Please note that this review features affiliate links. This means that we may receive a commission if you proceed to open an account at this bookmaker. However, we are dedicated to endorsing only carefully selected betting sites. Additionally, we also evaluate sites with which we have no affiliation, providing bettors with the opportunity to explore all available options.
- Sports & markets for every interest
- Simple user interface for effortless betting
- Core betting features included
- Swift withdrawals
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
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10bet Review (2025)
10bet is a well-established online bookmaker with over two decades of experience. Known for its simplicity, speed, and broad market coverage, it remains a solid choice for casual bettors in 2025.
The platform offers a clean, user-friendly interface, fast withdrawals, and an extensive range of sports and betting markets. While it doesn’t quite match the industry leaders on odds or promotional value, it delivers the essentials — including in-play betting, Bet Builder, and Cash Out — making it more than capable for regular use.
If you’re after a straightforward bookmaker that focuses on getting the basics right, 10bet stands out as a secure and dependable option.
How were these ratings created?
In this review of 10bet, I’ve applied a consistent, data-driven framework to evaluate the bookmaker across ten core categories. Each category is weighted based on its importance — with key factors like Odds and Features having a greater impact on the final score than less critical areas.
This structured approach removes personal bias and ensures the final rating reflects only what truly matters to bettors. It highlights both the strengths and limitations of the platform in a fair and transparent way.
Unlike many other review sites, Punter2Pro uses the same scoring system for every bookmaker — whether we’re affiliated with them or not. This guarantees a level playing field and a trustworthy comparison across all brands.
About 10bet
Founded in 2003, 10bet is owned by Water Tree Limited (Gibraltar) and operated by Malta-based Blue Star Planet Limited, with licences from both the UK Gambling Commission and Malta Gaming Authority.
While it doesn’t have the same name recognition as some industry giants, 10bet has developed a loyal following by offering a no-nonsense betting platform that prioritises usability, speed, and reliability.
Secure, Regulated & Fair
10bet takes user protection and regulatory compliance seriously. The site employs standard security and safer gambling measures, including:
- SSL encryption to protect personal and financial data
- Two-factor authentication (2FA) for secure account access
- KYC (Know Your Customer) verification to prevent fraud
- Geo-fencing to restrict access to permitted regions
- Secure payment processing to handle deposits and withdrawals safely
In compliance with UK regulations, 10bet also promotes responsible gambling through tools such as Deposit Limits, Reality Checks, Time-Outs, and Self-Exclusion.
Additionally, the bookmaker is IBAS registered, which provides users access to independent dispute resolution, and holds eCOGRA certification, further validating its systems as fair and secure.
Bookmaker Profile
Company
Water Tree Limited (parent company)
Established
2003
Website
Target Markets
UK, Philippines, Tanzania, Tunisia, Ghana
Languages
English, German, Portuguese, Swedish, Finnish, Norwegian, Japanese
Licences
Gibraltar, UK
Regulators
1. Gambling Products
0bet offers a solid, no-frills selection of gambling products that caters well to typical sports bettors and casino players. While it doesn’t match the breadth of some larger operators, it includes the most commonly used verticals — all accessible under one account.
The Sportsbook is the main focus, supported by a decent Casino and Live Casino offering, along with Virtual Sports for added variety. However, 10bet does not offer niche or specialist products like Poker, Bingo, or Spread Betting, which may limit its appeal for players seeking a broader gambling experience.
Overall, the product range is functional and well-suited to bettors who prioritise the core services.
Standard
Popular products offered by many betting sites. These count more towards the score for this section than 'Specialist' products.
Specialist
Specialised "niche" products offered by some betting sites. These count less towards the score for this section than 'Standard' products.
2. Sports & Markets
10bet covers a wide selection of over 30 sports, including all the major favourites like football, horse racing, tennis, golf, and cricket. It caters well to UK punters, with strong coverage of domestic leagues and competitions, as well as international events.
Market depth is a key strength. For top-tier football fixtures, there are hundreds of betting options available — including first goalscorer, booking points, corners, player stats, and various handicap markets. Even smaller events tend to offer more than just the basic match result, which adds flexibility for those who like to explore different angles.
Betting Beyond Sport
10bet extends its betting options beyond traditional sports with a range of non-sporting markets that cater to broader interests:
- Politics – including major elections and geopolitical outcomes
- Entertainment – such as Eurovision and other televised events
- eSports – with markets across games like CS:GO, Dota 2, and League of Legends
- Virtual Tournaments – including fast-paced competitions like BETER’s EsportsBattle series
While not quite as expansive or quirky as some top-tier rivals, these extras add variety and provide a more rounded betting experience.
In-Play Betting & Live Streams
In-play betting is available across many sports, with odds updating quickly as matches unfold. Although 10bet doesn’t offer live streaming, it does provide a responsive in-play interface and fast settlement times for most major markets.
Overall, the sportsbook is versatile and well-stocked, delivering the variety and depth the majority of bettors will expect.
All Available Sports (A-Z)
- American Football*
- Athletics
- Australian Rules
- Badminton
- Baseball*
- Basketball*
- Beach Volleyball
- Bowling
- Bowls
- Boxing*
- Chess
- Cricket*
- Current Affairs
- Cycling
- Darts*
- Entertainment / TV
- eSports
- Field Hockey
- Fishing
- Floorball
- Football*
- Formula 1*
- Futsal
- Gaelic Games
- Golf*
- Greyhound Racing
- Handball
- Horse Racing*
- Hurling
- Ice Hockey
- Lacrosse
- Lotto Specials
- MMA / UFC*
- Motor Racing
- Motorbikes
- Netball
- Novelty
- Politics
- Pool
- Rowing
- Rugby League*
- Rugby Union*
- Shooting
- Snooker*
- Softball
- Specials
- Speedway
- Surfing
- Squash
- Swimming
- Table Tennis
- Tennis*
- Triathalon
- Trotting
- Virtual Sports
- Volleyball
- Water Polo
- Winter Sports
- Wrestling
How are sports & markets graded?
To evaluate this section, each sport is weighted according to its overall betting popularity — with greater emphasis placed on high-demand sports like Football, Horse Racing, and Tennis, compared to those with a more niche following.
In addition, market depth (i.e. the variety of available bet types) plays a key role in the final score, reinforcing the principle of quality over quantity.
This balanced approach ensures the rating reflects not just the number of sports offered, but also the depth and diversity of betting opportunities within them.
3. Odds & Value
When it comes to odds, 10bet doesn’t quite match the leading bookmakers for value. In a sample of 20 randomly selected football bets, the average prices were 9.07% lower than the equivalent Back odds available on a top betting exchange. With an average decimal price of 3.41 versus 3.75 on the exchange, this highlights a noticeable gap in potential returns.
That said, 10bet’s odds aren’t uncompetitive across the board. Prices vary between sports, bet types, and times — and occasional price boosts or promotions help improve value on selected events.
While it may not appeal to price-sensitive punters chasing every edge, 10bet still offers enough variety, coverage, and regular deals to remain a practical choice — especially for recreational bettors who prioritise features and ease of use.
10bet vs Exchange Odds
Note: This sample focuses exclusively on odds from top-tier European football leagues. For consistency across all bookmaker reviews, prices have been capped at 10.0. We aim to continue refining and expanding this dataset to ensure greater accuracy over time.
Why are the exchange odds higher?
Betting exchanges offer industry-leading prices set by users themselves, trading peer-to-peer rather than against the house. These odds are generally the most accurate and competitive available, with the exchange taking a commission on winnings rather than building a margin into the prices.
Bookmakers, on the other hand, follow a different model — incorporating a margin (or “overround”) into their odds to ensure long-term profitability. As a result, their prices tend to be lower than those found on exchanges.
This is often overlooked by affiliate sites, but for the sake of transparency, it should be common knowledge. Despite this, bookmakers still offer advantages over exchanges, such as bonuses, bet builders, and simpler interfaces — all of which appeal to casual punters.
4. Bonuses & Promotions
As a 10bet customer, you’ll find a range of bonuses available — including a welcome offer, regular sports promotions, and acca boosts. While the promotions add some value, they’re not as rewarding or competitive as those offered by the top-tier bookmakers.
The current sign-up bonus — 100% up to £50 — looks generous at first glance, but its value is limited by the steep 8x wagering requirement on both the deposit and bonus.
Regular players can also benefit from ongoing promotions, although these vary in quality. Still, they provide some incentive to return.
Examples of recent promos include:
- Acca boosts up to 100% extra on winnings
- Free bet offers for darts and football
- £5 football free bet if a game has 3+ goals
- £5 NFL free bet if 4+ touchdowns are scored
Overall, 10bet maintains a respectable promotions schedule, but it’s not one of the bookmaker’s strongest areas.
Not signed up yet?
Claim the “Bet £10 Get £60 in Free Bets” — or simply get started by creating your 10bet account.
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Is The Signup Bonus Worth It?
Our analysis suggests that an average customer could lose around £22.58 from a £50 deposit when attempting to complete the wagering requirements. That’s a poor outcome for any welcome offer — even if it seems generous on the surface.
The main issue is that the 8x rollover applies to both your deposit and bonus, increasing exposure to 10bet’s odds. This makes it difficult for most punters to complete the requirement without losing a significant portion of their balance.
In short, this promotion looks good but doesn’t deliver great value — and for most players, it’s unlikely to be worthwhile.
How was this bonus valued?
This bonus was evaluated using an “average case” scenario designed to reflect a typical customer experience. A few key assumptions were made:
- The odds used in the analysis are based on a sample from top-flight football matches and are considered representative of 10bet’s overall pricing.
- Qualifying bets are assumed to be placed at the minimum required odds of 1.80, as per the promotion’s terms, to reduce risk.
- Any bonus funds are assumed to be staked at decimal odds of 3.5, representing a moderate level of betting risk.
These assumptions are applied consistently across all bookmaker reviews on Punter2Pro. By following a standardised approach, we can fairly compare the real-world value of free bets and promotions.
This method helps identify promotions that offer meaningful value — as well as those that are unlikely to benefit most punters.
5. Payment Options
10bet supports 8 different payment methods, covering around 22% of all recognised options assessed in bookmaker reviews on this site. While this isn’t the widest selection available, it includes the core options most UK users expect — such as Visa, Mastercard, PayPal, Bank Transfer, and Paysafecard.
All 8 methods fall into the “core” category, meaning 10bet meets the essential standard for deposits and withdrawals. However, the site lacks some convenient alternatives — most notably Apple Pay and Payz — which are available at many rival platforms.
Still, 10bet provides a safe, straightforward payment process that works well for the majority of bettors.
Popular Methods Supported
All Available Methods (A-Z)
- Apple Pay
- Astropay
- Bank Transfer
- Boku
- Boleto
- Cash
- CashToCode
- Citizen (Yaspa)
- Diners Club
- eCheck
- Entropay
- EPS
- Google Pay
- iDEAL
- iDebit
- InstaDebit
- Interac
- Klarna
- MasterCard
- MuchBetter
- Neosurf
- Neteller
- Nordea
- Pay4Fun
- PayPal
- Paysafecard
- Payz
- QIWI
- Rapid Transfer
- Skrill
- Solo
- Todito Cash
6. Withdrawal Speed
The speed of withdrawals from 10bet varies depending on the chosen payment method, but overall, they are processed quickly — typically within 2 working days. Based on gathered data, this makes 10bet approximately 27.6% faster than the average withdrawal processing time across all bookmakers reviewed on this site.
Since fast access to winnings is a top priority for most users, withdrawal speed is a key factor in the overall rating. 10bet performs well in this area, offering a dependable experience for bettors who value timely payouts.
| Payment Method | Withdrawal Time | Minimum | Fee |
|---|---|---|---|
 Bank Transfer | 1 - 3 days | £1 | Free |
 Visa | 1 - 2 days | £1 | Free |
 Mastercard | 1 - 2 days | £1 | Free |
 Trustly | 1 - 2 days | £1 | Free |
 Skrill | 1 - 2 days | £1 | Free |
 Neteller | 1 - 2 days | £1 | Free |
How is withdrawal speed graded?
The rating for this section is based on a blend of data sources, including:
- The bookmaker’s publicly stated withdrawal timeframes, which assume successful completion of Know Your Customer (KYC) checks.
- Real-world averages reported by users with verified withdrawal experiences.
I aim to collect sufficient data to provide accurate, reliable estimates for each supported payment method. Where data is lacking, the method is excluded from the evaluation and does not affect the final score.
7. Key Features
10bet includes a range of features designed to support both sports betting and customer service — making it a functional, if not standout, platform.
On the sports betting side, 10bet includes a solid set of core features designed to enhance usability and flexibility. Among these, Cash Out allows users to settle bets early — whether to lock in a profit or cut their losses — while Bet Builder enables personalised bets by combining multiple selections from a single match. These tools add a layer of control and strategy that many bettors now expect as standard.
When it comes to customer support, 10bet covers four standard areas: assisting with promotions, clarifying terms and conditions, resolving account-related issues, and providing access to safer gambling tools such as time-outs and self-exclusion options.
Although there’s nothing particularly innovative here, the platform does a solid job of delivering the key features that matter to everyday users.
Sports Betting
Features that enhance the sports betting experience. These count more towards the score for this section than 'Customer Support' features.
Customer Support
Features that enable customers to seek assistance quickly and effectively. These count less towards the score for this section than 'Sports Betting' features.
- Live Chat
- Phone Support
- Email Support
- 24/7 Support
- Phone Support
8. User Interface
10bet provides a clean, functional, and easy-to-navigate experience across both mobile and desktop. While it may not offer the polish of top-tier operators, both platforms are well-optimised — with the mobile app taking a slight edge for convenience and speed.
-
Mobile
-
Desktop
he 10bet app is fast, clean, and simple to use. Key strengths include:
- Minimalist layout that avoids clutter
- Responsive menus and quick page transitions
- Sports A–Z menu that makes browsing straightforward
- Clear bet slip that’s easy to access and manage
The visual design, while functional, can feel slightly unbalanced — with small menus and oversized headers creating a lack of cohesion. The search bar is serviceable but limited, occasionally struggling with team names or abbreviations.
Overall, it’s a capable app that gets the basics right — even if it lacks the finesse of top-tier competitors.
| Mobile Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
On desktop, 10bet maintains its no-frills design, offering a tidy and easy-to-follow interface.
- Logical structure and intuitive navigation
- Dropdown markets that update in place to minimise scrolling
- Pleasant colour scheme that’s easy on the eye
- Dedicated stats section with solid detail at event level
Font choices and heading sizes could be better styled to create a more premium feel. The platform also lacks supporting content like news or tips — but for straightforward browsing and bet placement, it performs well.
| Desktop Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
9. Fund Protection & Security
A key question for any betting site is how securely your money is handled — particularly if the company runs into difficulties.
10bet holds a “Medium” fund protection rating from the UK Gambling Commission, meaning player funds are kept separate from the company’s operational finances. While this separation offers protection in case of insolvency, it does not guarantee full compensation.
10bet's Financial Outlook
10bet is operated in the UK by Blue Star Planet Limited (Malta), owned by Water Tree Limited (Gibraltar). As a privately-held company, it does not release detailed financial statements — which is common for businesses of this type.
One of the few publicly available indicators of its operations is a £620,000 regulatory settlement paid to the UK Gambling Commission in February 2023. This was related to shortcomings in anti-money laundering and safer gambling procedures, areas that have become increasingly scrutinised across the industry.
While this fine doesn’t suggest immediate financial concerns, it does highlight the importance of ongoing compliance — especially in today’s stricter regulatory environment. Without full financial disclosures, it’s difficult to evaluate the company’s long-term outlook in depth.
