Excellent
No Affiliate Links
Please note that there are no affiliate links featured in this review. This means that we will not receive a commission if you proceed to open an account at this bookmaker. Unlike many other gambling referral sites, we remain committed to reviewing bookmakers that we do not actively endorse. This approach ensures that bettors have the opportunity to explore all available options, rather than solely focusing on those that might be advantageous for us.
- Diverse product range
- Extensive sports & market coverage
- Maximum fund protection
- Strong reputation spanning decades
- Mediocre odds
- Lacks some popular payment options
- Promotions could be stronger
Alternative Options
Ladbrokes Review Summary (2025)
Ladbrokes is a household name in UK betting, with a strong presence both online and on the high street. Its platform offers extensive sports and market coverage, making it a solid all-rounder for everyday punters. The site also features Casino, Virtuals, and a popular Bet Builder tool.
However, while Ladbrokes excels in variety and accessibility, its odds tend to fall short compared to some competitors — including its sister brand Coral, which generally provides better value. Still, for those who prioritise convenience, trusted branding, and multi-product access, Ladbrokes remains a dependable choice.
How were these ratings created?
In this review of Ladbrokes, I’ve applied Punter2Pro’s standardised, data-driven rating system. Each criterion is weighted by importance — with key factors like Odds and Features having greater influence.
This consistent approach removes bias and ensures a fair, objective assessment of every bookmaker, whether or not we’re affiliated with them.
About Ladbrokes
Ladbrokes began life in 1886, originally acting as commission agents for horses trained at Ladbroke Hall in Warwickshire. Over time, it evolved into one of the UK’s most established bookmakers, now operated online by Ladbrokes Coral Group Limited — a subsidiary of Entain Plc.
The company holds a licence with the UK Gambling Commission and continues to operate hundreds of physical betting shops across the UK, offering a level of visibility and trust that few online-only rivals can match.
Bookmaker Profile
Company
Ladbrokes Coral Group Limited
Established
1886 (as commission agents for horses)
Website
Ladbrokes.com
Target Markets
UK, Ireland, Belgium
Languages
English, German, Swedish
Licences
Gibraltar, Schleswig-Holstein, UK, Belgium
Regulators
1. Gambling Products
Ladbrokes focuses on several core gambling products including Sportsbook, Casino, Live Casino, Poker, Bingo and Virtual Sports. It also supports niche options such as Fantasy and Tote / Pools.
Standard
Popular products offered by many betting sites. These count more towards the score for this section than 'Specialist' products.
Specialist
Specialised "niche" products offered by some betting sites. These count less towards the score for this section than 'Standard' products.
2. Sports & Markets
With 47 sports on offer, Ladbrokes delivers a selection that ranks among the best bookies for variety. This covers 78% of all sports evaluated in our bookmaker reviews.
Market Depth:
All Available Sports (A-Z)
- American Football*
- Athletics
- Australian Rules
- Badminton
- Baseball*
- Basketball*
- Beach Volleyball
- Bowling
- Bowls
- Boxing*
- Chess
- Cricket*
- Current Affairs
- Cycling
- Darts*
- Entertainment / TV
- eSports
- Field Hockey
- Fishing
- Floorball
- Football*
- Formula 1*
- Futsal
- Gaelic Games
- Golf*
- Greyhound Racing
- Handball
- Horse Racing*
- Hurling
- Ice Hockey
- Lacrosse
- Lotto Specials
- MMA / UFC*
- Motor Racing
- Motorbikes
- Netball
- Novelty
- Politics
- Pool
- Rowing
- Rugby League*
- Rugby Union*
- Shooting
- Snooker*
- Softball
- Specials
- Speedway
- Surfing
- Squash
- Swimming
- Table Tennis
- Tennis*
- Triathalon
- Trotting
- Virtual Sports
- Volleyball
- Water Polo
- Winter Sports
- Wrestling
How are sports & markets graded?
To evaluate this section, sports are weighted by betting popularity — with greater emphasis on major markets like Football, Horse Racing, and Tennis.
Market depth also factors into the score, prioritising quality over quantity by rewarding bookmakers that offer a wide range of betting options within each sport.
3. Odds & Value
In our random sample, 20 prices from Ladbrokes averaged decimal odds of 3.29 vs. 3.57 available on a leading betting exchange. That’s roughly 7.89% below the leading price — which is much lower than average in terms of value.
Ladbrokes vs Exchange Odds
Note: Exchange odds are used as a benchmark in all bookmaker reviews on this site. Samples are drawn from top-tier football fixtures, with odds capped at 10.0 for consistency.
Why are the exchange odds higher?
Betting exchanges offer the most accurate odds, set by users trading with each other rather than against a bookmaker. A small commission is applied only to winnings.
Traditional bookmakers operate differently, building a margin (or “edge”) into their prices to ensure profit — which usually results in lower odds than the exchange.
This distinction is often overlooked by affiliate sites, but for transparency, it’s well worth highlighting. That said, bookmakers offer other advantages — such as ease of use, promotions, and features like Best Odds Guaranteed.
4. Bonuses & Promotions
Ladbrokes currently offers “Bet £5 Get £25 in Free Bets” — a welcome bonus rated 19% below the average on Punter2Pro. This has a value of around £15.49 for regular bettors.
Ongoing Promotions:
Bonus Amount (£)
£25
Awarded Only If Qualifier Loses?
No
Qualifying Bet (£)
£5
Stake Returned?
