A Bookmaker accepts and pays out amounts of money risked on sports events. While the vast majority of online Bookmakers can’t compete with the odds available on Betfair, there are legitimate reasons why punters might choose to use them.



I Don’t Understand Bookie Odds. How Do They Work?

How popular formats work: Easily Convert Your Betting Odds To Different Formats

How Do Bookmakers Consistently Earn Money? What’s Their Trick?

Their advantage over players, is known as the ‘overround’: How Do Bookmakers Earn? How Big Is Their Edge?

How are Odds Conceived? Who Sets the Prices?

The betting exchange (i.e. the public) decides: Wisdom Of Crowds Theory & The Betting Exchange

What’s the Best Payment Method to Use at an Online Bookmaker?

I strongly advise an e-wallet. Here’s the best ones: The Best Gambling e-Wallets / Payment Methods (Skrill, Neteller, PayPal)

I’ve Seen Adverts for Bookmakers. Which One Is Best?

Important factors to assess: How To Choose The Right Bookmaker

For the best odds: Pinnacle Sports — The Best Online Bookmaker For Professionals

Why the Betting exchange is (generally) a better option: Betting Exchanges — Why Bother Betting Elsewhere?

If the Betting Exchange Has the Best Odds, What Do Bookmakers Really Offer?

The advantages: Why Use Bookmakers Instead Of The Betting Exchange?

Best Odds Guaranteed: List Of Best Odds Guaranteed Bookmakers

Promotions: The Different Types Of Free Bets & Promotions Explained

What Bookmakers are Easiest to Profit From?

“Softs” are a lot easier to beat than “Sharps”: The Difference Between Sharp & Soft Bookmakers

Why Was My Bookmaker Account Locked or Closed?

If you’re profitable, closures are inevitable: Prevent Bookmaker Accounts Being Restricted Or Closed

Do Any Bookmakers Allow Winners?

A full list of betting sites that don’t limit or close winning accounts: Sports Betting Sites That Allow Winners (No Restrictions)

Bet Brokers also provide very high limits (even if you’re profitable):

A Bookmaker Isn’t Paying Up. What can I Do?

Follow these steps: How To Resolve Disputes With Casinos & Bookmakers

Want to learn more?

This is just an overview. If you’d like to find answers to more specific questions, then check my Sports Betting Q&A.



1. Betfair — £100 in Free Bets

There’s really no comparison to Betfair in terms of what they offer their players. It’s the most innovative sports betting company of all time.

As you may already be aware, Betfair started out with the Betting Exchange. But many players were (and still are) reluctant to conform to the unfamiliar ‘Back & Lay’ system, as well as the decimal odds format. So Betfair created a bookmaker tab on their existing site so that it catered to everyone.

Betfair’s Sportsbook isn’t just a tag-along, either. It rivals just about any other Sportsbook in its own right. This is because it offers some key advantages.

Betfair offers…
  • Easy access to the Betting Exchange
  • Best Premier League odds (vs Bookmakers)
  • Best odds guaranteed
  • Exchange games
  • Excellent signup bonus

Learn moreBetfair Review & Free Bet Offer

claim up to £100 in Free bets


2. BetBull — £20 Free Bets Offer

Betbull is a mobile-only sports betting app. It’s designed to enable members to interact and follow one another, for the purpose of sharing sports betting tips.

The unique app combines social media with sports betting. It provides a fresh, new experience that’s ideal for casual bettors to socialise while they bet. Think of it as Twitter-meets-tipsters.

It’s totally different to every other standard bookmaker that, truth be told, you might struggle to tell apart from one another.

Betbull offers…
  • Tipster Integration
  • Social experience
  • Simplistic mobile interface
  • Ongoing rewards

Learn moreBetbull Review & Free Bet Offer

claim a £20 Free bet

Betbull Review — £20 Free Bet Offer (Sports Betting Mobile App)



Other Approaches: