The following list highlights the bookmakers offering the highest odds based on the data we’ve gathered.
Bookmakers With the Best Odds
| Rank | Bookmaker | Odds Rating | Website | % vs Top Price | Learn More |
|---|---|---|---|---|---|
| 1 |  SBK | BetSBK.com | -1.51% | Review |
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| 2 |  Betfred | Betfred.com | -2.28% | Review |
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| 3 | BetVictor | BetVictor.com | -2.96% | Review |
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| 4 |  Unibet | Unibet.com | -3.31% | Review |
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| 5 |  32Red | 32red.com | -3.40% | Review |
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| 6 |  Bet365 | Bet365.com | -3.89% | Review |
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| 7 | Paddy Power | PaddyPower.com | -3.82% | Review |
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| 8 | Betway | Betway.com | -3.87% | Review |
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| 9 | Coral | Coral.co.uk | -4.27% | Review |
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| 10 |  Hollywoodbets | Hollywoodbets.co.uk | -4.40% | Review |
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| 11 |  Virgin Bet | VirginBet.com | -4.48% | Review |
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| 12 | Betfair | Betfair.com | -4.85% | Review |
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| 13 |  Livescore Bet | LivescoreBet.com | -5.68% | Review |
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| 14 | Sky Bet | Skybet.com | -5.77% | Review |
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| 15 |  William Hill | WilliamHill.com | -6.12% | Review |
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| 16 | 888 Sport | 888sport.com | -6.31% | Review |
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| 17 |  Spreadex | Spreadex.com | -6.46% | Review |
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| 18 |  LeoVegas | LeoVegas.com | -6.53% | Review |
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| 19 |  QuinnBet | QuinnBet.com | -7.34% | Review |
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| 20 |  Netbet | NetBet.co.uk | -7.79% | Review |
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| 21 | Ladbrokes | Ladbrokes.com | -7.89% | Review |
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| 22 |  10bet | 10bet.com | -9.07% | Review |
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| 23 |  BOYLE Sports | Boylesports.com | -9.95% | Review |
Why Do Odds Matter?
Odds are arguably the most crucial factor when choosing a bookmaker, as they directly determine your potential payout on each bet. Better odds mean more potential winnings.
Bookmakers build a margin (or edge) into their odds, usually between 5% and 15%. Even a small shift in that margin can make a big difference over time. That’s why picking a bookmaker with consistently competitive prices can help protect your bankroll and maximise long-term returns, while poor odds will steadily eat into your balance.
Since bookmakers offer different odds for the same events, it makes sense to prioritise those that consistently deliver the best value for money.
Our "Odds Rating" Explained
Our odds rating is generated by comparing a bookmaker’s odds to the leading prices available on the betting exchange to gauge its competitiveness. While this method does not capture every aspect of a bookmaker’s overall value, it does provide a clear measure of pricing strength, which impacts betting returns.
Note: The data collected for each bookmaker sample currently only includes odds from top-flight European football leagues. Odds are capped at 10.0 for consistency.
Best Bookmakers by Category
Browse our top-rated bookmakers overall, or explore the best in each category below.
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