No
Minimum Odds
1.5
Rollover Requirement
1x
How was this bonus valued?
This bonus was valued using an “average case” scenario with consistent assumptions across all reviews:
- Site odds are assumed to reflect overall value.
- Qualifying bets are placed at minimum odds (1.5) to limit risk.
- Free bets are placed at odds of 3.5, representing medium risk.
These assumptions ensure fair, consistent comparisons across betting promotions — highlighting which offers provide real value, and which don’t.
5. Payment Options
In terms of payment options, Ladbrokes supports 11 different methods — covering 30% of those assessed on this site.
Popular Methods Supported
All Available Methods (A-Z)
- Apple Pay
- Astropay
- Bank Transfer
- Boku
- Boleto
- Cash
- CashToCode
- Citizen (Yaspa)
- Diners Club
- eCheck
- Entropay
- EPS
- Google Pay
- iDEAL
- iDebit
- InstaDebit
- Interac
- Klarna
- MasterCard
- MuchBetter
- Neosurf
- Neteller
- Nordea
- Pay4Fun
- PayPal
- Paysafecard
- Payz
- QIWI
- Rapid Transfer
- Skrill
- Solo
- Todito Cash
6. Withdrawal Speed
With withdrawal times averaging 2 days, Ladbrokes performs 35% faster relative to its competitors.
| Payment Method | Withdrawal Time | Minimum | Fee |
|---|
How is withdrawal speed graded?
The rating for this section combines two key data sources:
- Official withdrawal times published by the bookmaker (after KYC verification)
- Average withdrawal times shared by real users
Only methods with enough reliable data are included in the table above and factored into the score for this section.
7. Key Features
Ladbrokes provides 8 popular betting features along with 4 support channels.
Note that Request a Bet can be accessed via the hashtag: #GetAPrice.
Feature Quality:
Sports Betting
Features that enhance the sports betting experience. These count more towards the score for this section than 'Customer Support' features.
Customer Support
Features that enable customers to seek assistance quickly and effectively. These count less towards the score for this section than 'Sports Betting' features.
- Live Chat
- Phone Support
- Email Support
- 24/7 Support
- Phone Support
8. User Interface
Ladbrokes was tested on desktop and mobile, with the mobile app carrying more influence in our scoring due to the popularity of on-the-go betting.
| Mobile Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
| Desktop Ratings |
|---|
| Content |
| Navigation |
| Aesthetics |
9. Fund Protection
When choosing a bookmaker, fund safety matters — here’s how Ladbrokes performs in this department.
Fund Protection Rating
Ladbrokes holds a fund protection rating of High with the UK Gambling Commission. This means that customer funds are kept in an official trust account that is distinct from the company’s operations. An impartial trustee or external auditor verifies and oversees the account’s controls. This is the maximum level of fund protection.
Company Performance
Ladbrokes declared £66.1m profit before tax in the 2022 financial year — 54% above the industry average of £42.8m.
Note: Detailed FY 2023 figures for Ladbrokes Coral Limited have been filed but are not yet publicly available. For context, Ladbrokes’ parent company, Entain, reported an underlying profit before tax of £518.4 million in 2024. This figure reflects the performance of the entire group across all markets and brands — not just its UK operations.
Dormant Fees
Ladbrokes charges £3 /month after 13 months if your betting account is inactive.
How accurate are these profit figures?
I’ve researched the pre-tax profits of the gambling sites featured in my bookmaker reviews, but I can’t guarantee complete accuracy.
Many operate across multiple jurisdictions, with complex structures, frequent mergers, and ongoing investments — all of which make true profitability hard to determine.
While I aim to provide helpful insight, you should do your own research if in doubt.
10. Reputation
Feedback from players across various sources gives Ladbrokes an aggregated user rating of 6.8 out of 10 — 5.2% below the average of all bookmakers featured on Punter2Pro.
Industry Rating:
Note: Ladbrokes has had no UK Gambling Commission enforcement actions in the past year, which is very positive. Therefore no negative adjustment to the industry rating was required.
Do any sites have an immaculate reputation?
It’s rare for any betting site to score full marks here — and for good reason: none are perfect. Even the biggest names have faced negative press, and I won’t ignore that.
Still, the industry is evolving. With stricter regulation and rising expectations, many companies are improving — widening the gap between the best and worst platforms. Hopefully, continued progress will lead to higher scores in future reviews.
Learn more: Problems In The Gambling Industry
Final Verdict on Ladbrokes
Overall, the Punter2Pro bookmaker rating system gives Ladbrokes a total score of 8.3, making it a strong, well-rounded sportsbook that competes with the top betting sites.
- Diverse product range
- Extensive sports & market coverage
- Maximum fund protection
- Strong reputation spanning decades
- Mediocre odds
- Lacks some popular payment options
- Promotions could be stronger
Excellent
7.2 / 10
9.1 / 10
8.4 / 10
6.2 / 10
8.0 / 10
7.1 / 10
6.3 / 10
7.0 / 10
7.2 / 10
7.1 / 10
7.6 / 10
7.3 / 10
8.6 / 10
6.0 / 10
- Sky Bet Review | Bookmaker Rating & Signup Offer [2025] - July 3, 2025
- 888 Sport Review | How Does The Bookmaker Rank? [2025] - July 1, 2025
- Paddy Power Review | Bookmaker Rating & Signup Offer [2025] - June 3, 2025