That said, 10bet has been in operation since 2003 — demonstrating resilience and a sustained presence in the market over more than two decades.
10bet's Financial Outlook
After 12 months of inactivity, 10bet may charge a dormant account fee of £5 per month, deducted from any remaining balance. This policy is clearly outlined in their terms and is broadly in line with industry standards.
However, since some bookmakers waive these charges altogether, it does slightly reduce the score in this category.
How accurate are these profit figures?
I’ve made every effort to research the pre-tax profits of the featured gambling sites in my reviews, but I cannot guarantee absolute accuracy.
Due to the complex setups of gambling companies, which are often divided into different parts around the world, complications arise in determining their true profitability. Moreover, the landscape is constantly evolving with frequent mergers and investments occurring, adding yet another layer of complexity to unravel.
While I strive to offer a helpful insights, it is advisable for you to conduct further research if you have any concerns.
10. Reputation
10bet has gradually built a solid reputation since launching in 2003. While it doesn’t carry the same brand recognition as some of the UK’s biggest names, it’s generally considered a dependable bookmaker — particularly among casual and recreational punters.
To gauge user sentiment, we reviewed feedback from independent platforms and gambling forums. The average customer rating came out at 8.1 out of 10, reflecting mostly positive experiences.
Importantly, no new regulatory actions have been recorded in the past year, and there’s no widespread concern about the site’s safety or integrity.
Overall, 10bet is regarded as a trustworthy — if slightly under-the-radar — option that delivers a reliable and consistent betting experience.
Do any sites have an immaculate reputation?
It’s rare for any betting site to earn top marks in this section — and with good reason: none are without flaws.
Even the most reputable names in the industry have faced their share of criticism, and I don’t ignore those issues in my reviews.
That said, the gambling sector is gradually improving. Stricter regulations and growing public expectations are pushing operators to raise their standards. Many are responding well, creating a clear divide between platforms that genuinely prioritise fairness and those that continue to fall short.
My hope is that this trend continues, leading to a more responsible and user-focused industry — and, in time, stronger ratings in this section.
Learn more: Problems In The Gambling Industry
Final Verdict on 10bet
According to the Punter2Pro bookmaker rating system, 10bet scores 6.4, positioning it as a solid, mid-tier sportsbook with several strengths and a few notable limitations
10bet might not have the same household recognition as bigger UK brands, but it delivers a reliable, well-rounded betting experience — especially for recreational users. Its interface is clean and responsive, core features are in place, and the platform has shown staying power over more than two decades of operation.
However, the site’s weaker odds, limited standout promotions, and medium fund protection rating hold it back from reaching a higher tier. Still, for punters looking for a straightforward, no-fuss bookmaker, 10bet remains a viable and trustworthy option.
- Sports & markets for every interest
- Simple user interface for effortless betting
- Core betting features included
- Swift withdrawals
- Below average odds
- Low fund protection
- Subpar bonuses
Good
10bet FAQ
Unibet provides a wide range of gambling products under a single account, including Sportsbook, Casino, Live Casino, and Virtual Sports. This makes it easy for users to switch between different types of betting and gaming without needing separate logins.
10bet boasts a comprehensive sportsbook with over 30 sports available, including football, tennis, basketball, horse racing, and more.
Popular sports are well-represented with deep market coverage, offering a wide variety of betting options for events across the globe — from major leagues to niche competitions.
10bet regularly runs promotions for both new and existing customers. These include free bet offers, accumulator boosts, and event-specific specials across sports like football and darts. While the offers aren’t always the most generous on the market, they do provide occasional value and incentives to stay engaged.
Withdrawal times at 10bet are generally fast, with most requests processed within two working days. Actual speed varies by payment method and may be affected by identity verification (KYC) checks. In testing, 10bet has outperformed the average bookmaker in this area.
Yes — 10bet is licensed by both the UK Gambling Commission and the Malta Gaming Authority, two of the most respected regulators in the industry. It uses SSL encryption to protect personal data and adheres to compliance standards around player safety and anti-money laundering.
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7.1 / 10
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