Please note that this review features affiliate links. This means that we may receive a commission if you proceed to open an account at this bookmaker. However, we are dedicated to endorsing only carefully selected betting sites. Additionally, we also evaluate sites with which we have no affiliation, providing bettors with the opportunity to explore all available options.
- Wide range of sports & markets available
- Wealth of betting features
- Intuitive interface for seamless navigation
- Swift withdrawal process
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William Hill Review (2025)
William Hill is one of the UK’s most established bookmakers — and it still holds up in 2025. With roots going back to 1934, this trusted brand now delivers a slick, modern experience across mobile and desktop.
You’ll find tons of sports, deep market coverage, fast withdrawals, and standout features like in-play betting, Bet Builder, and live streaming. While the odds aren’t the sharpest, the platform excels where it matters for everyday bettors: convenience, reliability, and regular promotions.
If you value brand trust and a feature-rich experience, William Hill is a solid all-rounder worth considering.
How were these ratings created?
In this review of William Hill, I’ve examined a set of standard criteria to establish an impartial and data-driven rating for the bookmaker. Each of the above criterion is assigned a weight corresponding to its importance, with factors such as Odds and Features carrying more influence than others.
This methodical approach eliminates subjectivity and guarantees that only significant factors influence the overall rating. This results in a fair and objective assessment of the betting site, shedding light on both its strengths and weaknesses.
Unlike many other sites, Punter2Pro adheres to an identical process for all betting site reviews, ensuring that no brand receives an unjust advantage over another — regardless if we are affiliated with them or not.
About William Hill
Founded in 1934, William Hill is one of the UK’s most recognisable and longest-running betting brands. Originally established as a chain of high street betting shops, the company has successfully expanded into the digital space while continuing to operate physical locations across the UK.
Now owned by 888 Holdings Plc, William Hill holds eight gambling licences, allowing it to serve multiple regulated markets with confidence and credibility.
Trusted, Secure & Responsible
William Hill operates with a strong focus on safety, transparency, and customer protection. As a fully licensed operator, the site adheres to strict compliance protocols, including:
- SSL encryption to protect personal and financial data
- Two-factor authentication (2FA) for secure account access
- KYC (Know Your Customer) checks to verify identity and prevent fraud
- Geo-fencing to restrict usage to legal jurisdictions
- Secure payment processing to ensure safe transactions
In line with UK gambling regulations, William Hill promotes responsible betting by offering tools such as: Deposit limits, Reality checks, Time-outs, and Self-exclusion options.
The bookmaker is also a registered member of IBAS (Independent Betting Adjudication Service), which provides independent mediation for resolving customer disputes — a clear sign of its commitment to fair and ethical conduct.
Bookmaker Profile
Company
888 Holdings Plc (parent company)
Established
1934 (as betting shops)
Website
Target Markets
USA, UK, Spain, Italy, Ireland
Languages
English, Spanish, Italian, German, French, Portuguese, Polish, Hungarian, Greek, Swedish, Finnish, Russian, Romanian, Slovenian, Serbian, Czech, Chinese, Japanese
Licences
Gibraltar, Italy, Malta, Spain, Sweden, UK, Colombia, Nevada
Regulators
1. Gambling Options
William Hill offers one of the most diverse and well-rounded product selections of any UK bookmaker. The platform features seven core betting and gaming services: Sportsbook, Casino, Live Casino, Poker, Bingo, Virtual Betting, and Tote / Pools.
This broad range ensures that William Hill caters to nearly every type of bettor — from sports fans and slot players to poker enthusiasts and pool bettors.
Having started as a traditional bookmaker on the high street, William Hill continues to operate many of its original betting shops across the UK. Yet it has fully embraced the digital era, building a strong online presence that positions it as a major force in the modern betting industry.
With a clear focus on growth and innovation, the company continues to expand into new markets while refining its core offering to meet the needs of both casual punters and experienced bettors.
Standard
Popular products offered by many betting sites. These count more towards the score for this section than 'Specialist' products.
Specialist
Specialised "niche" products offered by some betting sites. These count less towards the score for this section than 'Standard' products.
2. Sports & Markets
William Hill’s sportsbook offers an impressive selection of 42 sports — well above the industry average. This covers around 72% of all sports included in our bookmaker reviews, placing it among the top-tier sites for variety.
Whether you’re into football, tennis, golf, or American sports, you’ll find all the major leagues and events here. Popular sports are clearly prioritised, and there’s excellent coverage of both mainstream and niche competitions.
What truly sets William Hill apart is its depth of markets within each sport. From match results and player props to card stats and corners, bettors can dive deep into their favourite fixtures — particularly in football, where submarket options are extensive.
Betting Beyond Sport
William Hill also caters to fans of special markets, with odds available on:
- Reality TV (e.g. Love Island, Strictly Come Dancing)
- Awards shows (e.g. The Emmys, Oscars)
- Novelty bets like “Who will appear in the next Grand Theft Auto game?”
This creative edge gives the platform a playful and topical feel that appeals to a wide audience.
In-Play Betting & Live Streams
The in-play betting experience at William Hill is strong, especially for football. Real-time stats, dynamic graphics, and live submarkets make it easy to follow and react to matches as they unfold.
Many events also feature live streaming, with UK and Irish horse racing among the highlights — available directly through William Hill TV.
All Available Sports (A-Z)
- American Football*
- Athletics
- Australian Rules
- Badminton
- Baseball*
- Basketball*
- Beach Volleyball
- Bowls
- Boxing*
- Chess
- Cricket*
- Current Affairs
- Cycling
- Darts*
- Entertainment / TV
- eSports
- Field Hockey
- Fishing
- Football*
- Formula 1*
- Futsal
- Gaelic Games
- Golf*
- Greyhound Racing
- Handball
- Horse Racing*
- Hurling
- Ice Hockey
- Lacrosse
- Lotto Specials
- MMA / UFC*
- Motor Racing
- Motorbikes
- Netball
- Novelty
- Politics
- Pool
- Rowing
- Rugby League*
- Rugby Union*
How are sports & markets graded?
To assess this section, every sport has been classified based on its betting popularity, assigning greater importance to widely sought-after sports like Football, Horse Racing, and Tennis, in contrast to those with a more limited audience appeal.
Furthermore, the inclusion of market depth (betting options) also contributes to the overall score, emphasising the importance of “quality over quantity”.
This approach ensures that not only the sports but also the richness and diversity of betting options within each sport are taken into account in the evaluation process.
3. Odds & Value
William Hill offers reliable and consistent odds across a wide range of markets. While not typically the most competitive on the market, their pricing is in line with what you’d expect from a major UK bookmaker.
In a sample of 20 markets, the average decimal odds at William Hill were 3.07, compared to 3.27 on a leading betting exchange — a difference of around 6.12%. This is a normal margin for a traditional bookmaker and reflects the trade-off for added convenience, promotions, and betting features.
For everyday punters placing singles, accumulators, or using features like Bet Builder and Cash Out, William Hill’s odds offer fair value. While professional or price-sensitive bettors may prefer sharper odds elsewhere, most users will find the pricing more than acceptable given the platform’s overall strengths.
William Hill vs Exchange Odds
Note: This odds sample was based exclusively on matches from top-tier European football leagues. To ensure consistency across all bookmaker reviews, odds were capped at 10.0. The data is regularly reviewed and refined to improve accuracy and relevance over time.
Why are the exchange odds higher?
The betting exchange provides industry-leading odds generated by the public, traded peer-to-peer rather than against the betting company. These odds are widely considered the most accurate in the market. The betting exchange earns its revenue through a commission, usually applied to winnings.
In contrast, bookmakers operate under a different model, incorporating a margin or “edge” into their odds. Consequently, the prices offered by bookmakers tend to be lower than those found on the betting exchange.
This crucial information is often overlooked by many gambling affiliate sites, but for the sake of transparency, it should be common knowledge. Despite this, bookmakers give many advantages over betting exchanges.
4. Bonuses & Promotions
As a William Hill customer, you’ll have regular access to valuable promotions — including odds boosts, extra places on horse racing, Bet Builder insurance, and scratchcard-style rewards.
The current sign-up bonus — Bet £10 Get £60 in Free Bets — is particularly strong, offering around 50% more value than the average bookmaker welcome offer on this site.
Regular players can also benefit from ongoing promotions, often referred to as “reloads”, which consistently offer strong value.
Examples of recent promos include:
- Build #YourOdds Epic Boosts
- £20 in football free bets with #YourOdds
- Enhanced odds on football accumulators
- Money-back offers on greyhound racing
Overall, William Hill maintains a reliable and rewarding promotions schedule that adds extra value for both new and returning users.
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Is The Signup Bonus Worth It?
Our analysis estimates that the average customer could gain around £25.51 in value from the William Hill welcome offer — making it one of the stronger promotions available for new players.
That said, it’s important to view this as a guideline, not a guarantee. As with any offer, there’s a chance you could lose your initial qualifying bet, so outcomes will vary depending on how you use the bonus.
The casino portion of the offer carries no upfront risk, but due to the 30x wagering requirement, it’s unlikely to deliver a positive return. Instead, it serves more as an opportunity to try selected slots without dipping into your own funds.
How was this bonus valued?
This bonus was mathematically valued using an “average case” scenario. This makes few important assumptions:
- Odds gathered in the previous section are assumed to be representative of the overall value offered by the betting site.
- Qualifying bets are assumed to be placed at the minimum required odds for the promotion (1.5) to reduce risk.
- Free bets are assumed to be placed at decimal odds of 3.5, representing “medium risk” outcomes.
The same assumptions apply in all betting site reviews featured on Punter2Pro. This ensures that free bets & promotions can be compared consistently and fairly.
This approach helps to highlight valuable promotions, as well as cases where a typical bettor does not stand to benefit.
5. Payment Options
William Hill offers 16 different payment methods, covering around 42% of all recognised options assessed in bookmaker reviews on this site. This provides excellent flexibility for users with different preferences.
Among these, 9 are considered core methods — the types typically expected from any reputable UK bookmaker — while the remaining options offer additional convenience for those who use alternative or region-specific services.
William Hill scores highly in this area thanks to the variety, security, and ease of use built into its deposit and withdrawal systems.
Popular Methods Supported
All Available Methods (A-Z)
- Apple Pay
- Astropay
- Bank Transfer
- Boku
- Boleto
- Cash
- CashToCode
- Citizen
- Diners Club
- eCheck
- Entropay
- EPS
- Google Pay
- iDEAL
- iDebit
- InstaDebit
- Interac
- Klarna
- MasterCard
- MuchBetter
- Neosurf
- Neteller
- Nordea
- Pay4Fun
- PayPal
- Paysafecard
- Payz
- QIWI
- Rapid Transfer
- Skrill
- Sofort
- Solo
6. Withdrawal Speed
William Hill offers fast and reliable withdrawal processing across all major payment methods. In most cases, payouts are completed within two working days, depending on your chosen option.
In fact, William Hill’s withdrawal speed is approximately 18% faster than the average bookmaker reviewed on this site — giving it a strong performance rating in this category.
For bettors who value prompt access to their winnings, William Hill delivers a smooth and dependable payout experience.
| Payment Method | Withdrawal Time | Minimum | Fee |
|---|---|---|---|
 Bank Transfer | 3 - 5 days | £25 | Free |
 Visa | 1 - 3 days | £5 | Free |
 Mastercard | 1 - 3 days | £5 | Free |
 ApplePay | 3 - 5 days | £25 | Free |
 PayPal | 1 hours - 1 day | £10 | Free |
 Skrill | 1 hours - 1 day | £5 | Free |
 Neteller | 1 hours - 1 day | £5 | Free |
 Payz | 1 hours - 1 day | £5 | Free |
How is withdrawal speed graded?
The rating for this section is derived from a combination of data, incorporating:
- The bookmaker’s officially stated withdrawal times, dependent upon the successful completion of Know Your Customer (KYC) requirements.
- Average withdrawal times as reported by actual customers with real-world experiences.
I aim to gather enough data to provide accurate estimates of the withdrawal times for various payment methods. If insufficient data exists for a particular method, it is not included in the above list, and therefore does not impact the rating.
7. Key Features
William Hill includes a wide range of betting features that enhance both control and flexibility for users. In total, the site offers eight major sports betting features, placing it above the industry average.
Notable highlights include:
- Cash Out and Partial Cash Out options, giving bettors more control over active bets
- #YourOdds — William Hill’s Request A Bet tool that lets you build customised combo bets via social media
These features are designed to appeal to both casual punters and more experienced users who like to tailor their betting strategy.
On the support side, William Hill also provides four key customer service features, covering: general queries, bonus and eligibility checks, clarification of terms, and requests for self-exclusion or time-outs.
Together, these tools and services help create a user-friendly, responsive, and secure environment — making William Hill a well-rounded choice for anyone looking to bet with confidence.
Sports Betting
Features that enhance the sports betting experience. These count more towards the score for this section than 'Customer Support' features.
Customer Support
Features that enable customers to seek assistance quickly and effectively. These count less towards the score for this section than 'Sports Betting' features.
- Live Chat
- Phone Support
- Email Support
- 24/7 Support
- Phone Support
8. User Interface
William Hill delivers a clean, responsive, and user-friendly experience across both mobile and desktop platforms. While individual preferences vary, both versions are well-optimised — with mobile taking a slight lead in usability.
-
Mobile
-
Desktop
The William Hill mobile app stands out for its intuitive design and reliable performance. Key highlights include:
- Crisp, well-sized text and interface elements
- Clean layout with minimal clutter
- Easy navigation via a smart main menu and effective search function
- Subtle, unobtrusive banners that enhance — rather than interrupt — the experience
- Fast loading speeds and smooth transitions
- Integration of Free Racing TV and Radio, adding extra value for racing fans
While the app’s minimalist design may feel a bit plain to some, its simplicity aligns well with the brand’s identity and ensures a fast, focused experience.
