players. If every Bookmaker held a ”Winners Welcome” policy like Pinnacle Sports then there would be a lot less player disputes.

In many cases Pinnacle offers better value odds, and higher limits, than betting exchanges — so it competes with the best in the industry.

Full Review: Pinnacle Sports Review


Other Approaches: