Excellent
No Affiliate Links
Please note that there are no affiliate links featured in this review. This means that we will not receive a commission if you proceed to open an account at this bookmaker. Unlike many other gambling referral sites, we remain committed to reviewing bookmakers that we do not actively endorse. This approach ensures that bettors have the opportunity to explore all available options, rather than solely focusing on those that might be advantageous for us.
- Strong mobile Interface
- Bet Builder, Cash Out, & Request a Bet
- Wide product offering
- Good ongoing promotions
- Mediocre odds
- Average fund protection
- Missing popular e-wallets
Alternative Options
Sky Bet Review Summary (2025)
Sky Bet is one of the most recognisable names in UK online gambling, offering a feature-rich platform with an intuitive mobile app and wide market coverage across mainstream sports. The site also includes Casino, Poker, Bingo, and Virtual Sports — making it a versatile choice for multi-product users.
While its odds may not consistently compete with the best-priced bookmakers, Sky Bet compensates with generous promotions, an accessible user experience, and a reliable set of core gambling products.
How were these ratings created?
In this review of Sky Bet, I’ve applied Punter2Pro’s standardised, data-driven rating system. Each criterion is weighted by importance — with key factors like Odds and Features having greater influence.
This consistent approach removes bias and ensures a fair, objective assessment of every bookmaker, whether or not we’re affiliated with them.
About Sky Bet
Sky Bet is operated by Bonne Terre Limited, a subsidiary of Flutter Entertainment — the global gambling group behind major brands like Betfair and Paddy Power. While Flutter oversees the parent group’s strategic direction, Bonne Terre is the licensed entity responsible for Sky Bet’s UK operations.
Despite the change in ownership, Sky Bet has retained its strong consumer identity through continued integration with Sky Sports promotions and a focus on mainstream UK betting markets. It is regulated by the UK Gambling Commission.
Bookmaker Profile
Company
Bonne Terre Limited
Established
2000
Website
Skybet.com
Target Markets
UK, Ireland
Languages
English
Licences
UK, Alderney, Italy
Regulators
1. Gambling Products
Sky Bet offers a range of gambling products, including Sportsbook, Casino, Live Casino, Poker, Bingo and Virtual Sports. It also supports niche options such as Fantasy and Tote / Pools.
Standard
Popular products offered by many betting sites. These count more towards the score for this section than 'Specialist' products.
Specialist
Specialised "niche" products offered by some betting sites. These count less towards the score for this section than 'Standard' products.
2. Sports & Markets
Sky Bet offers betting across 26 sports — which is 43% of all sports covered in our reviews. This is considered well below average overall.
Market Depth:
All Available Sports (A-Z)
- American Football*
- Athletics
- Australian Rules
- Badminton
- Baseball*
- Basketball*
- Beach Volleyball
- Bowling
- Bowls
- Boxing*
- Chess
- Cricket*
- Current Affairs
- Cycling
- Darts*
- Entertainment / TV
- eSports
- Field Hockey
- Fishing
- Floorball
- Football*
- Formula 1*
- Futsal
- Gaelic Games
- Golf*
- Greyhound Racing
- Handball
- Horse Racing*
- Hurling
- Ice Hockey
- Lacrosse
- Lotto Specials
- MMA / UFC*
- Motor Racing
- Motorbikes
- Netball
- Novelty
- Politics
- Pool
- Rowing
- Rugby League*
- Rugby Union*
- Shooting
- Snooker*
- Softball
- Specials
- Speedway
- Surfing
- Squash
- Swimming
- Table Tennis
- Tennis*
- Triathalon
- Trotting
- Virtual Sports
- Volleyball
- Water Polo
- Winter Sports
- Wrestling
How are sports & markets graded?
To evaluate this section, sports are weighted by betting popularity — with greater emphasis on major markets like Football, Horse Racing, and Tennis.
Market depth also factors into the score, prioritising quality over quantity by rewarding bookmakers that offer a wide range of betting options within each sport.
3. Odds & Value
Based on a sample of 20 randomly selected odds, Sky Bet’s prices averaged 3.39 in decimal format — compared to 3.60 on a leading betting exchange. That’s approximately 5.77% below the best price, which is considered slightly below average compared to other bookmakers featured on this site.
Sky Bet vs Exchange Odds
Note: Exchange odds are used as a benchmark in all bookmaker reviews on this site. Samples are drawn from top-tier football fixtures, with odds capped at 10.0 for consistency.
Why are the exchange odds higher?
Betting exchanges offer the most accurate odds, set by users trading with each other rather than against a bookmaker. A small commission is applied only to winnings.
Traditional bookmakers operate differently, building a margin (or “edge”) into their prices to ensure profit — which usually results in lower odds than the exchange.
This distinction is often overlooked by affiliate sites, but for transparency, it’s well worth highlighting. That said, bookmakers offer other advantages — such as ease of use, promotions, and features like Best Odds Guaranteed.
4. Bonuses & Promotions
The Sky Bet welcome offer “Bet 5p Get £30 in Free Bets” is 18% above the average bonus featured on Punter2Pro. It is worth approximately £19.69 to a regular player (see below for details).