The desktop version of William Hill also performs strongly, with:
- Straightforward navigation and logical menu layout
- Efficient use of space — accommodating a large number of markets without feeling overwhelming
- A capable search tool that recognises common terms (e.g. “Spurs” for both Tottenham and San Antonio)
Pages load quickly and browsing is smooth, even during busy periods. However, there are a few minor drawbacks:
- Some text links are small or faint, especially in darker header areas
- The overall design could benefit from more visual polish to break up its utilitarian look
Still, the site remains one of the most stable and efficient in the industry — especially for bettors who value speed over flash.
9. Fund Protection & Security
One important factor when choosing a betting site is how securely your funds are handled. So, how does William Hill measure up?
According to the UK Gambling Commission, William Hill holds a ‘Medium’ fund protection rating. This means that customer funds are kept in separate accounts from the company’s operational finances, helping ensure that money is returned to players in the unlikely event of insolvency. However, it’s worth noting that this protection is not guaranteed.
William Hill's Financial Outlook
William Hill is owned by Evoke (formerly 888 Holdings), a major betting and gaming group listed on the London Stock Exchange. While the group continues to operate on a large scale, its latest financial results show a post-tax loss of £191 million in 2024, largely due to restructuring and acquisition-related costs.
Although such losses don’t imply immediate risk, they provide useful context for those concerned with long-term operator stability.
Dormant Account Fees
After 14 months of inactivity, William Hill applies a dormant account fee of £3 per month or 5% of your balance, whichever is higher. This is fairly common among bookmakers, but some platforms waive these charges — slightly lowering the score for this category.
How accurate are these profit figures?
I’ve made every effort to research the pre-tax profits of the featured gambling sites in my reviews, but I cannot guarantee absolute accuracy.
Due to the complex setups of gambling companies, which are often divided into different parts around the world, complications arise in determining their true profitability. Moreover, the landscape is constantly evolving with frequent mergers and investments occurring, adding yet another layer of complexity to unravel.
While I strive to offer a helpful insights, it is advisable for you to conduct further research if you have any concerns.
10. Reputation
William Hill enjoys a strong reputation among bettors and the wider gambling community. With decades of brand recognition and a large customer base, it is widely viewed as a reliable and trustworthy bookmaker.
To assess public sentiment, we reviewed data from trusted feedback platforms and well-known gambling forums. The result? An average user rating of 8.55 out of 10, reflecting generally high satisfaction levels and a relatively low volume of complaints.
While William Hill has a long history of compliance, we did identify one regulatory action listed by the UK Gambling Commission. Incidents like this are not uncommon in the industry and don’t significantly affect user confidence, but it’s worth noting that William Hill doesn’t have a spotless record.
Overall, the bookmaker maintains a very positive reputation, backed by a solid track record, responsive customer service, and a brand that most punters recognise and trust.
Do any sites have an immaculate reputation?
It’s highly unlikely that any betting site will score maximum points in this section, for a good reason — none of them are perfect.
Even the most prominent and reputable sites in the online gambling business have weathered their fair share of bad publicity, and I won’t shy away from that.
Nevertheless, the landscape of the gambling sector is undergoing positive transformations. Faced with heightened regulatory scrutiny and societal expectations, companies are being forced to improve their standards. Many are rising to the occasion, creating a significant gap between the commendable platforms and those falling way short of the mark.
I hope that the industry continues to push for a more responsible, enjoyable experience for all customers and that, eventually, this section will produce higher ratings in my reviews.
Learn more: Problems In The Gambling Industry
Final Verdict on William Hill
Based on our in-depth assessment, the Punter2Pro bookmaker rating system awards William Hill an impressive score of 8.7 out of 10 — positioning it as one of the elite sportsbooks in the UK market.
With a strong mix of products, a trusted reputation, and a high-performing mobile platform, William Hill goes beyond the basics to deliver a well-rounded betting experience. It consistently stands out for its features, promotions, and ease of use.
While the odds could be sharper for value-seekers, the site’s depth, usability, and continued growth under the 888 Holdings brand make it a solid choice for most types of bettors.
In short, William Hill remains a benchmark for reliability and breadth in online betting — and continues to adapt to stay relevant in 2025 and beyond.
Ready to try it yourself?
Claim your Bet £10 Get £60 in Free Bets today and see what William Hill has to offer.
- Wide range of sports & markets available
- Wealth of betting features
- Intuitive interface for seamless navigation
- Swift withdrawal process
- Odds could be better
- Needs maximum fund protection
Excellent
William Hill FAQ
William Hill offers an array of sports betting features, including Cash Out, Partial Cash Out, and the #YourOdds Request A Bet feature for personalised combo bets.
William Hill holds a ‘Medium’ fund protection rating, taking measures to keep customer funds separate. The recent merger with 888 adds stability to the company’s financial standing.
The site is considered very low risk in terms of insolvency.
The William Hill sportsbook covers a total of 40+ sports, offering a wide variety of markets.
The average user rating for William Hill is 8.55 out of 10, indicating a reliable service with a relatively low number of complaints.
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