Excellent
No Affiliate Links
Please note that there are no affiliate links featured in this review. This means that we will not receive a commission if you proceed to open an account at this bookmaker. Unlike many other gambling referral sites, we remain committed to reviewing bookmakers that we do not actively endorse. This approach ensures that bettors have the opportunity to explore all available options, rather than solely focusing on those that might be advantageous for us.
- Diverse product offering
- Extensive sports & markets
- Quick withdrawals
- Funds are well secured
- Mediocre mobile app
Alternative Options
Betfair Review Summary (2025)
Betfair is best known for its innovative betting exchange, but the site also delivers a solid sportsbook experience with extensive market coverage and a wide range of products.
Whether you’re interested in traditional betting, casino games, or peer-to-peer betting on the exchange, Betfair offers a well-rounded platform backed by strong features and fast withdrawals.
While the sportsbook odds are slightly below top-tier competitors, the generous promotions and maximum-level fund protection make Betfair a compelling option for both casual and serious bettors.
How were these ratings created?
In this review of Betfair, I’ve applied Punter2Pro’s standardised, data-driven rating system. Each criterion is weighted by importance — with key factors like Odds and Features having greater influence.
This consistent approach removes bias and ensures a fair, objective assessment of every bookmaker, whether or not we’re affiliated with them.
About Betfair
Betfair is operated by Flutter Entertainment Plc, the global gambling group behind major brands including Paddy Power, Sky Bet, and PokerStars.
Launched in 1999, Betfair pioneered the betting exchange model, allowing users to bet against one another rather than the bookmaker — a concept that revolutionised online betting. Today, it continues to lead in this space while also offering a traditional fixed-odds sportsbook with other online gaming products.
The platform is fully licensed and regulated in multiple jurisdictions under oversight of respected authorities such as the UK Gambling Commission and Malta Gaming Authority.
Bookmaker Profile
Company
Flutter Entertainment Plc (parent company)
Established
May 1999
Website
Betfair.com
Target Markets
UK, Spain, Italy, Brazil, Australia
Languages
English, Spanish, German, Portuguese, Greek, Swedish, Danish, Russian, Bulgarian
Licences
Italy, Malta, Romania, Spain, Sweden, UK, Northern Territory
Regulators
1. Gambling Products
Betfair’s product range spans the Sportsbook, Casino, Live Casino, Poker, Bingo and Virtual Sports, offering a well-rounded betting experience. It also supports niche options such as Financials, Betting Exchange and Tote / Pools.
Standard
Popular products offered by many betting sites. These count more towards the score for this section than 'Specialist' products.
Specialist
Specialised "niche" products offered by some betting sites. These count less towards the score for this section than 'Standard' products.
2. Sports & Markets
With 43 sports available, Betfair offers above average variety — representing 72% of the total covered on this site.
Market Depth:
All Available Sports (A-Z)
- American Football*
- Athletics
- Australian Rules
- Badminton
- Baseball*
- Basketball*
- Beach Volleyball
- Bowling
- Bowls
- Boxing*
- Chess
- Cricket*
- Current Affairs
- Cycling
- Darts*
- Entertainment / TV
- eSports
- Field Hockey
- Fishing
- Floorball
- Football*
- Formula 1*
- Futsal
- Gaelic Games
- Golf*
- Greyhound Racing
- Handball
- Horse Racing*
- Hurling
- Ice Hockey
- Lacrosse
- Lotto Specials
- MMA / UFC*
- Motor Racing
- Motorbikes
- Netball
- Novelty
- Politics
- Pool
- Rowing
- Rugby League*
- Rugby Union*
- Shooting
- Snooker*
- Softball
- Specials
- Speedway
- Surfing
- Squash
- Swimming
- Table Tennis
- Tennis*
- Triathalon
- Trotting
- Virtual Sports
- Volleyball
- Water Polo
- Winter Sports
- Wrestling
How are sports & markets graded?
To evaluate this section, sports are weighted by betting popularity — with greater emphasis on major markets like Football, Horse Racing, and Tennis.
Market depth also factors into the score, prioritising quality over quantity by rewarding bookmakers that offer a wide range of betting options within each sport.
3. Odds & Value
From a sample of 20 football odds, the average price at Betfair was 3.04, falling short of the 3.20 found on a leading exchange. This is a difference of 4.85% below the leading price, which is considered well above average for a bookmaker.
Bear in mind that Betfair customers can access the betting exchange to benefit from industry-leading prices for a broad range of sports markets. However, this review concentrates on the more widely used sportsbook product.
Betfair Sportsbook vs Exchange Odds
Note: Exchange odds are used as a benchmark in all bookmaker reviews on this site. Samples are drawn from top-tier football fixtures, with odds capped at 10.0 for consistency.
Why are the exchange odds higher?
Betting exchanges offer the most accurate odds, set by users trading with each other rather than against a bookmaker. A small commission is applied only to winnings.
Traditional bookmakers operate differently, building a margin (or “edge”) into their prices to ensure profit — which usually results in lower odds than the exchange.
This distinction is often overlooked by affiliate sites, but for transparency, it’s well worth highlighting. That said, bookmakers offer other advantages — such as ease of use, promotions, and features like Best Odds Guaranteed.
4. Bonuses & Promotions
Betfair offers a signup bonus of “Bet £10 Get £30 In Free Multiples”, which sits 16% above the site average in terms of value. The estimated gain for an average player is approximately £19.49.
Ongoing Promotions:
Bonus Amount (£)
£30
Awarded Only If Qualifier Loses?
No
Qualifying Bet (£)
£10
Stake Returned?
No
Minimum Odds
2.0
Rollover Requirement
1x
How was this bonus valued?
This bonus was valued using an “average case” scenario with consistent assumptions across all reviews:
- Site odds are assumed to reflect overall value.
- Qualifying bets are placed at minimum odds (2.0) to limit risk.
- Free bets are placed at odds of 3.5, representing medium risk.
These assumptions ensure fair, consistent comparisons across betting promotions — highlighting which offers provide real value, and which don’t.
5. Payment Options
With 12 total payment methods, Betfair supports around 32% of the typical options available on UK betting sites.
Popular Methods Supported
All Available Methods (A-Z)
- Apple Pay
- Astropay
- Bank Transfer
- Boku
- Boleto
- Cash
- CashToCode
- Citizen (Yaspa)
- Diners Club
- eCheck
- Entropay
- EPS
- Google Pay
- iDEAL
- iDebit
- InstaDebit
- Interac
- Klarna
- MasterCard
- MuchBetter
- Neosurf
- Neteller
- Nordea
- Pay4Fun
- PayPal
- Paysafecard
- Payz
- QIWI
- Rapid Transfer
- Skrill
- Solo
- Todito Cash
6. Withdrawal Speed
Withdrawals at Betfair are typically completed in 2 days, which is 10% faster than average.
How is withdrawal speed graded?
The rating for this section combines two key data sources:
- Official withdrawal times published by the bookmaker (after KYC verification)
- Average withdrawal times shared by real users
Only methods with enough reliable data are included in the table above and factored into the score for this section.
7. Key Features
With 8 key betting features and 4 support channels, Betfair covers the essentials.
Note that Request a Bet can be accessed via the hashtag: #OddsOnThat.
Feature Quality:
Sports Betting
Features that enhance the sports betting experience. These count more towards the score for this section than 'Customer Support' features.
Customer Support
Features that enable customers to seek assistance quickly and effectively. These count less towards the score for this section than 'Sports Betting' features.
- Live Chat
- Phone Support
- Email Support
- 24/7 Support
- Phone Support
8. User Interface
Betfair was evaluated on both desktop and mobile, with mobile given more weight to reflect today’s app-first betting habits.
| Mobile Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
| Desktop Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
9. Fund Protection & Security
It’s important to consider the safety of your funds while using Betfair.
Fund Protection Rating
It has a High fund protection level, as assessed by the UK Gambling Commission. This means that customer funds are kept in an official trust account that is distinct from the company’s operations. An impartial trustee or external auditor verifies and oversees the account’s controls. This is the maximum level of fund protection.
Company Performance
In the 2023 financial year Betfair posted a £5.2m profit before tax.
Note: Betfair’s parent company, Flutter Entertainment, reported a net income of US $162 million for the financial year ended December 31, 2024 — a major turnaround from a net loss of US $1.2 billion in 2023.
How accurate are these profit figures?
I’ve researched the pre-tax profits of the gambling sites featured in my bookmaker reviews, but I can’t guarantee complete accuracy.
Many operate across multiple jurisdictions, with complex structures, frequent mergers, and ongoing investments — all of which make true profitability hard to determine.
While I aim to provide helpful insight, you should do your own research if in doubt.
10. Reputation
Player reviews and community insights helped shape Betfair’s user rating of 7.4 out of 10 – 28.3% below the average of bookmakers reviewed on this site.
Industry Rating:
Note: Betfair has had no UK Gambling Commission enforcement actions in the past year.
Do any sites have an immaculate reputation?
It’s highly unlikely that any betting site will score maximum points in this section, for a good reason — none of them are perfect.
Even the most prominent and reputable sites in the online gambling business have weathered their fair share of bad publicity, and I won’t shy away from that.
Nevertheless, the landscape of the gambling sector is undergoing positive transformations. Faced with heightened regulatory scrutiny and societal expectations, companies are being forced to improve their standards. Many are rising to the occasion, creating a significant gap between the commendable platforms and those falling way short of the mark.
I hope that the industry continues to push for a more responsible, enjoyable experience for all customers and that, eventually, this section will produce higher ratings in my reviews.
Learn more: Problems In The Gambling Industry
Verdict on Betfair
The Punter2Pro bookmaker rating system has given Betfair an overall score of 8.5, making it a strong, well-rounded sportsbook that competes with the top betting sites.
- Diverse product offering
- Extensive sports & markets
- Quick withdrawals
- Funds are well secured
- Mediocre mobile app
Excellent
7.6 / 10
7.5 / 10
7.9 / 10
7.3 / 10
8.8 / 10
6.0 / 10
8.4 / 10
7.7 / 10
6.5 / 10
6.9 / 10
9.2 / 10
8.5 / 10
6.4 / 10
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