Ongoing Promotions:
Bonus Amount (£)
£30
Awarded Only If Qualifier Loses?
No
Qualifying Bet (£)
£0.05
Stake Returned?
No
Minimum Odds
2.0
Rollover Requirement
1x
How was this bonus valued?
This bonus was valued using an “average case” scenario with consistent assumptions across all reviews:
- Site odds are assumed to reflect overall value.
- Qualifying bets are placed at minimum odds (2.0) to limit risk.
- Free bets are placed at odds of 3.5, representing medium risk.
These assumptions ensure fair, consistent comparisons across betting promotions — highlighting which offers provide real value, and which don’t.
5. Payment Options
With 8 total payment methods, Sky Bet supports around 22% of the typical options available on UK betting sites.
Popular Methods Supported
All Available Methods (A-Z)
- Apple Pay
- Astropay
- Bank Transfer
- Boku
- Boleto
- Cash
- CashToCode
- Citizen (Yaspa)
- Diners Club
- eCheck
- Entropay
- EPS
- Google Pay
- iDEAL
- iDebit
- InstaDebit
- Interac
- Klarna
- MasterCard
- MuchBetter
- Neosurf
- Neteller
- Nordea
- Pay4Fun
- PayPal
- Paysafecard
- Payz
- QIWI
- Rapid Transfer
- Skrill
- Solo
- Todito Cash
6. Withdrawal Speed
Withdrawals at Sky Bet are typically completed in 4 days, which is 65% slower than average.
| Payment Method | Withdrawal Time | Minimum | Fee |
|---|---|---|---|
 Visa | 2 - 5 days | 10 | Free |
 Mastercard | 2 - 5 days | 10 | Free |
How is withdrawal speed graded?
The rating for this section combines two key data sources:
- Official withdrawal times published by the bookmaker (after KYC verification)
- Average withdrawal times shared by real users
Only methods with enough reliable data are included in the table above and factored into the score for this section.
7. Key Features
Sky Bet includes 8 core betting features, along with 4 support options.
Note that Request a Bet can be accessed via the app or website.
Feature Quality:
Sports Betting
Features that enhance the sports betting experience. These count more towards the score for this section than 'Customer Support' features.
Customer Support
Features that enable customers to seek assistance quickly and effectively. These count less towards the score for this section than 'Sports Betting' features.
- Live Chat
- Phone Support
- Email Support
- 24/7 Support
- Phone Support
8. User Interface
The desktop and mobile versions of Sky Bet were assessed using a consistent set of criteria. Greater weight was given to the mobile experience, reflecting the growing preference for betting via apps over desktop platforms.
| Mobile Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
| Desktop Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
9. Fund Protection & Security
Another key factor is fund protection — just how safe is your money with Sky Bet?
Fund Protection Rating
Sky Bet holds a Medium fund protection rating with the UK Gambling Commission. This means that some measures are taken to keep customer funds distinct from the business’ accounts, ensuring that assets are distributed to customers in case of insolvency. It is however important to note that fund protection is not guaranteed.
Company Performance
According to the latest available financial accounts, Sky Bet’s annual profit for the 2023 financial year was £169.7m profit before tax – 241% above the industry average of £49.8m.
Note: Sky Bet’s parent company, Flutter Entertainment, reported a net income of US $162 million for the financial year ended December 31, 2024 — a sharp turnaround from a net loss of US $1.2 billion in 2023.
Dormant Fees
Sky Bet does not charge any dormant fees on inactive betting accounts.
How accurate are these profit figures?
I’ve researched the pre-tax profits of the gambling sites featured in my bookmaker reviews, but I can’t guarantee complete accuracy.
Many operate across multiple jurisdictions, with complex structures, frequent mergers, and ongoing investments — all of which make true profitability hard to determine.
While I aim to provide helpful insight, you should do your own research if in doubt.
10. Reputation
I’ve compiled Sky Bet player feedback from diverse sources, including customer reviews and gambling communities, resulting in an overall user rating of 7.6 out of 10 – 16.6% below average.
Industry Rating:
Note: Sky Bet has had no UK Gambling Commission enforcement actions in the past year.
Do any sites have an immaculate reputation?
It’s rare for any betting site to score full marks here — and for good reason: none are perfect. Even the biggest names have faced negative press, and I won’t ignore that.
Still, the industry is evolving. With stricter regulation and rising expectations, many companies are improving — widening the gap between the best and worst platforms. Hopefully, continued progress will lead to higher scores in future reviews.
Learn more: Problems In The Gambling Industry
Final Verdict on Sky Bet
The Punter2Pro bookmaker rating system awards Sky Bet an overall score of 8.0, making it a strong, well-rounded sportsbook that competes with the top betting sites.
- Strong mobile Interface
- Bet Builder, Cash Out, & Request a Bet
- Wide product offering
- Good ongoing promotions
- Mediocre odds
- Average fund protection
- Missing popular e-wallets
Good
7.6 / 10
7.5 / 10
7.9 / 10
7.3 / 10
8.8 / 10
6.0 / 10
8.4 / 10
7.7 / 10
6.5 / 10
6.9 / 10
9.2 / 10
8.5 / 10
6.4 / 10
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