Bookmakers With The Highest Odds | Bookies With Best Prices

The following list highlights the bookmakers offering the highest odds based on the data we’ve gathered.

Bookmakers With the Best Odds

Why Do Odds Matter?

Odds are arguably the most crucial factor when choosing a bookmaker, as they directly determine your potential payout on each bet. Better odds mean more potential winnings.

Bookmakers build a margin (or edge) into their odds, usually between 5% and 15%. Even a small shift in that margin can make a big difference over time. That’s why picking a bookmaker with consistently competitive prices can help protect your bankroll and maximise long-term returns, while poor odds will steadily eat into your balance.

Since bookmakers offer different odds for the same events, it makes sense to prioritise those that consistently deliver the best value for money.

Our "Odds Rating" Explained

Our odds rating is generated by comparing a bookmaker’s odds to the leading prices available on the betting exchange to gauge its competitiveness. While this method does not capture every aspect of a bookmaker’s overall value, it does provide a clear measure of pricing strength, which impacts betting returns.

Note: The data collected for each bookmaker sample currently only includes odds from top-flight European football leagues. Odds are capped at 10.0 for consistency.

Toby @ Punter2Pro